The Raleigh Home, a valued shopper and advertising accomplice, had a transparent imaginative and prescient: elevate their web site’s person expertise and undertaking a picture of luxurious and exclusivity. This, they believed, would resonate with their target market and increase engagement.
Whereas an entire web site redesign was on the desk, we knew we might obtain some “fast wins” first. Our focus? The homepage.
By refreshing its visible enchantment, we aimed to enhance person expertise and convert extra natural site visitors into inquiries.
The outcomes? They surpassed all expectations. Since launching the revamped homepage, they skilled:
- +206% Natural Conversion Fee YoY
- +59% Natural Conversions YoY
- +8% Natural Visitors YoY
- -5% Natural Bounce Fee YoY
Is It Time to Refresh Your Homepage?
Keep in mind, your house web page is your web site’s “entrance door,” and strategic optimizations can shortly leverage your present site visitors to yield large outcomes.
The next are among the purple flags that may sign it’s time to place some thought and assets into reimagining your homepage.
12 Indicators You Want a Homepage Refresh
Sound the alarm if most (or all!) of those indicators seem after just a few years of your final refresh:
- Excessive bounce charge: If guests depart your homepage instantly, it’s a purple flag that your visuals and content material are failing to seize their consideration or information them successfully.
- Low time on web page: Brief visits point out a mismatch between customer expectations and what your homepage delivers, suggesting a necessity for improved content material and structure.
- Lower in click-through charge: Fewer clicks in your calls to motion (CTAs) recommend they’re not clear, partaking, or related, highlighting the necessity for a extra compelling CTA technique.
- Lower in leads: A drop in leads suggests your content material, website positioning technique, and CTAs want an overhaul to higher seize and convert shopper curiosity.
- Drop in web site site visitors: A noticeable decline in guests indicators your homepage now not attracts or retains curiosity, possible resulting from stale content material or poor website positioning efficiency.
- Drop in model mentions: This means your homepage content material, or visuals now not resonate together with your target market and want a refresh.
- Outdated data: Stale or outdated healthcare data erodes belief and negatively impacts homepage efficiency. Do you could have a brand new service? New location? New employees? The homepage must be up to date with this data.
- Outdated model messaging: Outdated, inconsistent, or misaligned model messaging confuses shoppers and weakens your healthcare model. Reevaluate to align messaging and model values.
- Outdated visible identification: Dated or unprofessional model identification makes your web site look uncared for, driving away potential leads.
- Outdated content material (movies and pictures): Utilizing outdated content material, movies, or photographs could make your homepage really feel irrelevant, outdated, and unappealing.
- Underperforming website positioning: In case you’re not making common strategic website positioning changes to your homepage, you’re possible dropping visibility and relevance in search engine outcomes pages (SERPs).
- Poor cellular responsiveness: In case your homepage isn’t optimized for cellular units, you’re most likely dropping a good portion of your viewers.
Take Your Homepage from Mediocre to Magnificent
Our work with The Raleigh Home is a testomony to the facility of strategic, well-timed modifications.
By strategically refreshing their homepage, we strengthened their picture of luxurious and exclusivity, boosting engagement, admissions, and conversions.
This success story underscores the transformative potential of enhancing this important webpage and its profound (and near-immediate) affect on natural website positioning engagement.
