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RIBUS Celebrates 30 Years, Fuels Clear Label Motion

St. Louis, MORIBUS Inc is celebrating the corporate’s 30-year anniversary. The “Unique Clear Label Ingredient Firm,” RIBUS (which stands for Rice Ingredient Enterprise United States) provides American-made pure and natural plant-based elements. For 30 years, RIBUS has remained a family-owned and -operated enterprise, with Peirce’s daughter Alicia Kasch now serving as Vice President.

The corporate bought its begin in 1992 as a provider of useful elements. It was based by Steve Peirce, his father Jim, and scientist Neal Hammond, who found methods to stabilize rice bran and extract its vitamins.  “My father went to church with a mad scientist down in Louisiana, and so they grew to become mates,” remembers Peirce. “They got here to me with this rice bran invention and requested if I may elevate the capital and advertise. I jumped on the alternative to do it.”

RIBUS named that innovation Nu-RICE. The ingredient is a patented hypoallergenic extract from rice bran, the place 90% of the vitamins are discovered. And it gives advantages past the dietary worth. Peirce explains, “Earlier than this discovery, rice bran was being thrown away or fed to livestock. With our patented know-how, producers can now use 100% of the rice, which is rather more sustainable, plus it eliminates phrases like mono and diglycerides, or soy lecithin from diet labels that aren’t very shopper pleasant.”

Nu-RICE paved the best way for brand new stabilizers and emulsifiers for the baking trade, and in the present day RIBUS continues to provide plant-based non-GMO, pure, natural, vegan and gluten-free elements for the meals, beverage, pet and dietary complement industries. In accordance with a press launch, the corporate’s know-how and patented elements are utilized by contract and branded producers and formulators to assist clear up manufacturing points whereas bringing clear label innovation to all kinds of merchandise.

Concentrate on Clear Label

Lately, the pure merchandise trade is buzzing about “clear label,” however what does it even imply? Steve Peirce answered that query for WholeFoods Journal within the 2020 characteristic Shifting to Clear Label. “Clear-label can imply a whole lot of issues—to some folks it means utilizing as few elements as potential, to different folks, it means non-GMO and pure elements, and to others nonetheless, it means solely utilizing elements that the typical shopper is aware of,” Peirce defined. To RIBUS, Peirce says that in its easiest type, “clear label” asks three integral questions:

  • Can the buyer pronounce the identify of the elements or excipients?
  • Does the buyer know the place the ingredient comes from?
  • Does the buyer really feel higher understanding what they’re consuming?

RIBUS helps firm’s meet the rules and world shopper calls for for brand new clear label merchandise. The corporate allows producers to record “rice extract” on labels, for instance with Nu-RICE, as a substitute of different chemical names that customers shun. As defined within the launch, RIBUS works with a number of outstanding Fortune 50 meals and beverage companies, and its elements will be present in every part from snacks to  spice and seasoning merchandise.

RIBUS has been a frontrunner within the clear label motion. In 2018, RIBUS launched the Clear Label Alliance.The group connects dietary complement corporations to main and vetted producers that present assets and options to provide clear label dietary supplements. Peirce talked concerning the alliance on The Pure View podcast The Clear Label Motion: What it is advisable know now.

Associated: The Clear Label Motion: What it is advisable know now
Shifting to Clear Label


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