We’re thrilled to be the one meals model invited to participate in a large marketing campaign, championing British producers. The ‘Made within the UK Offered to the World’ venture by the Division of Worldwide Commerce will see us featured on billboards, TV, radio and print!
Alongside a small group of different British corporations chosen, our CEO, Julianne was requested to participate in an entire day shoot in London, the place she shared her views about working within the meals business, and the professionals and cons of exporting outdoors the UK. She felt a bit like a celeb through the filming and photoshoot!
The Division of Worldwide Commerce – what’s that?!
The DIT is a UK authorities division chargeable for hanging and increasing commerce agreements between the UK and overseas international locations, in addition to encouraging overseas funding and export commerce.
They assist companies to establish key alternatives abroad after which assist discovering the appropriate folks to speak to, as step one in the entire exporting course of.
The founding father of DIT is former Prime Minister Theresa Could, who created the division shortly after she took workplace in 2016, following the vote to depart the European Union.
What is that this specific marketing campaign all about?
This new export initiative is designed to assist UK companies promote their abilities and expertise to the world market and to encourage different corporations to have interaction with the DIT. It’s about displaying that export alternatives exist for corporations like Artistic Nature, in the event that they attain out and seize them.
DIT have run a number of campaigns to assist their work together with:
· After Brexit day, they unveiled their ‘Able to commerce’ marketing campaign, which focused 13 international locations below the advertising and marketing banner “GREAT”.
· Earlier this yr, DIT ran the GREAT International Commerce Marketing campaign, which was designed to showcase the success of commerce and funding with the Commonwealth, encouraging extra companies to commerce throughout the 55 international locations that make up the Commonwealth.
The Commonwealth makes up a 3rd of the world’s inhabitants, and this marketing campaign helps DIT’s remit to establish key alternatives for companies, by reaching out to some Commonwealth nations for the primary time.
The beginning of that marketing campaign additionally coincided with the Commonwealth Video games.
Following our filming day with the DIT:
Artistic Nature will seem in advertising and marketing supplies through –
· Static and movement billboards in practice stations and roadsides.
· Adverts in each nationwide and regional press
· Video throughout social media – LinkedIn, Fb and Instagram
· Broadcast radio and digital audio, together with Spotify and chosen Acast podcasts
David Watson, Director of Communications and Advertising, Division of Worldwide Commerce supplied some very type phrases about our involvement within the Made within the UK marketing campaign.
“Artistic Nature had been amongst a handful of UK companies chosen to be a part of the marketing campaign. As a fantastic instance of innovation and worldwide success, we knew they might assist us encourage a technology of SMEs to consider exporting as a part of DIT’s Made within the UK, Offered to the World marketing campaign” – David Watson, Deputy Director of Communication and Advertising, Division for Worldwide Commerce.
Which implies, we’ve the chance to be seen by an enormous variety of folks each within the UK and around the globe as a result of we had been fortunate sufficient to be chosen to be a part of this newest marketing campaign.
Artistic Nature is already concerned in worldwide commerce, with gross sales in over 16 international locations, together with, Singapore, Germany, Australia, USA and the UAE.
We needed to diversify the place we offered our merchandise after Brexit, when issues modified drastically by way of prices of promoting to clients in Europe. You may learn extra about this in our weblog.
Being concerned on this new marketing campaign will give Artistic Nature the prospect to additional discover new gross sales alternatives in international locations the place our merchandise haven’t but been launched. And we’re wanting ahead to having the ability to unfold our wings in new territories.
Thrilling occasions forward for Artistic Nature and our Prime 14 Allergen free merchandise!