Monday, March 20, 2023

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NOW Celebrates 55 Years – WholeFoods Journal

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Bloomingdale, IL—NOW is marking a serious milestone: 55 years since founder Elwood Richard began the corporate. The biggest unbiased and family-owned producer of pure merchandise within the U.S. well being meals retailer channel, NOW is celebrating by preserving with the corporate’s long-standing mission to cut back environmental impression whereas reaching new milestones in sustainability and transparency. 

“I do know my father can be happy that we now have continued his dedication to doing what’s proper for the atmosphere and our clients, and are consistently elevating the bar,” mentioned Dan Richard, VP of International Gross sales & Advertising, in a press launch. 

  • The corporate is transitioning complement bottles to be created from 100% post-consumer recycled (PCR) resin. The corporate shared that this transition will likely be rolled out initially to each product within the complement line at the moment packaged in white bottles, averaging greater than 60 million bottles yearly. Sports activities vitamin, pet dietary supplements, and private care traces will comply with. 
  • NOW will make the Certificates of Evaluation (CofA) accessible for its complete line of greater than 90 100% pure important oils. CofAs will likely be accessible to view through the NOW web site, , searchable by product lot quantity. Every CofA reveals the outcomes of high quality testing that every important oil has undergone. NOW says this confirms that it adheres to its product specs and NOW requirements. Work is also underway to increase the general public CofA program past important oils, to incorporate different classes.   
  • NOW is  donating funds to plant 55,000 timber this 12 months by means of the One Tree Planted initiative 

Earlier articlePure Merchandise Information Briefs: ADM, Nutriventia, Dave’s Killer Bread & Extra

Maggie Jaqua is the Content material Director of WholeFoods Journal and weekly In The Know newsletters devoted to informing and educating the Pure Merchandise Business. Jaqua can be the Editorial Advisor and moderator for the #NaturallyInformed digital occasion sequence (www.NaturallyInformed.web), and Co-Host of The Pure View podcast, accessible on YouTube, iTunes, and Spotify.

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