So, I will say one thing. I am a bit contrarian, proper? And since lots of people, the primary query ask is, Effectively, how do I get downloads to subscribers? How can we get listeners? And I might do the podcast if nobody was listening to it? Okay? And there is a couple the reason why. One for one, it is nice search engine marketing for two. It is nice skilled improvement. If I need to be taught something. If you recognize, I need to study negotiation, you recognize, like Chris Voss from By no means Break up the Distinction. He was an ex FBI hostage, negotiator on my podcast asking him about negotiation. So, from an expert improvement standpoint from a thought management standpoint. Okay? We run my spouse’s apply. Who’s a psychology apply Coping Companions. And you recognize she interviews her workers members for his or her thought management. So, like in the event that they’re introducing a brand new consumer affected person to that individual and go hey, verify this individual’s background out and pay attention and listen to about them and their expertise. So, it may very well be from like an inside thought management of the corporate as effectively, after which, clearly from a referral or consumer, you recognize, perspective like, if folks have particularly medical practices, we discover if folks have, like nice referral companions effectively, these referral companions are normally in an adjoining trade and highlighting their thought management. And that offers that thought, that referral accomplice an incredible piece of content material to share with their folks. And clearly that tracks again to that firm’s podcast so it is nice from like a referral partnership perspective to have referral companions on proper and previous shoppers, proper previous shoppers and present shoppers. Plenty of these, at the very least from like, I am considering, from a medical standpoint. In the event that they need to produce case research, proper? They might have previous or present sufferers, shoppers, or no matter it’s, on the present and spotlight, these folks. Clearly they get settlement forward of time. So, if it is HIPAA or no matter, however they’ll get settlement from that individual to focus on their story, proper? So these are only a few methods, and that’s throughout trade, Stewart, proper. It would not matter if somebody’s in PE would not matter. If somebody has a medical apply. , folks have referral companions. They’ve present or previous shoppers or sufferers. They’ve potential sufferers or shoppers, and so they have thought management inside their firm. It applies throughout the board.

Stewart Gandolf

So, you recognize, it is I assume my expertise may be very related, you recognize, and I really feel like I backed into a whole lot of these things since you have been a pioneer and I used to be sort of pioneering this, I have been doing podcasts now, for I believe the primary one was in 2010 however you recognize, I believe was actually nice in working with you was simply to get me recommitted to one thing I have been doing a very long time, and to course of it extra as a result of I simply kind of did stuff naturally and having a course of actually helps. And however as you are speaking about these totally different examples. We do variations of that. On a regular basis we have had our workers on. We have had new thought leaders folks need to work with. We simply had a, one in all our shoppers got here on just lately, and was probably the most glowing endorsement, and I might have been sheepish to ask him to say, that is an endorsement that truthfully, was not why I introduced him on, however he had volunteered himself, and we went again to the transcript and mentioned, hey, that is what you mentioned about us. Can I exploit this in my promotion? He is like 100%. And I used to be like jeez, I knew he was glad. He was that glad. So anyway. So, there’s numerous methods of doing this. Effectively, what makes, you recognize, podcasting, you recognize, distinctive in comparison with different channels. And truly, earlier than I ask that query, I need to pin that only for a sec, I might say that in the event you’re on the planet of content material advertising and marketing, among the massive ones embrace, you recognize, blogs clearly, that are just a little faster and simpler than podcast, after which, though not essentially, that, a lot simpler. And then you definately’ve received webinars that are extra of a dedication and there is different numerous different types. However podcast….

Dr. Jeremy Weisz – Rise25.com

Yeah, webinars are positively a special beast. However yeah, completely. However like I might say, I,

my background is in biochemistry. Proper? My enterprise accomplice, John Corcoran, was a speechwriter on the White Home. He wrote for Inc. and Forbes and all these locations.

For those who requested me to write down an article, Stewart, I might in all probability have produced one in like 5 years. Okay, like, I discover that to be troublesome. However I may hop on with somebody for 30 to 40 min.

And you recognize. Clearly we submit it to the workforce and so they do it behind the scenes. However I have been doing 2 to three episodes every week which with it, which implies a full weblog publish, full transcript. All the pieces for a decade. Proper? And so that’s for me method simpler than writing a weblog publish.

Stewart Gandolf

That is a extremely good level. And that is once more going again to the method. And for those who are taking a look at doing this and taking a look at your agency to all that stuff, and it isn’t as onerous because it sounds. If it appears so daunting at first For those who’ve by no means completed this however when you begin doing it, it is like, Oh, that is sort of enjoyable. So, I agree. So going again to the larger query, since you’re proper, webinars are totally different beast. However in comparison with different kind of promotional actions which there’s rather a lot. Proper? There’s paid promoting. There’s search engine marketing which you talked about, the podcasting may also help with that there is social media, there’s, you recognize, hand available. However like, what are among the distinctive advantages, I assume of a podcast, along with stuff, we have talked about.

Dr. Jeremy Weisz – Rise25.com
Yeah. For me, folks additionally, I believe Stewart are considering of content material. I consider it as yeah, it is content material plus relationships. As a result of when I’ve somebody on I’m taking a look at methods to offer to them like I’ve an incredible episode with you, and after I need to make an introduction to somebody to satisfy you. I ship them the episode okay, and that enables them to go deeper it. So, I discover it to be superb with relationships. Trigger, I am taking a look at methods down to assist.

, when I’ve somebody on my present, I am probably not searching for a referral accomplice. I am not searching for a consumer. That is gonna once more sound bizarre. What I’m trying is to assist them get a referral accomplice or them get a consumer proper? As a result of after we publish it throughout social media, we publish it on our web site. , it’ll entice folks to their story in them. And nobody has ever, mentioned Stewart to me. Jeremy, cease sending me referrals. Cease sending me shoppers. Cease selling my enterprise. Okay, it is by no means occurred, and so I see it as an incredible option to give to my community of individuals, and I at all times take a look at methods on how I can provide first, I am not anticipating something in return from it. However I need to give, and that is the best way I take a look at it as an incredible option to construct relationships. And I’ve gone to household holidays with folks I’ve had on the podcast I’ve gone to weddings. I am going this weekend to 1 individual I met by way of my podcast and I will is flying to Miami, going to his party. And we met, I believe, 9 years in the past on my podcast.

Stewart Gandolf

Yeah, that is.

Dr. Jeremy Weisz – Rise25.com

So, it is about relationships. It is about relationships.

Stewart Gandolf

I completely agree. It is humorous. I can consider one man specifically that I see I am going to. There is a dental present right here in Anaheim yearly California Dental Affiliation, and I met him a few occasions sooner or later, so I requested him final time I noticed him like, What can I do for you? He is like

you are the one individual to ask me that ever after I come to those issues. However it actually is how I am wired with that, as a result of it is like, you recognize, if I am going round saying, Will you confer with me? Initially, it is fairly clear, and secondly, it is simply it isn’t usually not going to work. You must acknowledge that the majority podcasts won’t generate enterprise immediately. It can not. It is like, it is extra.

Dr. Jeremy Weisz – Rise25.com

An viewers.

Stewart Gandolf

Yeah, however it’s extra. However you’ll be able to construct relationships that would ultimately flip into enterprise for certain. And you could possibly be focused. We’ll discuss that in a minute.

Dr. Jeremy Weisz – Rise25.com

The opposite factor I will level out is typically I’ll kind of vet distributors.

So, it isn’t nearly me, however it’s about like what corporations I need to work with. And I’ll typically have if I am considering of hiring a sure software program or one thing like that, if I can, I’ll have 3 of the founders on, and I will simply chat with them immediately. And they do not know I am doing this essentially, however I am deciding on which one I need to, you recognize which one I need to go on, which one I need to go together with. And you recognize, usually, I might be speaking to an account supervisor or one thing like that, if I am like, Hey, I am excited about your software program. However I get to speak on to typically the founder, co-founder and listen to from them about their firm.

Stewart Gandolf

So, it is so humorous. You say that. So, I simply received again from. We talked about offline 4 conferences in 2 weeks, 2 PE conferences, one about pressing care, and the opposite was for about hospitals and well being methods. And when I will this stuff I am searching for, at the back of my thoughts, who’s an excellent visitor, who’s an excellent speaker, who has one thing to say. So, as I am watching periods, I am sort of paying consideration, and never everyone is. I do not invite everyone. It is like, you recognize, a pair from a convention, not tons as a result of I am searching for anyone who’s actually good. If I will deliver them on the podcast from that surroundings, but in addition distributors. And so, of those final 4 reveals, I’ve discovered at the very least 2 distributors. I need to deliver on, as a result of I believe what they’ve is revolutionary and attention-grabbing, and so they’re good, they’re good topics. I additionally need to add, you recognize, as you recognize, Jeremy, I’ve so as to add my very own 2 cents to those subjects, which makes it, I believe you’d agree, is an effective podcaster. The host has so as to add feedback, too. One of many issues.

Dr. Jeremy Weisz – Rise25.com

Effectively, it’s a dialog.

Stewart Gandolf

Yeah. Yeah. So, one of many issues I’ve seen is that I actually like past the truth that for my very own podcast quantity, one folks that I do know and respect at the moment are stopping me on the reveals and saying, I really like your podcast particularly episode, blah, blah, blah. So, they are not simply, you recognize, they’re really partaking with this and to the purpose the place they inform me about my very own podcast. That is fairly cool. In order that these are folks I already know, to not point out all of the folks I do not already know, and in addition…

Dr. Jeremy Weisz – Rise25.com

The best way, let me simply level one thing out on that. , somebody may have 100 listeners. They might have 50 listeners. However it’s the precise authority in that particular area of interest that issues proper. For all we all know, you could possibly have 10 listeners. However it’s the ten folks you need listening. Individuals go to those reveals proper? Just like the Scott Beckers of the world. I imply, who was in your podcast was an incredible episode. These are the folks.

Stewart Gandolf

Yeah. And I noticed Scott at this final assembly. He simply received by way of with McGuireWoods. Personal Fairness in Healthcare. Simply noticed him 2 days in the past. Yesterday I noticed him yesterday, and he led a interview with a lady who was an entrepreneur and an astronaut, and he was superior, and I noticed him on the finish. I mentioned, Scott, I beloved your podcast. He is like, I beloved your podcast. . So, it is a mutual admiration society for certain, and identical to with you, and I do know you’ve got interviewed Scott as effectively.

Dr. Jeremy Weisz – Rise25.com

Time you are in Chicago. Let me know. I will come to wherever you are at, so.

Stewart Gandolf

I ought to have. I do know.

Dr. Jeremy Weisz – Rise25.com

Yeah.

Stewart Gandolf

That was a bonehead transfer on my half.

Dr. Jeremy Weisz – Rise25.com

Then we’d have a narrative like, See, we meet on a podcast. And now we’re assembly in individual.

Stewart Gandolf

Yeah, we have now to love do a double podcast. So anyway, the concept, the opposite factor that I believe is de facto cool about that is folks that do not know me really feel like they do like that’s the actually cool factor. So, folks, as soon as they develop into a fan of your podcast once they meet you.

And we have been doing content material since I began the corporate 20 years in the past, we have been doing blogs and webinars and podcasts. Actually, since we began, podcast. We began, I believe, in 2010, we based the agency in 2006. We wrote a weblog the primary day. So, and that is, I do not know if you recognize this about me, Jeremy, however I used to steer seminars across the nation for 10 years prior, so I already had one thing to say from doing all that. However anyway, the I really like that when folks attain out to me from the weblog, however extra so from the podcast they really feel like they know me. The weblog is sweet, however they do not really feel like they actually know me. It is simply schooling.

Dr. Jeremy Weisz – Rise25.com

They might see you. They will hear you, you recognize. It is a belief and authority piece, and I may learn one thing. But when I am listening to you and in addition watching you on video. It is method totally different belief.

Stewart Gandolf

Yeah, for certain. And it is simply it is very. It is far more. , kind of natural and pure. It is not scripted, you recognize. Like we, I’ve some questions. I wrote down earlier than the podcast. Right here. However we’re simply speaking. It is like, and you recognize, some folks, although it attracts folks and in addition deters folks. I had somebody on who was an incredible company proprietor. They do extra like e-commerce, CPG, and so they have been an LA police officer combating gangs in LA beforehand. Okay, so he is like a, No BS sort of man proper? So, while you hear him speak, some folks will resonate along with his. what he talks about and the way he talks, and a few folks could not additionally proper? And in order that’s simply as vital.

Stewart Gandolf

I believe so. So, let’s discuss. we have danced round this, however speak just a little bit extra about constructing authority and belief with sufferers, friends broader neighborhood, like every other extra ideas on that matter.

Dr. Jeremy Weisz – Rise25.com

No, I imply, pay attention. It goes into two issues which is the thought, management and exterior interviews. When somebody has exterior interviews and so they have massive authorities within the house like as quickly as you go like I had Scott Becker on, you, I am not gonna say you get speedy authority, however you may have elevated authority with sure teams simply because they know Scott Becker, although they do not know you. Proper so, after which the thought management clearly is an elevated authority. So like, if you’re answering the precise questions that they’ve

one, they’re like, okay, this individual’s inside my head. And two, they’re like, okay, this individual is aware of what they’re doing, and I belief them.

Stewart Gandolf

So, we simply received employed by a hospital. That is half of a bigger system that truly has an company of file. However they’re actually sad with what they’re doing. And so, they have been following my podcast, and it was humorous on the second or third assembly with them. They employed us nearly immediately. However you recognize, we go to a gathering, and three or 4 issues will come up. I will actually be sending them podcasts. Like, effectively, I’ve a podcast for that, I’ve a podcast for that. So, I may. , for instance, like, we discuss digital monitoring applied sciences and HIPAA. I just lately, I’ve labored with this firm known as Freshpaint. We did a webinar with them a 12 months or 2 in the past. However that was up to date. Now, so we did an up to date podcast which was very easy. It is a dialog. And I put all of the hyperlinks to all of the vital assets on one. So, I can use that over and over and over. It is a incredible piece, and it isn’t a promoting anyone. I believe it is only a actually great tool for me in my busy day. And so, I can ship it to shoppers or prospects. And I say, Look, in the event you in the event you’re sensible, you may hearken to the podcast but when the worst case situation. This is all of your hyperlinks you want, and every part is organized in a method you should utilize it.

Dr. Jeremy Weisz – Rise25.com

I imply, this is applicable to any enterprise, too, Stewart, as a result of, like each enterprise, has continuously requested questions, I do not care what enterprise you are in. You’ve gotten continuously requested questions. And the way are you answering these proactively so like we have now, John and I’ve a gathering each Wednesday. It is an hour block, and we take a look at the query now at this level, doing it. For 10 years we have in all probability recorded an episode nearly each doable query we have gotten.

However on that assembly, perhaps we have now nothing that week, proper? However we meet and we go. Okay.

what questions have we gotten this week? That will be vital. And the and the reduce. , we use ClickUp. So, the client help workforce provides questions that we’re entering into ClickUp that is not on our podcast as a result of. Additionally they use it from a buyer. Help perspective to go. Hey? This is the reply to your query. This is just a little reply. However here is them speaking about it. So, we have now a set system to truly be sure that we reply all of the questions that we’re getting proactively.

Stewart Gandolf

Yeah, that is I adore it. So, I really discuss that with my workforce, too. I like to offer them insights into what’s occurring in our world just like the questions we all know persons are going to ask. So, one other factor that is occurring proper now for us is AI is altering the best way persons are looking as an alternative of simply going to Google. And so, we have completed already a number of podcasts on that matter. However we additionally like to share like case research of one thing simply occurred. And that offers my greatest stuff. you recognize, when anyone calls and like an inquiry, and whether or not it is in weblog, format, or podcast format, sharing the insights out of your day after day life is normally fascinating folks, as a result of it is a story, and you recognize.

Dr. Jeremy Weisz – Rise25.com

100%.

Stewart Gandolf

Tales, work, man. Enjoyable, reality. I do not know if I shared this earlier than in a podcast however at thanksgiving, I noticed a pal of a pal that I see like nearly yearly, and he is fairly grumpy. And however this 12 months I used to be telling a narrative on the dinner desk, and he immediately strikes the plant out of the best way so he can hear me now. He is engaged totally, as a result of I used to be simply sharing some humorous journey tales, however folks love that. And so, in the event you can deliver that to your podcast it is simply so a lot better than dry directions. Can you consider? I do know you’ve got labored with numerous healthcare professionals and numerous methods. Are you able to consider any anecdotes in any respect which might be enjoyable and related to our viewers? That could be like the place it actually grew to become an enormous factor for them, and so they’re like tremendous excited.

Dr. Jeremy Weisz – Rise25.com

Effectively, yeah, I imply, so we have now probably the most random niches below the solar. Okay, from pest management corporations to ear surgeons to psychologists, to SaaS corporations to personal fairness. It is like all around the map. Okay. However within the physician entrance we have been brainstorming, and we sort of speak in regards to the foundational piece for me for a podcast is the Dream 200. Proper? You have heard me, we have talked about this proper? So, it is 5 steps to revenue with a podcast proper, there’s create your dream. 200. You get ROI with outreach the artwork and science of the content material and clearly expertise. And then you definately construct your attain, and then you definately, you recognize, kind extra companions and shoppers. However

to what you are asking the Dream 200 piece we talked about with this ear surgeon like, Okay.

the place are your referrals coming from? Proper? And clearly, we’re speaking. Lots of people have lack of listening to proper? Unsure not. who’re older, proper? Extra, extra within the older class. So, we’re taking a look at really retirement houses like, we’re folks residing which might be older. Proper? And so, we’re monitoring again referrals and the place they have been coming from. And there have been ones coming from retirement houses. So, we’re like when somebody’s considering of a podcast they’re, you recognize, I do not know in the event that they’re considering like I ought to go have the top of a retirement dwelling on my podcast. Proper. That would not be the primary thought of their head, however after we observe it again to their Dream, 200, it makes good sense, and in addition they’re very effectively versed with what is going on on with getting older people basically. So, it is good content material for these getting older folks. So, you recognize these issues, these easy issues like monitoring after we first create the technique and the plan for the Dream 200 to us it is apparent, however at 1st look it isn’t. what I imply.

Stewart Gandolf

Yeah, no, it completely is smart. And it is humorous. Some subjects have extra legs than others. Naturally, typically it’s a must to work, different occasions, it is like, wow, that is actually wealthy. And so that may be actually useful. So, as persons are interested by beginning a podcast. What are among the most vital questions they need to take into consideration. , as they ponder whether or not to make the time and dedication effort to this and cash.

Dr. Jeremy Weisz – Rise25.com

Yeah, I imply, pay attention, probably the most questions, widespread questions I get, which clearly, we did a podcast episode on is what gear and setup. However that is not an important query, proper? I imply, we may reply that in a single second, as a result of persons are normally like, I can not get began as a result of I do not know what equip. Okay, get a USB. Mic. I am utilizing a Blue Yeti. I believe you are utilizing a blue yeti. You may get an ATR 2100 for 100 bucks on Amazon, and also you want Zoom or Microsoft workforce, or no matter you, I am going, I hate to make this tremendous easy, however it, however it’s and use no matter you utilize to file. For those who use Google Meets, use Google Meets. For those who use Microsoft Groups, use my, no matter. It would not matter.

Stewart Gandolf

We’re doing this one on Zoom, it’s tremendous east.

Dr. Jeremy Weisz – Rise25.com

Yeah, you could possibly do it wherever. So like, that is the query. Truthfully, it is the place typically that holds folks up is all. What do I title my all this stuff that I okay for six months. After I first began my podcast I didn’t have a reputation for my podcast okay, typically this holds folks up is like I do not know what to call. I am going. I simply knew I needed to get began, and after I launched it I am going, hey? . Welcome, Stewart Gandolf. He is a that is a part of my podcast. And I did not even say a reputation. If anybody goes again and listens to love the primary 6 months of my present. I had zero title. Okay for my present. So that did not maintain me again. However what’s an important piece is a foundational considered what is going on to maneuver the needle, as a result of I see folks give up doing it. If they do not get ROI and ROI can imply referral companions, strategic companions, shoppers, even saving time, vitality, and cash with recording thought management episodes. So, I might say, the first factor is, simply take into consideration the strategic half, and a few folks like, effectively, I am so busy I’ve no time in my day already, and I am considering, effectively do you need to take time. A very powerful factor is, do you need to join along with your greatest referral companions, shoppers, or potential shoppers, for me, sure, okay. And I haven’t got to carve out one other 10 hours week. These persons are already in my schedule, usually proper? If I look, in the event you take a look at your week proper now, there’s in all probability 2 or 3 hours or 4 hours the place you may have calls already scheduled with these folks. So, some the sort of the misunderstanding is I have to carve out one other 10 hours every week for this factor. Proper? Actually, you do not proper, however you pay attention. The much less folks that do it, the much less aggressive is. So ,I am effective with that of individuals like, yeah, that is an excessive amount of work. Okay, cool. No downside. , it leaves extra room for everybody else.

Stewart Gandolf

I believe it sounds such as you’re sort of just like me in persona in that method. I joke oftentimes like I bounce off the constructing and work out fly on the best way down, I don’t sit there and ponder, and so typically it hurts.

Dr. Jeremy Weisz – Rise25.com

If I used to be leaping up a constructing, perhaps I might ponder, however.

Stewart Gandolf

Yeah, yeah.

Dr. Jeremy Weisz – Rise25.com

Yeah, for it.

Stewart Gandolf

Metaphorical, not disclaimer. People do not go leaping off buildings.

Dr. Jeremy Weisz – Rise25.com

Yeah.

Stewart Gandolf

These are metaphorical buildings. So, you recognize, such as you simply talked about, that is some widespread errors. Another widespread errors when persons are beginning a contest, apart from simply not doing it in any respect. Another main errors.

Dr. Jeremy Weisz – Rise25.com

I imply, it is extra simply letting small issues maintain folks up just like the expertise arrange just like the title, like, you recognize, these I’ve by no means seen anybody give up, as a result of you recognize my audio wasn’t that good? And that is why I give up. They give up as a result of they did not work out the fitting technique to creating it work for his or her enterprise. Okay, that is why folks give up. So, it is for me. It is specializing in all of the issues that do not matter as a lot when it comes right down to it.

Stewart Gandolf

Yeah, that is actually widespread. And you recognize, it is I look again on the stuff we used to do. And it simply will get higher and higher over time as you get extra expertise with it, and.

Dr. Jeremy Weisz – Rise25.com

This is the factor folks come we’re speaking about like I come from. the chiropractic background. We needed to be very detailed by way of college. John, my enterprise accomplice, was a lawyer, you recognize, recovering lawyer must be very detailed. So, making use of the identical factor

to one thing. If somebody’s doing a surgical procedure and doing a podcast proper? That is a pure factor, as a result of there is a perfection. We name it the perfectionist dilemma. They’re making use of the identical factor that was profitable with them, with somebody of their occupation to doing a podcast after which that holds them up proper? And in order that turns into a difficulty. On the subject of this doing the sort of medium, you recognize.

Stewart Gandolf

Proper? Yeah, the perfection is the enemy of excellent. How do you focus on? And I may see, particularly with very analytical docs, how that may very well be actually troublesome. How do you? Effectively, to begin with, I’ve a query as I have been interested by all this time. How do you outline? How do I say this? I am certain you are going to say anyone could be a Podcaster. However on the planet of human endeavor some persons are higher at this than different. And you recognize something proper? So like, is there anyone who simply should not do it? Or if they are not pretty much as good, ought to they apply, or is there naturals like assist me perceive that.

Dr. Jeremy Weisz – Rise25.com

I’ve had folks.

Stewart Gandolf

I’m sorry, on the host facet and the visitor facet.

Dr. Jeremy Weisz – Rise25.com

Yeah, yeah, I’ve had folks say, and so they’ve been on the cellphone. They usually’re like, I am considering of doing this. . And may I be the host of the pod? Or they did not say, ought to I be the host of the podcast? Go? I do not know. If I ought to do that. I do not actually prefer it. I do not like speaking to folks or no matter. And I mentioned to them, you should not do it like every part you are telling me

is telling me you should not do. They’re like, I am tremendous introverted. I do not like speaking to folks, you recognize. I imply, there’s introverted individuals who do like speaking to folks which might be curious. However like this, I am considering of this explicit individual. They go. I am introverted. I do not like speaking to folks. I identical to doing my factor with the enterprise. Ought to I be doing a podcast, I am going? No.

I am going one. It’s best to. It’s best to by no means host a podcast, in the event you do not like doing it. However 2. When you’ve got somebody out of your firm that does like that stuff, then it is best to. Your organization must be doing a podcast, however you should not be doing a podcast, proper? As a result of do you continue to need to be doing enterprise improvement, creating content material, getting referrals, all these issues?

Your organization must be doing it, however you shouldn’t be doing it proper. So, if somebody would not acquire vitality and hates doing it, I might say, do not do it, however discover somebody.

Stewart Gandolf

Nice recommendation. I admire that it is very actual, as a result of, you recognize, just like the everyone seems at social media influencers as the usual. The one individual out of actually thousands and thousands who’s received an enormous following. And you recognize you, I at all times inform folks, yeah, they exist. However it’s not going to be you. Get your expectations actual, and the folks which might be like which have an entourage following them round with, you recognize, Instagram boyfriend is not sufficient. They’ve, like, you recognize. I believe I’ve one physician specifically. She’s a plastic surgeon, I believe, and she or he has 2 or 3 social media folks. She goes to occasions, searching for social media. She loves it. She’s engaging, you recognize. To her it is play. It is pleasure to do it. Effectively, naturally she’s gonna be higher at it. And so.

Dr. Jeremy Weisz – Rise25.com

Completely.

Stewart Gandolf

However versus you recognize anyone else who hates the entire concept that yeah, there’s different life is brief. Do stuff you want. You will be higher at it, too.

Dr. Jeremy Weisz – Rise25.com

We have had a couple of folks from corporations just like the co-founders, after which their director of gross sales or enterprise improvement, and we have now them every sort of co-host, the podcast not collectively, however like they’re going to interview folks individually. And normally it rises to the highest of like who actually enjoys it, thrives in it, and will get it. And a few, you recognize, one individual perhaps, do like 2 of the two interviews, the opposite individual, perhaps 3. After which the third individual is doing like 30 of them. Proper? So, it simply you discover out who really loves it, and we’ll hold doing it.

Stewart Gandolf

So, I might simply additionally added that if it is workers I might combine it round. So, you do not, as a result of I’ve seen this earlier than. There was one outstanding running a blog firm. Had an creator write all their blogs below her title. She left, and there goes the model recognition. That is an issue.

Dr. Jeremy Weisz – Rise25.com

Completely.

Stewart Gandolf

So, if you are going to do this, unfold it out. Let’s discuss defining the audience. And I assume two goal audiences. You talked about your dream 200, which, primarily as a result of we did not say what that’s. That is actually Jeremy’s nice thought of determining your Dream 200 company that you just’d wish to have, and he has an entire course of to outline that however I believe you recognize. So there’s that. However I used to be actually extra within the audience of who you are making an attempt to succeed in with the podcast and every other kind of suggestions round that.

Dr. Jeremy Weisz – Rise25.com

Yeah. So like, thanks for clarifying that. So, Dream 200, I might outline because it may very well be referral companions or strategic companions. It may very well be wherever, shoppers, potential shoppers, and in addition simply massive authorities within the house that you just’re in, proper, whether or not it is healthcare, manufacturing, or no matter it’s. , the audience goes again to that query and the Dream 200. So, I take a look at, you recognize, if I’ve a head of a PE agency on my podcast usually, they only know different folks within the personal fairness house. If I’ve a surgeon on my podcast usually, they know a whole lot of surgeons. So, by having sure company in your podcast as a result of the episode is about them. That is the cool inherent factor, a couple of podcast interview podcast is as a result of these folks then share it with their circle they may very well be sharing it on, I imply, for in my world we share a whole lot of stuff on LinkedIn, as a result of it is a whole lot of B2B. Some folks could on totally different could also be on totally different channels, however that is the cool factor is. I haven’t got to fret as a lot about getting it in entrance of the like, you recognize, folks the viewers per se. But when I’ve somebody who’s a, you recognize, outstanding who runs a outstanding SaaS group. It is not stunning that individuals who have software program corporations are going to see the podcast, so I consider sort of widespread developments with the Dream 200. So, after I consider widespread developments, I am considering of consultants or apply administration teams in your trade, and this is applicable to something. Proper? If we’re speaking about

Dental, software program, no matter consultants or apply administration teams in that trade, commerce associations in that trade, individuals who run conferences in that trade the very best you recognize. Ask your prospects what software program companies they use, as a result of these are all reservoirs of the place your viewers and your shoppers reside, proper? Audio system and authors trade you talked about. Whenever you go to a present there are audio system which might be superior. I imply, guess what these audio system are going in all probability to talking at 10 reveals this 12 months proper? And so, they’re very effectively related in these particular niches. In order that’s sort of how I take into consideration audience, and just like the developments. After I consider Dream 200.

Stewart Gandolf

And it is simpler for us to a point, as a result of although it is fairly extensive, as I mentioned initially of the present at present, it is nonetheless healthcare, associated folks which might be excited about healthcare. So, after I go to personal fairness, I am not going to normal personal fairness conferences. I will personal fairness healthcare conferences, so that there is a whole lot of cross pollination there inside these numerous verticals. And the opposite factor that.

Dr. Jeremy Weisz – Rise25.com

I imply, you could possibly go much more particular, proper, Stewart, like, if we simply talked one little like dermatology. Proper? You go take a look at dermatology consultants, apply administration teams, dermatology, commerce associations, dermatology conferences, dermatology software program, dermatology who’s talking and authoring books in dermatology, all these issues apply if we simply plug within the particular area of interest, even inside healthcare.

Stewart Gandolf

Yeah. And I really feel like there’s additionally I imply, some folks identical to they are not like kind of as I used to have docs say like, I do not need to blow my very own or toot my very own horn, however there are folks that get pleasure from being within the limelight they like. They like constructing a following. They could have a guide. They could be talking. And I have a tendency, they have an inclination to have their very own viewers. And so, it is by doing a podcast with them. I am not doing it solely due to that. However it’s a pleasant profit that if they’ve an viewers, then A to begin with, they’re in all probability going to be good. They’re in all probability going to have one thing to say, and so they have their very own viewers. And so, our viewers. And so, what’s normally a synergy factor. All people wins like I am exposing them to my viewers. They’re exposing me to their viewers, and each audiences get to know anyone new. And it is prefer it’s the last word win-win. And so, it is a very easy option to construct issues.

Dr. Jeremy Weisz – Rise25.com

I believe you recognize you talked about that. I do not like being within the limelight personally, however what I do like, the best way I consider it’s like, I like so as to add worth to folks, and that is I am certain, that individuals in healthcare received into it so as to add worth to folks. And so, I take into account it, you recognize, a privilege to love. Attempt to add as a lot worth as doable, you recognize, to somebody, as a result of it isn’t about my ego. It is simply very conversational as effectively.

Stewart Gandolf

Yeah, I believe for me, I characterize myself as an Ambivert. I could be lots of people assume. Oh, he’s an excessive amount of just like the folks had dinner with me a few nights in the past. They assume I am the last word extrovert. I used to be having enjoyable, however I could be quiet and shy. Generally it relies on my temper. It actually does. It feels. How do I really feel? Most individuals assume I am an extrovert, however I actually have each side of my persona for certain, however I so I do not do it as a result of I have to blow my very own horn. I do it as a result of I like educating. I discovered. I stumbled into each healthcare and educating, you recognize, again within the nineties, after I was a speaker in healthcare, and I came upon I may do it. And I preferred it. And so, it simply it performs to my power, proper? I get pleasure from doing these things

The, you talked about earlier, you recognize constructing relationships. And so, I might love you to talk to drill down just a little bit extra on that, for instance. , like effectively, one factor, I will share an thought earlier than, and I will ask you for extra. However prefer it’s a networking factor such as you mentioned like, so, for instance, I used to be invited. Oh, it is a enjoyable story. Years in the past, I used to be noticing anyone on my weblog who’s extra engaged with my content material than my editor that I used to be paying cash to. She was on my LinkedIn, she was commenting. and I mentioned, And that is again, you recognize, 10 years in the past at the very least, and I known as it greater than that I known as her and go. What’s up? Who’re you? And so, we developed a relationship there with no thought about authorship. She’s a thought chief in healthcare. She went to work at Cleveland Clinic, after which I discovered myself a few weeks later she received me invited to talk on the Cleveland clinic, Affected person Expertise Summit.

And so, from there I met all types of incredible folks, and it simply grew. And these are mates. To at the present time. One of many folks I spoke with at that summit simply attain out to me the opposite day. He simply received laid off, as a consequence of among the modifications in our Federal Authorities—I will put it that method. And you recognize he known as me searching for concepts. It is a MD. Extremely specialised MD. , for assist along with his profession going ahead like that was a relationship I made out of calling anyone who was on my weblog. , 12 years in the past. So, it is loopy. So, you recognize, I might love you to construct on that like what different recommendations on, you recognize, discovering the fitting folks or constructing relationships you talked about giving to others. However anything.

Dr. Jeremy Weisz – Rise25.com

Yeah, I’ve two easy steps for that. Okay, one is I ask them precisely, what’s a necessity for them?

Okay, that is it. Okay, that that is my one factor is like, I discover out what somebody’s largest focus is one and two, I give it and assist as a lot as humanly doable for that. Okay, now, if anybody’s listening, there is a guide Adam Grant wrote, Give and Take. So that you, I used to be.

Stewart Gandolf

I promise.

Dr. Jeremy Weisz – Rise25.com

What’s up?

Stewart Gandolf

I mentioned, there, aren’t, you mentioned? If anyone’s listening, I promise persons are listening.

Dr. Jeremy Weisz – Rise25.com

I imply, whoever. I do not know in the event that they’ve listened to that or heard that guide, however like.

Stewart Gandolf

I’m teasing you.

Dr. Jeremy Weisz – Rise25.com

Yeah, it mainly talks about givers, matchers and takers. And the givers are the least profitable folks and probably the most profitable folks, as a result of individuals who give to perhaps the mistaken folks. They’re spending all spinning their wheels and spending all their time giving the mistaken folks. So, I say, that’s, I like to offer to different givers.       

Dr. Jeremy Weisz – Rise25.com

And so I like to seek out out their largest focus and provides as a lot as humanly.

Stewart Gandolf

What is the title of the guide once more? I wish to verify that out.

Dr. Jeremy Weisz – Rise25.com3

Give and Take, by Adam Grant. And it is an incredible guide. And I might take into account myself a giver. And so, I can determine okay, somebody like a taker. Mainly, we all know that, like, in the event you speak to somebody, they’re at all times they’re solely calling you Stewart once they want one thing.

Stewart Gandolf

Yeah.

Dr. Jeremy Weisz – Rise25.com

That is it, that is all. The one cause they’re calling. And there is matchers like, hey, I will offer you one thing in the event you give me one thing in equal change, proper?

And, however givers simply need to give. I imply, that is their pure inclination. Like, if somebody contacts me, I naturally simply need to like introduce them to folks or assist them or do no matter it’s proper. And so, to reply your query about relationships is, I need to discover out somebody’s largest focus and assist them as a lot as humanly doable.

Stewart Gandolf

I adore it.

Dr. Jeremy Weisz – Rise25.com

And so like, I will offer you an instance. I imply this throughout the board, proper if I am like speaking to somebody like, what do you, what’s your largest focus? How can I assist? And I simply consider how I may also help. I had, typically I will do that on the podcast. And I will ask, perhaps through the interview or after like, who do you need to join with like? Who can I make it easier to join with? And I simply determined after I had Tony Horton of P90X on the podcast okay. And afterwards, I used to be like, I am simply curious. So like, in the event you may practice anybody like one on one. Give me three folks and I will get you launched to one in all them. Okay, it is nearly like I need. I identical to flex like simply seeing if I may do it. Okay, give me any three folks. And he is like, Okay, he is considering I did not know him, by the best way, till the interview. And he is like this man’s loopy. And he mentioned, Blake Griffin, who’s and really feel one other NBA basketball participant, Elon Musk, and Steve Nash, okay, one other basketball participant. I am like, Oh God, okay, that is gonna be, that is gonna be I am going. And I mentioned, I will do it in 2 weeks or much less. That is what I mentioned to him. And he is like, okay. So, my thoughts was spinning and I went by way of on the time Blake Griffin was, I believe, within the NBA playoffs I am like that is going to be too troublesome. There is not any doable method. I will get that Elon Musk can be a

actually troublesome however, like, you recognize. I believe I am like I believe I related along with his brother on Twitter. Possibly you recognize Tony Horton is a few cache, proper so and so I am taking a look at Steve Nash and Elon Musk. However what I did was, I came upon that Steve Nash, by way of some analysis, had a basis for teenagers well being, and I am prefer it’s about assist. So, I used to be. I wanted to assist the opposite individual in addition to Tony Horton, so I instantly I am like, Oh my God, Tony Horton is well being. Steve Nash has a basis to assist children with well being. So, truthfully in lower than every week I used to be in a position to attain out and join them. They usually met. And I believe they, you recognize, he ended up going to sitting at a desk with Steve Nash, who was like internet hosting some sort of like sports activities awards dinner or one thing, proper? They usually have been planning one thing collectively. So, my level is, goes again to. And I did not know Steve Nash. Clearly, I hardly knew Tony Horton on the time. however it goes to the identical precept which is, discover out what their what their focus is, after which see how I may also help. That is a give to each events.

Stewart Gandolf

I really like that, you recognize. It is humorous, too, as a result of what you probably did there, although, was, you discovered that you just,you figured in and out with the audience of like, what’s he making an attempt to do? Proper? You are interested by it from his standpoint. Like, if I may also help you assist children, you recognize. Would you have an interest and like, effectively, after all I might. And that is prefer it’s at all times there.

Dr. Jeremy Weisz – Rise25.com

It is received to assist each folks. Yeah, I can not simply profit one individual. So, how can it assist each folks.

Stewart Gandolf

So, I need to speak in regards to the sensible actuality of this. So, I get calls. We get calls on daily basis from folks which might be excited about doing enterprise with us, which I am very lucky to have that sort of expertise. Having labored on constructing a repute over time. Clearly not everyone’s proper for us. And one of many ones that, classically, is like kind of a class of potential consumer is somebody that calls me. They usually need to do B2B, which is more durable than B2C, and so they say.

Dr. Jeremy Weisz – Rise25.com

For me. I believe it is simple for me. That is.

Stewart Gandolf

Yeah, that is true. Other ways. Yeah, you take a look at it each methods.

Dr. Jeremy Weisz – Rise25.com

Yeah.

Stewart Gandolf

The factor I am getting at is that they normally come into it. If they are not very savvy, and so they’ll say one thing like, Effectively, I will do it for a month or 2, however then I need out if I am not getting outcomes.

I need thought management like you may have, Stewart. But when I am not seeing leads to the first month or 2. I need to clock. and all that. The best way I need you to do on fee. It’s essential to have pores and skin on the sport, too, and I simply giggle. It is like, you recognize what you should not do it like in case you have your eye on the exit earlier than you even begin down this highway. My argument is, I will see in the event you agree is, do not do it. I did not construct thought management in every week or 2 months, or 3 months, and even 3 years. It takes time, and so it’s a must to be, for my part, dedicated to it. It doesn’t suggest it’s a must to commit 20 years like I did. However severely to me, in the event you’re trying on the exit earlier than you even start, that is an issue. What do you assume, Jeremy?

Dr. Jeremy Weisz – Rise25.com

The explanation I like B2B extra. Okay, I believe what you do is definitely more durable in B2C, as a result of it is a increased leveraged relationship. So, like after I take a look at a B2B, and I consider normally it is a increased lifetime worth of a consumer or referral accomplice. So, I at all times consider it by way of relationships. If I take a look at, I take a look at it in the midst of a 12 months. Okay, so I get that, too, like, effectively, I am gonna attempt it. And I am like, Okay. there is not any making an attempt it. I am going. This is what I say. I am going. It is not a matter of if it is a matter of when. Okay. So, I do not know if you recognize the 15 referral companions you had, I can not predict when they’ll confer with you. However I can predict that they are gonna confer with you on a extra frequent foundation. For those who’re extra prime of thoughts for them. I do not know what that frequent. I do not know what that foundation is, however I take a look at the course of a 12 months, and as an instance I’ve. , I’ve 100 to 150 episodes a 12 months. If I if as an instance 70 of these persons are referral companions.

and solely 10% of them refer one individual, proper? Relying on the lifetime worth of a affected person consumer, no matter that’s vital. Proper? So like, I take a look at it by way of a 12 months. And I take a look at it by way of relationships that I kind in that 12 months. Proper? And so, I agree with you making an attempt. It is like, effectively, I am gonna attempt. I examine it to figuring out proper like well being. I will try to get match. But when this, if this, if I am going to the gymnasium for every week and eat good for every week, and it isn’t working. I will give up effectively like that does not work that method, proper? And so, particularly anybody within the healthcare area, you recognize. For those who attempt to work out for every week and eat effectively for every week, and you do not see a distinction. Are you gonna like? Overlook it. This does not work.

No, I’ve to do it each single day, each single week, for months and years, and typically a pair years later, you begin to see. I begin to see the good points, you recognize, on these issues. So, I, you recognize, we’re speaking on the Healthcare Success Podcast right here, I completely relate it to well being. And like, you recognize, somebody is available in. They’ve like they’re simply chubby. They’re horrible in well being, like, simply give me a tablet, and no, it would not work that method. You may’t simply get eat a tablet, and you will be effective, you recognize.

Stewart Gandolf

And I believe that a whole lot of our, you recognize, folks that have been listening. A few of them are excited about doing their very own podcast. And rather a lot are simply taking a look at it, doing it on the behalf of their group. So, they should promote this. And so, in the event you’re in that state of affairs, whether or not you are going to be the publish or not on your group. Possibly you are simply within the advertising and marketing division, for you recognize, a bigger enterprise, you recognize, I nonetheless assume you’ll want to persuade management that it is a long run endeavor, as a result of in any other case you are gonna be holding an empty, you recognize bag of empty air, and so they’re gonna be blaming you.

Dr. Jeremy Weisz – Rise25.com

They will ask the identical questions like, what number of downloads subscribers do we have now? And then you definately’re like, that is not the I discover that is not the fitting metric to measure the success of a podcast if you’re measuring that as successful, there’s gonna be many individuals disenchanted, proper?

Stewart Gandolf

Yeah. And like, you recognize, on that observe, we’re gonna wrap up right here in about 5 min. The you recognize, for our expertise. We market it like after we do it. Plenty of that is the way you market it. Proper. As already talked about, it is good to have folks that may even have their very own following will assist you do not at all times do this, however that definitely helps however for us and for our shoppers, as a result of we do that for our shoppers in addition to you do, however you recognize for us we’re doing extra of a broader factor, and I really like your specialization. By the best way. I believe it is nice what you do the

However you recognize LinkedIn has develop into such an enchanting device for us and for our shoppers. It is modified over the previous few years. It was once only a place to go publish a job, and now it is develop into a social community and given the collapse of Twitter. Lots of people that have been extra on Twitter are going over there, particularly in the event that they’re actually enterprise pushed. And the

So, it is actually been an increase. And apparently, we have now about 5,000 followers. We used to have a 20,000 engaged Publication e mail listing. And now we have now about 5,000 engaged e-newsletter company, however we have now one other 20,000 or so LinkedIn followers. So, the numbers are roughly the identical. However the engagement is far increased on LinkedIn for us than our e mail listing, as a result of folks which might be going there to devour content material or by definition need content material. I imply, they opted into it. I do not know in the event you discover the identical factor. However while you’re speaking about selling, and every other concepts.

Dr. Jeremy Weisz – Rise25.com

Yeah, I imply, I’m. I geek out on LinkedIn, Stewart I believe it is the among the best channels, as a result of precise professionals are on there and so I’m all about LinkedIn. And I take a look at. And I inform folks this, in the event you seek for folks and I’ve completed this in talks I’ve given on LinkedIn optimization, you recognize. And I did this with, I came upon the folks within the crowd forward of time.

and so, I went by way of. How do you optimize your profile? Which is, I take into account, folks ought to deal with it like a excessive changing touchdown web page, proper their LinkedIn profile. After which I did searches, a whole lot of occasions while you seek for somebody. Their 1st hyperlink is LinkedIn for folks, and in the event you go to it there is not any image. There’s nothing on it. There is not any file. It actually seems just like the individual’s a ghost. And so, simply by that alone, I might, I inform folks, go on and optimize your LinkedIn profile like, you recognize. Look, can you recognize? Have a look at Stewarts? Have a look at mine and see what we do there, as a result of we may have a chat for an additional hour on optimizing your LinkedIn profile, however that in itself persons are judging others. As soon as they click on and so they’re taking a look at that, proper. If that is not constructed out at a minimal, neglect about like posting something like persons are dropping the ball with simply our profile piece.

Stewart Gandolf

Yeah, so any final feedback, this has been a lot enjoyable. Jeremy, I knew this is able to be a enjoyable podcast and it is like, this is not too onerous for both of us to do. However every other closing feedback.

Dr. Jeremy Weisz – Rise25.com

My solely closing remark is, you recognize, in the event you, if you aren’t getting anything from it like, exit, consider like who’re your greatest advocates and folks in your universe and ship them a message simply thanking them. Proper? That is it. It is nearly appreciating them. We’re speaking about a whole lot of stuff right here, however for me it boils right down to going to your greatest, your favourite folks in your universe, you recognize. It may very well be private. It may very well be enterprise and identical to appreciating them, even when we’re considering in our head on a day by day or weekly foundation. And I try to ship. Go in my texts as soon as a day, and I will ship like 5 messages simply to folks simply to love what are you as much as? Thanks, you recognize, for what you’ve got completed, and for serving to me, that is it.

Stewart Gandolf

So, I am gonna put your contact information. So, in the event you’re accessing this recording from our weblog, you can discover Jeremy’s contact information however for these which might be listening and by way of streaming service. Jeremy, how do they attain you?

Dr. Jeremy Weisz – Rise25.com

Yeah, you, you’ll be able to. My, podcast is inspiredinsider.com. I’ve an incredible episode with a man named Stewart Gandolf. It’s best to verify that one out, and in addition Rise25.com as effectively. I am on LinkedIn. As you talked about Jeremy Weiss, W-E-I-S-Z. There’s not many individuals with the spelling of my title, so you’ll be able to contact me there and say, Hey.

Stewart Gandolf

Nice, superior, Jeremy. I admire your time at present.

Thanks.