GNT, the worldwide provider of plant-based EXBERRY colours, says a daring new period of “Wholesome Hedonism” is inspiring a radical rethink of what’s doable with pure colours. For its newest development evaluation, GNT explored how shoppers see coloration on the earth of meals and beverage and past. Driving the newest development shift, in keeping with GNT: Technology Z.
The Gen Z shopper strives to embrace pleasure and creativity whereas staying true to core values, GNT experiences. Described as “radical, various, and digitally native,” Gen Z is altering world attitudes towards food and drinks.
- dedicated to holistic wellness
- actively selling environmental and social agendas by way of their purchases
- dedicated to social media, which makes visible influence necessary
This shopper conduct could be described as Wholesome Hedonism, GNT explains. The corporate is forecasting that this ethos with “spark a world surge in demand for eye-catching merchandise which might be good for folks and planet.”
GNT’s examples:
- Comfortable-play pastel shades are getting used to redefine what “wholesome and sustainable” appears like.
- Psychedelic coloration schemes work in concord with mind-boosting elements to faucet into new-age wellbeing.
- Vivid, clashing coloration mixtures can allow manufacturers to create virtuous merchandise that fulfill the need for creativity and self-expression.
“Wholesome Hedonism resonates with the brand new technology of acutely aware shoppers who’re decided to rewrite the principles,” stated Maartje Hendrickx, Market Improvement Supervisor at GNT Group, in a press launch. “To faucet into the development, manufacturers must have fun disruption and undertake a brand new visible language for merchandise which might be each wholesome and environmentally sound. Earthy colours are now not a necessity—it’s time to be daring, be inventive, and make folks smile.”
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Study extra concerning the wholesome hedonism development and influence on meals and beverage colours right here. GNT notes that its EXBERRY colours, which are plant-based concentrates created from non-GMO fruit, greens, and crops utilizing conventional bodily processing strategies, can be found in shades spanning the total spectrum that match the development.
Julia Meyer, Wholesome Hedonism development specialist at GNT Group, added, “We have now huge expertise and experience in bringing spectacular coloration ideas to life in food and drinks utilizing our plant-based EXBERRY concentrates. We’re right here to encourage manufacturers to faucet into trendy shoppers’ emotional wants by way of coloration and unleash their merchandise’ true potential.”
