Bloomingdale, IL—For years, NOW has been alerting Amazon that dangerous actors featured on the location are deceptive shoppers. NOW has performed testing on manufacturers that promote:
NOW uncovered manufacturers which have misrepresented components and dosage.
NOW recognized a model posting Certificates of Evaluation (C of A) from a third-party testing lab on their web site confirming fill weight. The C of A didn’t embody id, efficiency, or purity. It simply indicated that the load of the capsule meets specs. Why a doc like that’s problematic, based on NOW: the typical shopper is unlikely to know that weight has nothing to do with id, efficiency, or purity. And these, NOW stated, are the hallmarks of high quality.
NOW alerted Amazon instantly, and hope to see extra change
“I feel many people had hoped that Amazon would institute safeguards that might marginalize corporations partaking in this kind of habits,” stated Dan Richard, NOW Vice President of International Gross sales and Advertising and marketing. “My want is for Amazon to be very particular of their documentation necessities, be totally clear with their guidelines, and implement them for all manufacturers promoting on their platform.”
Because of efforts by NOW and different within the trade, together with Natural & Pure Well being Affiliation, Amazon has instituted stronger necessities for dietary complement sellers. Nevertheless, extra is required. As NOW notes, “this C of A trick is but extra proof that these manufacturers are simply discovering different methods to mislead shoppers.”
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