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Stewart Gandolf

Hiya, everybody. That is Stewart Gandolf, and welcome once more to our podcast and man. I simply love doing this as a result of I get to speak to a few of the leaders in our trade folks I’ve recognized for years, and at the moment I’ve a few particular visitors which might be really leaders in the entire world of healthcare advertising, healthcare, Web. They helped kind the place we’re at the moment. They had been a part of the form of thought management. All these items we do at the moment in case you’re not acquainted with this got here from someplace, and Kathy Divis and Mike Schneider had been 2 of the innovators on this area. So welcome, Kathy, welcome, Mike.

Mike Schneider

Thanks, Stewart, glad to be right here.      

Kathy Divis

Yeah, thanks, Stewart. These are variety phrases.

Stewart Gandolf

Yeah, for certain. Properly, so I bragged about you somewhat already. However I might love you guys to share, you realize, in case you each may go sort of individually and speak about. You realize fast model of your background and each Greystone and HCIC  see the sorts of stuff you do daily, and you realize we may do some origin story for a second earlier than we get into it. In the event you guys like alongside the way in which simply to get a way. We’ll speak extra concerning the convention later. However simply to offer folks grounding if they do not know you, as a result of, you realize, I have been to your convention. I do not know no less than a dozen occasions, however not all people is like that. So, I might love you to offer them some feeling about it.

Kathy Divis

Positive, nice. Properly, I am Kathy Divis, and I am excited to be right here in your Podcast for the second time. So, thanks for having me again. I’m president of Greystone web. We began again within the actually, the early 19 nineties, which is somewhat bit laborious to consider as a Conventional Healthcare Advertising and marketing Firm. We labored lots with hospital methods. Suppliers had a wide range of completely different providers. However through the years we have sort of sort of settled into a really robust digital and Web associated area of interest, consulting and providers and merchandise. And our annual convention, which is the Healthcare Interactive Convention, which is in its twenty ninth yr this yr.

So, we’re excited.

Stewart Gandolf

That is nice. After which Mike.

Kathy Divis

And we have been to all 29, though you’ve got provided that you went to 12, you’re sort of a rookie nonetheless, however that can hold you.

Mike Schneider

Yeah, proper? Yeah. Kathy lined lots. So, I am Mike Schneider. I am the Government Vice President and I am additionally a principal at Greystone. Kathy and I are enterprise companions, and Kathy talked lots about, you realize, traditionally, you realize the place we began it. It is laborious to consider I liked it when she stated we had been conventional advertising, as a result of again then it was the one sort of advertising I imply, that was it, you realize, billboards and telephone book and all that sort of stuff. However we did. We bought swept up within the in sort of just like the tech facet of issues. And you realize, because the Web emerged, it grew to become the sunshine bulb went off for lots of healthcare organizations. And you realize, we began doing digital advertising is what we sort of seek advice from it as at the moment. However we had been part of that from the start. In order that’s the place we began. You realize, the Healthcare Web Convention, which is now the Healthcare Interactive Convention was the thought of getting folks collectively to speak about it. As a result of, you realize, at the moment, for lots of people, it was model new. And so, there have been a variety of questions as to the place is that this going to go? And is the Web actually going to be one thing, or is it going to be a fad that disappears? And I imply, it is humorous to consider that now. However again then, I imply, folks had been actually on the fence about it, like, you realize, who’s going to take a look at us on-line? Would a affected person actually go to a web site to try to determine, you realize, which healthcare group to go to, and that sort of factor. However as time went on, you realize we noticed content material evolve. We noticed the entire technique behind it evolve, and the combination of conventional advertising and digital advertising. After which there was CRM. And so, if you consider the size of time that our convention has been occurring. We have been tackling a variety of the, what’s the present subject sort of points on a regular basis on the convention, and it is developed to be, you realize, very a lot of a I feel, melting pot of what individuals are doing in hospital and healthcare system advertising. And what’s arising, I imply, that is at all times the large factor at HCIC  is like what’s subsequent, as you may think about. I imply, our agenda is filled with AI and search engine optimization and a ton of different issues. This yr, you realize, we had a variety of coverage discussions, and so there are a variety of issues, you realize, that I feel people are coping with now and questioning what’s subsequent, and that is sort of been half and parcel to our Convention for the final virtually 30 years.

Stewart Gandolf

Yeah, and it is nice. And I need to dive proper into the convention only a second earlier than. Simply to form of cap the final remark. You guys simply made. So, I bear in mind, you realize, I have been getting been concerned with this enterprise for the reason that nineties as properly, and you realize, like within the again. Within the day the medical doctors had been actually in cost, even on the hospital stage, and there was very insular, all people thought, like from their very own viewpoint, it was actually laborious to consider

the remainder of the world. And so, there was positively like, I bear in mind, you realize, a few of our mutual mates began documenting the first Fb pages on hospitals. And it is bizarre now to consider that. However like, ought to we have now a Fb web page? Why would we have now a Fb web page, we’re a hospital. And so how far issues have come it took perpetually. It was very, very sluggish.

I bear in mind making an attempt to elucidate this to my dad and mom as a result of my mother and pop had been like, inform me what you do once more.

Mike Schneider

So, you realize, I might say it is hospital and healthcare system advertising, they usually’re like, do not you simply go the place your physician tells you to.

Stewart Gandolf

Oh, that’s so humorous! My mom, at one level goes is what you are doing authorized. After which she noticed she got here and noticed my company. Lastly, it made sense to her. She really bought to tour. We had been earlier than pandemic had lovely workplace like, Oh, okay, now I get it. I feel so. Yeah, it is fairly humorous.

Kathy Divis

My mom is 88 years previous, and to this present day she says, I do not know what my daughter does, and he or she helps fill them up.

Stewart Gandolf

Oh, that is.

Mike Schneider
Oh, that would imply so many issues. However okay.

Stewart Gandolf
Superior. So, I ask, you guys each right here trigger like and other people hearken to the podcast and individuals who know me. And also you guys know me for certain, like I really like what’s new? It is at all times been one in every of my issues. I requested my former boss on the company I labored at earlier than I based this one. What’s my model? Internally? He is like Stewart. You are at all times the innovator you simply love what’s new, and I do. I, you realize, to for good and unwell. I will soar off the constructing and determine how one can fly on the way in which down, simply because I made a decision I need to strive to do this. So. I at all times love that. And I really like that. The HCIC  Convention is nice for that. And the stuff you guys are speaking about this yr. We’ll speak about your agenda this yr is a few of the very same issues we’re speaking about every day, internally to our viewers, you realize, as we’re evolving. And you realize, we’re constructing a brand new practice because it drives. And so, you realize, prefer to me, I really like, you realize, interacting with folks and networking there sharing our concepts, studying from others. And that is the way you get to be good, proper? Like, in case you’re actually good, you may’t simply say you are a thought chief by no means really go to something and be insular. It’s important to like, really speak to folks. Possibly.

So let’s speak about a few of the issues that you simply guys are going to anticipate to be large. And your agenda of a few of the points you guys shared with me upfront are by no means shocking to me. So the first one is like matter primary. I simply really dedicated to 2 webinars final night time about this matter. You guys, simply as a you realize we do a variety of talking the affect of AI on advertising and digital ecosystem. Inform me, like what is going on on out of your guys? Viewpoint, I’ve my very own 2 cents later. However I might love to listen to from you guys first, like, what’s occurring with AI, what’s occurring within the digital ecosystem cool? And is it actually as large as I am telling my viewers that that is that large like, inform me what you guys suppose.

Kathy Divis

I will begin at a excessive stage, after which I will let Mike sort of soar in however you realize, I feel AI has been a subject at our convention for a few years now, and final yr I believed it was the large matter. However this yr I do know it is the large matter. And I actually suppose we’re seeing a maturing of the subject. And that is what excites me. As a result of you realize, within the final couple of years a few of the issues that we had been speaking about is, am I going to lose my job? Is all of the content material going to be written by AI? You realize these sorts of issues I am not saying that is gone away totally. However we’re actually speaking as of late, and no less than on our agenda, on how AI is getting integrated into all of the completely different elements of not solely advertising a well being system and a hospital system. However actually the operational piece of it. So, we’ll be going deep into the way it’s changing into a part of the ecosystem, I feel, throughout the board.

Stewart Gandolf

That is nice. After which, Mike, what would you add to that?

Mike Schneider

Properly, I used to be simply going to say, I imply, I could not agree extra with Kathy, and it is actually develop into extra mature. However we’re nonetheless not on the prime stage of maturity. And so, there’s nonetheless a variety of dialogue. And as Kathy alluded to, I imply, I feel there are nonetheless people who do wrestle with, you realize. Is it going to take my job? And is it good or evil, and people sorts of issues? However I positively agree additionally that we have now moved into the main points of how AI helps transfer advertising in healthcare and advertising in different industries, too. However at our convention goes to be advertising and healthcare ahead. And there are a variety of issues that AI does. So, it is humorous as a result of I it looks as if the identical factor that occurred with the Web 20 years in the past, or no matter it is like while you say the phrase Web, you realize, we take into consideration a web site. However what we’re actually speaking about is a variety of various things. It is search engine optimization, and it is content material. And it is integration with legacy methods. And so, in case you get into the main points of what the Web is and what a web site does. It is extra than simply on the excessive stage of how does an Web work? However it’s actually, you realize, how does it? How does it facilitate what we’re making an attempt to do in our jobs? And that is the place we’re with AI. So, what’s AI doing? It is agentic. AI, it is serving to name facilities help brokers to make choices that will help you choose a supplier or make an appointment. It is a part of searches. So, you realize, it is the entire concept that while you go to Google you do not simply sort within the key phrases and get a listing of internet sites. However now you additionally get an AI assisted

information. To illustrate, to answering your query after which shifting you on to a web site. In the event you select to do this. It’s creating content material. However it’s additionally integrating along with your stack. I imply, I used to be simply on a name this morning, and it was an ideal dialog, and we had been speaking about how.

in case you have a look at a healthcare system they usually’ve bought a advertising stack, and you have 20 completely different instruments that you simply’re utilizing. There are AI instruments which might be integrating all 20 of these instruments in what they’re serving to you do. So, they’re serving to you write the content material after which

choose the precise target market within the CRM. After which be sure that the content material is written in a manner in order that it performs properly and search engine and serving to you resolve to how you’re taking the following step, and integrating with the hyperlinks to you, know your EMR, so it is an integrator, and it is you realize, while you have a look at how different industries are using. AI, it is also virtually like

your individual private assistant. I imply, you’ve got bought AI there, and you’ll ask it that will help you remedy an issue that you simply’re coping with. Decide the precise advertising, combine or choose the precise target market, or, you realize, choose the precise technique. And so, it is a variety of various things. And I feel, you realize, that is the factor that we’re discovering on the convention is that we do have.

as an instance, 15 or 20 completely different shows out of the over 60 which might be going to be made which might be going to be speaking about AI, and for every of them we’re speaking a couple of completely different side of AI. So, it is not 20 shows on the subject of AI. However it’s 20 shows which might be all completely different by way of how they’re utilizing AI.

Stewart Gandolf

So, I feel that is actually vital. I bear in mind a few years in the past at your convention and a pair others. AI, when it 1st actually grew to become a factor that individuals had been speaking about daily and have become from simply an obscure matter to entrance and middle. It was concerning the extra staple items proper, like, you realize, for instance, copywriting and visuals. And that was. And I wish to really break this down somewhat bit, as a result of I feel every of those matters are value exploring only for a second, however the AI a part of it as you’d anticipate. It is sort of like, the place are we? Proper? We’re simply form of greedy in house. What does this even imply? It wasn’t. How can we take benefit? It is like, what does it imply? And the way can we even like get our thoughts round it? And there nonetheless is a few legit concern on the market, like, you realize, there are folks, my group that research these items very deeply, who’re very involved what it means. It is somewhat bit like Skynet and the Terminator. Generally when you consider it so you realize, after they begin speaking about like, you realize, self-teaching machines like, Wait, what’s that? A storyline in some film I noticed.

Mike Schneider

So.

Stewart Gandolf

There’s lots there. However on a extra constructive word, I might love really to ask. You realize, we’ll speak concerning the convention largely at the moment, however simply by way of your individual enterprise. What sorts of AI questions with the Graystone consulting facet? Are folks coming to you with like, what are the nagging fears that they are involved about, or the nagging issues that you simply’re hope they’re serving to, that you simply guys can assist them remedy? Is it nonetheless like how to decide on which web site, you realize, CMS, or is it way more about AI? And the way does these items all match collectively?

Kathy Divis

I assume I might say it is sort of all around the board. I imply to be to be sincere with you, you realize, after I have a look at it from I do a good quantity of name middle associated contact. Consulting. Once I have a look at that, there’s a variety of use of AI, different varieties of issues in name facilities. So, there’s a variety of dialog about how can we, or how ought to we be utilizing AI to entrance our calls to research our name high quality, to assessment our efficiency. You realize these sorts of issues. So, there’s all of that within the extra normal space of let’s name, simply name it advertising. I imply, I nonetheless suppose there’s a variety of conversations round. What instruments ought to we be utilizing? What instruments ought to we be utilizing? For what goal? How can we combine if each if each device in our stack, as Mike stated a couple of minutes in the past, has an AI element. How can we merge these issues collectively? How do I make it possible for what I am utilizing to assist me develop content material integrates with what I am utilizing in my CRM and people sorts of issues. So, I feel there is a there’s a variety of simply primary. How do I choose the precise device? What’s the proper device. I feel there’s technique, most likely to again up a minute. It is most likely 2 professional, 2 pronged. There’s the strategic half, you realize. What instruments do I exploit? And why to realize what targets? After which there’s the tactical piece of it, the implementation. How do I combine? How do I? How do I construct these into my into my workflows. So these are the sorts of issues individuals are coming to us with. In my view.

Mike Schneider

Yeah, yeah, I  agree. And you realize, Stewart, you talked somewhat bit about it, but it surely however you we nonetheless have in our, and I feel we’ll for some time nonetheless have folks which might be simply, do not.

They don’t seem to be 100% comfy with AI as a device and how one can use it. And it is largely that concern of probably not realizing the way it works or what it’s or understanding. You realize whether or not it’ll take someone’s job or not. These are sort of like the large obstacles. And so. after we’ve bought people which might be asking us for assist and consulting. Generally individuals are on that finish of the equation. It is identical to, you realize, how do I create the precise tips for utilizing AI within the group. And the way can we get began? And you realize, how can we notate if we’re utilizing AI to assist us write content material? And so there’s a few of that I will name it primary. However it’s identical to, you realize, dipping your toe within the pool to get the ball rolling features of it. After which, on the opposite finish of the spectrum, you realize, we have now purchasers which might be coming to us saying, You realize, how can we construction our web site content material as a semantic information layer to reinforce the readability of the content material in order that it improves AI pushed search visibility, you realize. And that is a complete, you realize completely different stage of this. It is those that have accepted and are utilizing AI and making an attempt to then determine how one can greatest use the AI device to high-quality tune it. It is like I’ve bought AI writing content material for me, however I need to have the absolute best search consequence that I can within the content material that I am writing. So how do I leverage AI to assist me get to that stage? You realize it is as Kathy talked about. It is embedded in a variety of instruments. So, it is that complete concept of what AI instruments do I buy and purchase on the skin, or use on the skin, like a you realize, on the best instance, one thing like ChatGPT, or copilot, or no matter. After which how do I make it possible for no matter different instruments I am utilizing have the AI inside sort of inbuilt to how they how the device makes use of AI so CRM platforms which have AI constructed into it that will help you make higher choices about selecting proper the precise target market or the precise advertising technique.

Stewart Gandolf

Nice man we have to hang around hopefully. We’ll get to seek out a while. I do know, you guys, it is busy, however your individual present. We bought to seek out a while to hang around, as a result of that is what we’re speaking about daily. So simply as a I’ve, I’ve to leap in on a few feedback. Right here one is, we have now an A with our company. I’ve an AI and Innovation Membership each month, and we speak concerning the newest, and, actually normally it is non-compulsory. Final month it was a 2 month obligatory assembly like we won’t this not non-compulsory you need to be at this assembly. There’s a lot occurring simply to grasp it. And our head of digital advertising Brandon, is form of a grasp on this class, and so he is coming off the mountaintops with like the most recent for the group to attempt to devour what they will. So, there’s lots there. And I feel if you realize the half concerning the jobs you guys such a wealthy matter you simply gave me; I’ve to run with a few of this. So, the job factor is actual proper? My daughters are each in leisure. One’s an animator, and he or she’s considering like, what does this imply to me after I’m beginning my new profession in a ability that individuals can scale back. So, there’s some shifting that is occurring there. After which, additionally, you realize, like in any human species or any human inhabitants. Certainly one of my favourite fashions was in excessive or in faculty, I bear in mind, was the diffusion of innovation. So, you’ve got bought. That is the one the place you’ve the early adopters, the innovators, the laggards, the, you realize, early adopters, mid adopters, late majority, no matter all that stuff. So that is the case anyplace, in something, in any endeavor. In the case of AI. There’s a complete lot of individuals nonetheless which might be within the, you realize.

Kathy Divis

Denial section.

Stewart Gandolf

Denial section. Yeah, that is what.

Mike Schneider

Sure.

Stewart Gandolf

There over to the Kuva Ross mannequin. Proper? They’re in denial. They’re nonetheless preventing it. And there is different folks which might be simply consuming it up alive. And so once more, I like these items. So ,I are likely to eat stuff up and simply sort of throw warning away, however not all people’s like that. And let’s speak about a straightforward matter that appears straightforward on the subject that you simply simply raised there. Mike could be copy. So, you realize, in previous exhibits all people was speaking about. What does this imply for our writing group? And you realize I’ve heard folks for some fairly large hospitals say, properly, we’re not seeking to hearth all people simply but. However I imply, come on, let’s be practical. We most likely will not want as many individuals sooner or later, proper? So, there’s that form of double edged sword. However simply writing copy is one factor, however you simply talked about is one thing that we actually embrace internally to leverage the group members that we have now. So, we’re not , you realize, firing folks on our group. We’re giving them extra for our purchasers with the identical price range. So, for instance.

on the subject of copy, you realize, like, how can we combine that with our search engine optimization simply to make it a lot stronger? How can we get the schema stuff all of the issues that you realize we’re labor intensive earlier than and sluggish. How can we velocity that up and get higher content material faster? So, I might love to listen to a few of your ideas concerning the writing facet of it, as a result of it is sort of like

step One. There’s a variety of extra refined stuff we’ll speak about in a second. However simply the writing facet. Do you agree? Do you continue to curiosity in that arising at HCIC this yr, you realize. Is it about scaling is about reducing prices is about integrating with search engine optimization any feedback on that.

Kathy Divis

Properly, I imply, all people follows. I feel the, you realize, sort of mantra that you realize. It’s important to write with expertise experience. What’s that authority.

Stewart Gandolf

Board and belief.

Kathy Divis

And belief. Okay. So, you have to do this, and you’ll. And that is going to require, for my part, some human interplay, significantly in healthcare. I am not saying you may’t have a 1st draft via on, you realize, on one thing that comes from AI. However in case you actually need to develop into that authority and present up in searches and do these sorts of issues. Then you definitely’re actually going to need to put in your hospital experience or your doctor experience. And you are going to have to point out their expertise and their authority and develop into that trusted supply. So, I feel it has to go deeper. I assume you realize, it is 1 factor. In the event you’re writing copy for an advert, it is perhaps completely different. In the event you’re writing, you realize somewhat deeper content material in your web site. I feel there’s going to be human interplay completely. I do not know for the way lengthy. You realize, I learn one thing yesterday or noticed one thing yesterday that stated that you realize a quick {that a} paralegal would do would possibly take 5 or 6 weeks, and it takes 10 min on AI.

Stewart Gandolf

Wow!

Kathy Divis

And I imply, it is simply superb what they will. You realize they will do now. Any individual nonetheless has to return and make it possible for it is correct that the references are right, that the references that they pull aren’t, you realize, made up or taken from us, you realize one thing that is, you realize, not reliable. So, there’s nonetheless a job completely. However can it velocity issues up.

Mike Schneider

For certain, and we’ll.

Okathy Divis

Completely.

Mike Schneider

I imply, I’ve an analogy. It would make us all uncomfortable. However I imply, if this was 1975 and never 2025, and also you walked right into a hospital, and there was a giant as an instance, senior employees assembly.

Any individual would deliver their secretary to take notes and sit down and handwrite all of the notes from the assembly, after which sort all of it up on a typewriter, after which make copies on the copy machine after which hand it out to folks. So, that they had notes from the assembly. I imply our assembly notes not important in 2025. No, they are not. However we do a unique manner.

So, you may have a voice that listens to the assembly and takes notes, or we’re all taking notes on our laptops whereas we’re sitting there throughout the assembly, and other people share it electronically. So, we have gotten extra environment friendly and higher at it. In that time frame. It does not imply that word taking disappeared. It simply implies that we use expertise and effectivity to get higher at it. And we most likely know extra that occurred in a gathering than we did within the days that the secretary was simply taking notes.

Stewart Gandolf

So, I bought to share a enjoyable truth on this. So, in full disclosure to our viewers, like we’re by one in every of our visitors launched us to Fathom. We use Fathom on our podcast as a result of it makes it straightforward for our author who’s listened to the factor, however to grasp the context higher. And to ensure, we cowl all of the factors. So, we do not simply put up the fathom notes onto our podcast abstract. However it does assist her write it for certain it helps her write it higher. And, Mike, I bought to inform you for me. I feel I am a very good listener. I imply I do it for the assembly. I am shocked at how a lot I miss after I return and have a look at the fathom notes. I’ve much more bias than I notice. I hear issues the way in which I need to hear them. It’s actually enlightening to return and have a look at these notes, and so virtually not all of our conferences we use Fathom with. We use lots, however I exploit it for this. I am utilizing, you realize, like we. We strongly consider that in our writing we do not do something for purchasers. This simply popped out of the machine. We now have senior writers with 10 years’ expertise in healthcare plus. And we predict that is actually vital. However to concept, to think about content material like content material, hole evaluation for search engine optimization issues like that which might be actually, actually a variety of labor or issues that we are able to get to the place we have to go quicker and ship extra worth for our purchasers relatively than much less so once more, our effort shouldn’t be on saving cash. It is extra on getting extra worth for a similar cash after which I might say on the. However you realize, by way of my very own use of AI for writing like I am a author. That is what I do. I am like. It is 1 of these issues, you guys. I am horrible at a variety of issues. However writing was a pure reward for me, like I am good at that like a basketball. Horrible! However I am good at writing, however I am utilizing AI lots, particularly for not for writing like stuff that is vital, like I had roommate squabble with one of many dad and mom of my children in faculty that I needed to write out after which construct a case. And she or he, by the way in which, my, the opposite dad or mum, was an lawyer, in order that one I needed to write out personally. But when I am writing an outline for a webinar typically I will ideate the thought of the identify of the Webinar. I will simply inform the machine I needed to cowl these 6 factors. Give me a tough draft, and so, like, you realize, after I’m working at 10 o’clock at night time to get, you realize, a hand on rushing up the method of that I will do this for certain.

And so.

Kathy Divis

It is silly to not. Why would you not.

Mike Schneider

Proper. And you realize. I used to be simply going to say, I earlier within the yr I collaborated on a white paper with a bunch of parents, and we had been writing concerning the matter of appropriately leveraging CRM to drive ROI for healthcare methods. And you realize, I wrote mine like I at all times do like, you realize, off the highest of my head. What are the 5 issues that you need to know? And however you realize, I made a decision I am going to return, and I will ask AI these questions. And AI got here up with a few incredible concepts that I hadn’t considered that had been there like they had been on the sting of what I used to be writing about, however the way in which that AI portrayed it I believed, that is a greater manner of claiming it, so I feel it made the white paper tons higher. I did not use you realize what AI wrote phrase for phrase, but it surely helped me be somewhat extra artistic, and I feel somewhat extra strategic, as a result of it helped me put the precise phrases in there that had been higher than the phrases that I got here up with.

Stewart Gandolf

I completely agree, like I will do it. And I discover this is what my abstract of that is earlier than I swap matters. Sensible folks, you realize educated folks. Folks in our world, simply being retaining it actual have a giant benefit in our society, and the excellent news and unhealthy information about that is it will additional the hole, like, in case you’re already moderately clever. And also you’re utilizing this as a device, you are going to be that a lot forward of all people else which profession smart is nice, perhaps not so nice for everyone. However it positively is an enabler, and I do the identical factor. I normally will provide you with once more. I am like good at some issues, not at others. I am fairly good on the artistic writing facet and considering via how one can, you realize, communicate, and how one can put collectively a narrative, however I virtually at all times discover one or 2 issues that I might have missed that make it stronger. So, it is not like. However I am not beginning with a clean web page both. Proper? I am not like beginning with like, simply do my job for me. No, I’ve a reasonably good concept the place, after I go, I am simply in search of enter on how one can make that tighter or like. For instance, final night time, after I was working one in every of these webinars they requested me, for you realize, takeaways and these various things, and a couple of of them I agreed on one in every of them like, no, that is all incorrect, however you realize it is prefer it’s nonetheless. Once I’m doing this at 10 or 11 o’clock at night time, I actually need it to be quick, and so it is useful in that manner. Let’s pivot somewhat bit. You guys talked about one thing else. You guys give me a lot fodder. That is a lot enjoyable for me, you guys talked concerning the tech stack. So, we as an company. And I’ll have talked about this on earlier podcasts. This yr, I informed Brandon and the remainder of my digital group that that is the yr that we’ll mature our tech stack as a result of we have been utilizing tech perpetually. You realize, folks exterior could be buyers that decision us periodically are like they have a look at us as a tech, enabled healthcare service supplier. And we’re. We’re not. We do create our personal proprietary issues. However we’re additionally driving the rails of expertise, proper? We’re not inventing WordPress. We’re utilizing different folks’s expertise and leveraging that. However the you realize, this yr, I made a decision with AI, issues have modified a lot. We have to return and have a look at all of the tech stack, as a result of there’s some issues we have been utilizing. For instance, our name monitoring platform for years, and there wasn’t sufficient change within the trade to warrant actually going trying very deep. They had been all fairly the identical. However at the moment, within the age of AI,

there’s huge variations within the functionality of varied instruments alongside the way in which. So, for us. It is a strategic crucial as an company to primary. Decide greatest in school for our purchasers, which we have invested a boatload of time in, after which quantity 2 to realize efficiencies as a result of we have now to make use of these throughout the board as a result of it was once when folks got here to us. We simply form of undertake no matter textual content that they’ve. And if you consider effectivity, that is horrible, as a result of we’re probably not mastering all these different techs, we need to come again with a robust place, saying, we have checked out all of them. We extremely suggest Use X for name monitoring. We extremely suggest use for

brokers to reply cellphone calls, what’s like alongside this matter and tech stack. Any further feedback you guys would have about, you realize issues that you simply suppose can be fascinating in HCIC  and are, is our company alone, or lots of people considering this option to replace their tech stack.

Mike Schneider

I imply, I feel a variety of lots of people are. I feel it is an at all times shifting ball. You realize what I imply, like on the subject of your tech stack. You possibly can’t be a healthcare marketer or any sort of marketer and never continuously be questioning. Do I nonetheless have the precise stack. And are there issues that could possibly be higher? And we’re at that time as we have talked about sort of like an inflection level the place AI is changing into a participant in most of the automated issues that we do. And so, I feel it is crucial that individuals ask these questions. A variety of our purchasers are asking these questions. A variety of companies are asking these questions, you realize. Can we nonetheless have the precise tech stack? If we do? Does the device that I am utilizing leverage AI to one of the best capabilities, or it would not need to be AI. It could possibly be. Are we integrating with databases in the absolute best manner, you realize, utilizing our CRM, and you understand how CRMs built-in with databases 5 years in the past is completely different than the way it works at the moment. So, are we utilizing a device that has probably the most up to date expertise or not? I feel you need to sort of regularly reevaluate that stack. And, clearly, you realize, cash is an infinite, and time is an infinite. So, you even have to select your battles, you realize. The place are my ache factors for this yr. After which for these ache factors? Do I’ve what I want to assist me

proceed to maneuver ahead. And is it, you realize? Are they on the sting, you realize? Or do I want to start out to take a look at one thing completely different?

Stewart Gandolf

Yeah, I agree. I might simply say that the to me it seems like Mike, that the toy field has been turned the wrong way up just like the variations between. So, I agree that you simply at all times need to have a look at your tech stack, and we at all times do and have. However the distinction was extra was smaller between the completely different platforms. So, a variety of occasions once more, going again to love you at all times need optimum. However is it economically value it by way of money and time and a focus.

However now, like, there’s an enormous range, no less than in my expertise, an enormous variation in high quality like our earlier customary name monitoring platform has AI in idea, but it surely pales in comparison with different ones. So sadly.

Kathy Divis

You realize.

Stewart Gandolf

Yeah, we’ll have a look at that as an alternative choice for the price range aware purchasers. However we’ll make investments extra for different purchasers. Go forward, Kathy.

Kathy Divis

I used to be simply going to say Mike and I watched or participated in a demo yesterday with a with a healthcare associated firm that that is doing entrance finish name monitoring a variety of agentic AI for healthcare. It is phenomenal what they’re doing. They usually have a variety of purchasers. It isn’t vaporware. And so, after I have a look at what that exact firm is doing versus others.

there is a night time and day distinction, and there is there could be actual worth in shifting somebody in that route, for my part. However then I feel the opposite factor that I feel that’s coming down the pike for healthcare and doubtless has been for some time. Is that this virtually mandate to consolidate your expertise? And so, there are a variety of organizations on the market which might be making an attempt to weed out a wide range of completely different tech platforms, in order that they’ve, you realize, one or 2 that they are supporting, not 22, that they are supporting.

Stewart Gandolf

Yeah.

Kathy Divis

And in order that’s at all times that combat between greatest in breed and you realize, single platform. And so, you realize, I feel that is one other, and that is one other battleground that is coming, you realize. Do I take the perfect at name monitoring? Or do I take one thing that is much less good?

However it’s already a part of one thing that the IT division is sustaining, paying for supporting that sort of factor. And I feel that is an actual battle that is going to be coming down the highway.

Stewart Gandolf

I informed her. That is the place.

Mike Schneider

I am sorry. I used to be simply going to say, as a result of I feel Kathy’s completely proper. And the and that is the place this concept of AI probably serving to you from a human. No matter FTE help standpoint is admittedly beneficial, as a result of I’ve bought a consumer proper now that has a stack of 20 completely different distributors that they make the most of for digital advertising, they usually’ve bought one and a half folks which might be answerable for advertising, and so they do not get probably the most out of all these instruments on a regular basis, as a result of they do not have the time or the vitality to do it. However with AI they do have the power to have the ability to go in and leverage a variety of instruments throughout completely different platforms and assist. AI helps them combine a few of that, and it additionally creates some differentiation, I imply. So, you get to some extent the place you say perhaps I do not want this one. Possibly we’re not utilizing that one. So, to Kathy’s level. I feel there’s additionally consolidation that occurs.

Stewart Gandolf

So, it is actually fascinating. I will transfer on into the following matter in a sec. However I bear in mind watching the information years in the past throughout one of many Iraq wars, they usually had been speaking concerning the tanks had a lot info the troopers could not use it. It was identical to flying at them in actual time. So, that they had to determine how one can curate that within the warmth of battle. And that is actually what we’re speaking about now. which is, you realize. How do you, curate? What issues? What’s noise and what issues? As a result of people are people, we do not have time to do the whole lot. It isn’t practical, like. Often there’s, you realize, 5 to 7 issues you want to repair which have monumental affect. And there is the whole lot else I do need to go. I need to pivot somewhat bit to one thing that you simply guys had talked about. That’s the bane of our existence as an company which is, you realize, reserving appointments like that has been the primary problem in doing this for a few years. Transfer on of like, we drive 1000’s of calls to someone, they usually cannot reply their cellphone, or it will get placed on maintain for 10 min, or you realize. Then lastly, and naturally. I used to get a giant kick out of this after I was talking. Dwell. What are the two issues sufferers actually need to have the ability to do on-line? And the solutions had been, talk with their physician and be capable to schedule their very own appointment. What are 2 issues? Medical doctors and hospitals steadfastly do not need to allow them to do talk with their medical doctors and schedule appointments on-line. And there is nonetheless a few of that. And so, issues are clearly higher. However you realize the, you realize. Moderately go down the rabbit gap of each potential expertise. The one factor that is actually thrilling to me is. And Kathy, that is most likely a Kathy query, particularly, you realize, with name facilities. That is a really human excessive labor. Tough enterprise, you realize, ebbs and flows Monday mornings at an pressing care. Chain is insane, you realize. So, and you realize, nighttime calls do not should be answered. How do you triage this? Oh, there’s authorized legal responsibility, too, if we give the incorrect reply, you realize it is lots with that. However the concept of AI bots having the ability to reply the calls professionally, accurately, having the ability to route the calls, and particularly new sufferers, to offer them an expertise that you realize, as all people else provides them a very good expertise. Why is it healthcare cannot like? I feel that may be a large alternative. So, for us this yr I discussed our tech stack. We’re actually drilling down on the decision monitoring platforms, after which we’re additionally drilling down on this explicit subject. You realize not each consumer needs to undertake this but, however to me it looks as if completely important. Are you seeing the identical sort of stage of curiosity, as a result of there’s most likely 30 firms I am acquainted with proper now that do. AI Bot answering for calls like, what do you suppose is the longer term? And the place are we now? What is the future?

Kathy Divis

I feel 100%. It is the longer term. I imply, I actually do. I imply the demo that I used to be simply telling you about earlier that Mike and I noticed yesterday was all about an agentic AI entrance finish for our name middle. And truthfully, you realize, they might most likely reply far more than half of the questions that most individuals needed. This explicit demo that we noticed built-in with epic. And so, as an actual time integration with the epic schedule, and so someone known as and stated, Hey, you realize I’ve bought an appointment on Tuesday. I must cancel. The agent was capable of stroll them via. You realize, altering the appointment that the digital agent was capable of stroll them via altering the appointment to an obtainable slot just a few days later. That is positively the longer term. It is, you realize, could take some time for some folks to get there, but it surely’s the way in which it is going. I’ve zero doubt about that.

Stewart Gandolf

So, there’s additionally I do not know in case you guys are acquainted with this but however like within the final couple of weeks of sophistication motion lawsuit towards a giant dental service group. DSO, about using AI saying like, properly, the you realize, this name could also be recorded wasn’t sufficient that you simply’re utilizing my information in different methods. So, it will be fascinating to see if that slows the trade down, as a result of

that is a scared. That is a, you realize, form of shiver alongside the.

Kathy Divis

Properly on this this explicit one, I imply, it’s totally actual life sounding, you realize. You would be laborious pressed to not know that it wasn’t a reside particular person. However it did reply with, Hello, I am you realize I am you realize, the such and such digital agent right here to assist, you, you realize. So, I imply it was upfront about it. It is a digital agent.

Stewart Gandolf

I feel that is a giant step ahead for certain. I might be actually, simply ethically. It is a good suggestion to announce that.

Kathy Divis

Yeah.

Stewart Gandolf

Like, legally, so.

Kathy Divis

Yeah, no. However you do nonetheless have this. You may have the identical information points that you’ve got with any sort of assortment system. Whether or not it is AI pushed or not, I imply, it might be extra built-in clearly. However brokers have an terrible lot of entry to info, too, that may be parceled into different databases alongside the way in which.

Mike Schneider

It is a little little bit of tangential info, but it surely’s some, you realize, in keeping with what we’re speaking about. One of many issues we do at Graystone is we do a little analysis. So, we have now a analysis device that is known as G web site. It goes on a hospital or healthcare system web site and collects information concerning the consumer’s expertise. After which how that had an affect on their notion of that group’s model. So, one of many biggest dissatisfiers. It will not be any shock to you shouldn’t be having the ability to speak to the physician and never having the ability to make an appointment. However you’ve hospital and healthcare system web sites or apps that say, make an appointment. Now it is like proper there on the homepage. And so, you realize, as a affected person. You may have an expectation. Proper, you go, and also you have a look at the web page, and it says, Make an appointment now, and I’ve bought a toddler, and I do know my baby has strep throat, and I simply want some penicillin. So, you realize, I am going to the web site and you discover out, oh, however we do not make appointments for pediatrics, or we do not make appointments on Saturdays, Sundays, and Mondays, or the following appointment you could get is 4 weeks from now. And so

what we’re doing is in inadvertently typically creating this large dissatisfier by virtually, I might say, you realize, sort of like false promoting, probably not. However you may’t. Yeah bait and switching anytime. So, you’ve got bought to have the ability to discover a option to have the precise message with the precise phrases about what you are able to do by way of making an appointment. And to Kathy’s level, I feel that we are able to facilitate that higher with instruments just like the one which she’s speaking about the place, you realize, we are able to make appointments in a extra environment friendly manner, or reply questions which might be very easy to reply versus creating, you realize sort of a clog or a unsatisfying reply on the finish, that you simply did not get what you wanted otherwise you did not get that appointment that you simply needed.

Kathy Divis

What’s good about that’s, then you should use your human brokers for the troublesome calls and for the troublesome duties.

Stewart Gandolf

That is proper.

Kathy Divis

Issues that want human, extra human contact, and in order that frees up that useful resource to do these sorts of issues.

Stewart Gandolf

So, I need to pivot once more only for the sake of time. Right here. However one, I bear in mind, I did a podcast with, I feel it was Jim Marlino or Paul Mattson, someone from Cleveland Clinic, I overlook which one we talked to that exact day, but it surely was about Cleveland Clinic on the time made a pivot to insisting on, you realize, appointments being made inside 48h, and that is a management crucial that drives all of the tech stack, proper? So, the I do not know the place they’re at the moment with that. However that is you realize, you need to have the management help as a result of the tech stuff would not remedy it. It’s important to have the desire to make these items higher, then the tech could be enabled and actually make a distinction. The and a subject that is burning for us as an company is the decline of conventional search engine optimization. And that is most likely an important matter. I have been saving it towards the tip for the A college students to hear during at the moment. However the, you realize, like in March, we are able to present to the day. We now have information that exhibits to the day when AI overviews, Google modified the algorithm and AI overviews grew to become the dominant, way more dominant. And in healthcare, about 35% of site visitors evaporated in a single day from natural. And so that may be a monumental cataclysmic change. There are firms on the market like HubSpot, which is not a healthcare supplier. However that they had only a machine for search engine optimization for any digital advertising matter you need. They misplaced, like, I forgot the numbers. However like 80 or 90% of their site visitors lately during the last yr or so. So, that is actually altering issues. So, that is one thing we speak about lots by way of and I will save our personal feedback for future podcasts and webinars. However I might love to listen to what you guys are listening to about and anticipate to listen to on the convention about, you realize, how do you pivot on this new AI overview ChatGPT section, each organically and with paid search

and different types of digital.

Kathy Divis

Yeah, you realize, it is fascinating, as a result of I’ve heard the whole lot from search engine optimization is useless to. It isn’t useless. It is simply reincarnating otherwise. However and I only in the near past learn, I want I bear in mind the place it was. However that about 2 thirds of all Google searches now finish in 0 click on throughs.

Stewart Gandolf

Yep, it is.

Kathy Divis

In order that’s large.

Stewart Gandolf

Yeah.

Kathy Divis

I imply, and I see it myself. Personally, you realize, I learn the overview, and I am going. Oh, okay, good however so I do suppose it is a large deal. I feel I feel healthcare clearly has to determine how one can develop into a part of that trusted AI overview and the way you are able to do that. And I do suppose that individuals who click on via to a few of the different choices are most likely extra certified. As a result of if I’ve learn the overview and I am nonetheless looking out. I am going deeper. That is most likely a very good factor. However yeah, it is a cataclysmic change.

Stewart Gandolf

Mike any feedback on that.

Mike Schneider

Properly, I used to be simply going to say it’s a cataclysmic change. It is a, however we have now to consider the place the ball is. And you realize I give it some thought. It is the funnel. The highest of the funnel is those that have questions and are available to your web site. They usually’re in search of info. After which they undergo our web site, or they undergo the solutions to the questions that they should get to in the end decide and convert. And so, whether or not that is making an appointment or paying a invoice, or making use of for a job or no matter. And that is one thing that an AI abstract in Google cannot do for you. It can’t make an appointment for you. It can’t apply for a job, that sort of factor. So, what we’re speaking about is, how can we create content material that also drives folks to our web site to have them do the factor that we would like them to do this in the end exhibits that our advertising methods are efficient and that we’re demonstrating Roi. And so, it is again to that factor about what we, I feel stated as we sort of began this matter. Whereas I do suppose that you simply’re having these AI summaries and 0 click on search outcomes that have an effect on us. On the similar time, we have now to start. And we’re seeing organizations which have begun to be extra artistic about how one can have an effect on these AI solutions and create the precise content material that also exhibits up within the seek for the individuals who did not get their reply at that AI stage. And that is the place we are able to have an effect on the highest of the funnel. So, I feel we have now to consider what’s it we’re making an attempt to do? How can we nonetheless do this on this atmosphere that we’re in. After which how can we nonetheless get them to the underside of the funnel, the place they’re changing and doing the factor that we would like them to do with our group. And that is a few of what is going on to be talked about at HCIC . I am nonetheless studying it myself, but it surely’s positively having an affect on our trade.

Stewart Gandolf

That is for certain. And it is humorous from our standpoint. That is what we reside in. That is the world we’re we’re at our company are desirous about hourly, actually, every day, and you realize a few of the hints that what we’re seeing broadly is properly, the one factor you need to do now’s simply be in all places, and you need to really be a thought chief. That is the most important factor. I feel that in a manner, this performs into the strengths of a few of our purchasers. As a result of, you realize, like I, I get, you realize, I have been doing my podcast for a very long time. And you realize I get invited as a visitor periodically and a variety of occasions folks ask me like, Properly, Stewart, as an company proprietor, how do you develop into a thought chief. It is like, properly, 1st of all, know your stuff like in our world at the moment. Everyone needs to be, you realize, and identical to I am a thought chief. I simply name myself a thought chief like you need to really put within the homework. And I feel you realize, when you’ve revered establishments no less than. Or you realize, medical doctors, you may, you realize, soar additional to the entrance of the road by leveraging that thought management.

Kathy Divis

I imply that.

Stewart Gandolf

And that is actually, actually, it was vital. Earlier than you guys, I’ve a pie chart. I confirmed a few of my shows that exhibits like, okay, expertise and content material had been vital. And so was popularity. However now that thought, management and model are actually rocketing ahead by way of being vital, and the way do you handle that? And the way do you make up, for, for instance, with paid search, the losses you are simply going to lose, however deal with the underside of the funnel, after which going again to what you guys each stated, you realize. So, the excessive funnel stuff, you realize a lot of my searches. Now, like. I’ve Perplexity, a premium Perplexity that I bought without cost for being a LinkedIn, no matter I’m. However the, no less than now it is free. It’s going to price me cash, I am certain quickly I exploit the perplexity app for nearly the whole lot prefer it’s on my cellphone proper subsequent to Google. And I exploit perplexity much more as a result of most of my questions aren’t shopping for intent like they could possibly be something, you realize, like what actually occurred with blah blah. And it is like, you realize, or it is a this is 1 of my favorites currently is as a result of I hate listening to love. I haven’t got time. I rephrase that. I haven’t got time to hear to each podcast I need to. I might prefer to want I may hear as a result of I really like listening to them. However I can take the abstract of the Transcript and ask AI to inform me what are the important thing factors in seconds, like these sort of issues are simply incredible. Couple of issues earlier than.

Kathy Divis

That’s superb, is not it? Simply to take a take a protracted doc and ask someone ask AI to simply summarize it.

Stewart Gandolf

Yeah, that is identical to in our world. That is actually nice a few issues earlier than I allow you to guys go simply you realize a minute on the rising significance of personalization and advertising and healthcare. As a result of, you guys, that is 1 of the stuff you guys are saying otherwise you’re seeing as properly at your convention arising.

Kathy Divis

Yeah, I imply, I feel it is sort of self-explanatory in some ways, however I feel the deeper we get into the whole lot and the way in which the the world is shifting in the way in which the Web and work together and digital is shifting. Healthcare has to proceed to develop into personalised. You realize, I am at an age the place I do not want. You realize details about birthing infants, you realize. I do not want sure issues in my life any longer, sadly, you realize. So, you realize. Ship me content material. That is particular to me. Ship me info that is useful after which assist me do issues shortly that you realize schedule an appointment. Get my mammogram. Try this, get my check outcomes. These are the issues which might be, I feel, are extremely vital, and the extra that we are able to personalize

generic content material that comes out in addition to how. How do I work with my healthcare supplier to get the issues I want? I feel that is bought to be a excessive level for entrepreneurs and operations and healthcare.

Stewart Gandolf

Mike. One other touch upon that.

Mike Schneider

Properly, I used to be simply going to say Kathy’s proper. There. There are, I feel, about it the identical manner she’s sort of speaking about. There’s sort of 2 methods to take a look at it. There’s authenticated personalization, which is, you realize, contained in the firewall. I do know that you simply’re Stewart Gandolf, and I do know that you simply’re needing this, comply with up appointment. And so, there’s that have. An expertise we are able to management. After which there’s the extremely focused personalization which is that I do not precisely know who you might be, however I can pinpoint that you’re in this type of demographic class by the solutions that you simply’re giving me to my questions. And I. And it is extra focused content material to you, which has, you realize, greater stage conversion fee. And each of these areas are seeing a variety of development within the final couple of years. So, there’s once more at HCIC . We’ll have people which might be speaking about each of these sorts of issues.

Stewart Gandolf

And I feel you realize, it is simply as we a pair different feedback, and I might love to listen to

last ideas from you guys. However the, you realize. In order that’s going to steer lots of people. Wait, what about HIPAA? That is one other matter. You guys are going to be speaking about digital monitoring applied sciences. These are essential issues that aren’t new matters. It was just like the speak of the city. What a few years in the past! 2023, particularly 2022, 2024. However that, you realize, I feel once more, it is like, ultimately, individuals are going to determine how one can navigate stuff, though we have now a significant well being system that will not put any pixel. Even with the instruments like recent paint. They will not do any monitoring, they simply will not. They’re like they had been a part of a lawsuit. They’re simply not doing it.

Kathy Divis

So, it is like, that is a factor proper? Simply it is a factor. So, Torres.

Stewart Gandolf

It is yeah. It is a new actuality. However I might love to listen to some other scorching matters or something extra about your convention. Get folks excited from you guys, you realize I will be there to see you guys and nice speak to you for all 3 min whereas I can. Between the opposite 100 folks you need to speak to.

Kathy Divis

Properly, the Healthcare Interactive Convention HCIC  goes to be in November, November ninth via the twelfth Finally, in Las Vegas, at Caesar’s Palace. We’re actually excited. We’ll begin on Sunday night time with a welcome get together and awards program, after which go Monday, Tuesday, and Wednesday and we have oh, 60 plus concurrent periods. 3 or 4. We now have 3 keynotes, 3 foremost stage panel discussions and 10 actually deep dive grasp lessons. So we’re we have a ton of content material to push out over that quick, restricted time frame.

Stewart Gandolf

Proper, Mike.    

Mike Schneider

And the web site for that’s HCIC.web. So, if anyone is listening to us they usually’re keen on studying extra about it, the web site has all the data that has the agenda, how to enroll and how one can get there, and how one can make a reservation and all that sort of stuff. So HCIC.web is the place to go.

Stewart Gandolf

Nice. And in case you resolve to go and you are a listener, be sure that to achieve out to me on LinkedIn, and I will attempt to say, Hello! We get a couple of minutes collectively between periods. It is a.

Kathy Divis

And you will see Mike and I strolling across the or flying across the convention the complete time. Cease us! Say, Hello! To us, too!

Stewart Gandolf

Kathy, you do look somewhat frantic typically.

Mike Schneider

Like, the place’s that espresso? And why do not we have now one other espresso urn.

Stewart Gandolf

Yeah, I imply in probably the most loving manner attainable. However it’s lots, child, I inform you.

Kathy Divis

It’s. It is lots to handle. However we have now a very good group behind us, so we’re extremely fortunate.

Stewart Gandolf

Yeah. Vegas is a good venue, too, like we’ve not been doing it since Covid. We used to do seminars a number of occasions in Vegas, and it is simply such an ideal venue to do.

Clearly.

Kathy Divis

No, it is high-quality.

Stewart Gandolf

Or seminars, and I feel additionally the networking a part of I do not know in case you guys have any feedback as we’re wrapping up right here, however the networking half is, and I might say truthfully that I ought to have taken higher benefit of that earlier in my profession. I used to be so busy constructing our company. I imply, I community. However there’s a lot such wealthy relationships.

Kathy Divis

You realize it is.

Stewart Gandolf

That is the time it is like. Each time you go to those issues it is higher, you realize folks. Any feedback on that a part of it.

Kathy Divis

You realize, it is so fascinating. Right now I bought an e-mail from a buddy of mine, a colleague of mine who it got here again, had simply got here again and seen this text about conferences needs to be including hallway tracks that we have to have on hallway monitor, as a result of a few of the greatest conversations, a few of the greatest schooling, a few of the greatest enjoyable that you’ve got is while you run into folks within the hallway between periods and between occasions, and you’ve got a dialog, and if there is a and I feel it is, it is so true, as a result of it is these you realize, unsolicited sort of spontaneous

conversations that you’ve got with someone that you realize says, Hey, I find out about that, and even within the exhibit corridor. You are standing subsequent to someone, and also you’re speaking to a vendor or an exhibitor, and someone says, Hey, it’s best to take into consideration this, too, you realize, that is coming by. However these corridor, that hallway monitor, you realize, as a result of we have 7 tracks of schooling, the whole lot from branding and social media to client engagement and instruments and expertise. However we do not have a hallway monitor of what are you going to study while you’re simply chatting with folks.

Stewart Gandolf

I really like that. That is an progressive concept. I can.  

Kathy Divis

I want there was a option to make it. Ha! You realize, make it.

Mike Schneider

Auto.

Kathy Divis

And we.

Stewart Gandolf

I will assist let me volunteer. It is humorous.

Kathy Divis

Determine how one can do a hallway monitor. We’re placing inexperienced this yr, so perhaps that may be the beginning of our hallway monitor.

Stewart Gandolf

The final time I used to be at your convention final yr, like you realize, in the course of the assembly, you realize, I might be speaking to somebody like, you realize, our mutual buddy, Rob Klein, or after which a non-public fairness Man, who owns a few companies. We work with walks by, after which someone else walks by, after which, oh, have you ever met this particular person? And I might say, in case you’re, you realize, newer in your profession, and you have not actually finished these items. I do know it is somewhat daunting. While you’re simply getting began out to get to know folks, as a result of it is like I really feel sort of lonely, particularly in case you’re there by your self, I might say, begin speaking to exhibitors. For one factor, they know a variety of them know all people, they usually can scale back you, and you can begin studying and begin speaking, following the audio system. You realize there’s lots that you are able to do with that. So, it takes time, but it surely’s actually much more enjoyable when you realize someone while you go to a convention.

Kathy Divis

Yeah. And in case you’re an introvert, it is powerful. I do know that, you realize, for some, however you realize we’re large believers that the exhibit corridor is so vital as a result of the exhibitors are so educated about their area of interest and their a part of the world. I imply, have a look at your self, begin. You realize what you realize concerning the company and search engine optimization and people sorts of issues. You may have a wealth of information that somebody in a smaller hospital or a smaller system would not have. So, you realize, do not go in there considering, oh, they’re solely going to attempt to promote me, or they will, you realize. They’ll scoop me up, and you realize that sort of factor. However going there with a studying, thoughts, you realize, and you’ll study a lot from distributors and exhibitors, in case you give them the chance to share their experience.

Stewart Gandolf

Nice superior. With that. I will shut. Thanks. Guys

Kathy Divis

Cheers.

Stewart Gandolf

Good speaking to you. Thanks for placing on an amazing convention and thanks.

We’ll refer extra enterprise to you and hope to work with you in 3 years.

Kathy Divis

Hope we get to see a bunch of latest faces there this yr.

Stewart Gandolf

Whole lot.

Kathy Divis

Thanks, Stewart.

Mike Schneider

Yeah. Thanks. Stewart.