Stewart Gandolf (Healthcare Success)

Howdy everybody, welcome to our podcast at the moment.

I am interviewing Tony Gnau, and Tony reached out to us truly We have been following one another on LinkedIn and on social media and Tony reached out in some unspecified time in the future and advised Hey, I’ve greatest stuff to speak about and I stated cool.

Let’s discuss So welcome Tony. I can introduce your self actual fast Certain, my title is Tony now.

Tony Gnau (T60 Productions)

Certain, my title is Tony now. I’m the founder and chief storytelling officer at T60 Well being We’re the well being care video specialists And I additionally am knowledgeable speaker I communicate at advertising conferences and you understand company occasions and conferences everywhere in the nation All centered round easy methods to do video higher for your corporation We’re in healthcare We deal with healthcare a giant a part of our enterprise is You realize serving to personal follow house owners

a fireplace and retain their sufferers. We assist massive well being methods with all types of video associated points. so I do know you want video, so I assumed we must always get on and discuss some video.

Stewart Gandolf (Healthcare Success)

Let’s chat, let’s have a enjoyable discuss. So I like this subject and I have been doing video for a very long time and again within the early days once we based the corporate, I received to direct loads, which is enjoyable, proper?

Going out on web site, they will nonetheless do as soon as on, but it surely’s arduous for me to get away. produce other individuals doing that.

However video is a blast. I discovered easy methods to edit and shoot early on. And I am not, you as knowledgeable, however that information actually helped me be a greater director, proper?

To have the ability to truly try this stuff. Significantly the modifying is definitely enjoyable. actually like modifying. However at any fee, not doing these issues that rather more, that a lot anymore, I am too busy working the corporate, but it surely’s enjoyable to have you ever.

So let’s simply begin off by, you understand, why is video so vital typically and in healthcare significantly?

Tony Gnau (T60 Productions)

Effectively, I imply… And, you understand, in case you’re in healthcare and also you’re doing any sort of digital advertising video is simply the perfect sort of content material you may create.

I imply, initially, healthcare could be very visible. You realize, so it isn’t like, you understand, we’re having to do a video on an accounting agency or one thing the place it is like, gosh, what is the video going to be?

I imply, healthcare could be very visible, in order that’s a superb factor. However actually, I imply, in case you’re doing digital advertising in any means, it is principally similar to throwing rocket gasoline on no matter you are doing.

I imply, know, in case you’re into social media, you understand, social posts that embody video, you’re going to get twice as a lot engagement as the rest you may placed on there.

In the event you’re including it to your web sites, web sites with video or like 66% extra more likely to convert than a web site with out video.

And I imply, in case you’re doing any type of e mail campaigns, together with video and your e mail campaigns is wonderful. I imply, you understand, we see enhance and click on by way of charges as much as 300%. Whenever you let individuals know that video is on this e mail. So it is like I stated, it is similar to throwing rocket gasoline on no matter you are doing.

Stewart Gandolf (Healthcare Success)

That is superior. That is a very good reminder to it. It is humorous. have been speaking on a latest podcast with Brian Massey, who’s the conversion scientist.

he talked concerning the video is vital, however that title card is absolutely vital in the case of getting it by way of.

So however you need to have one thing there. You may’t simply hope no one clicks by way of the video. That is must be in there.

So, know, like we, you understand, as a Healthcare Success works loads with, you understand, multi-location suppliers, hospitals, methods and different kinds of firms.

And I do know you have been working with these in addition to, you understand, some personal follow docs. broadly talking, you understand, what are the most important errors you see well being care firms make in the case of video?

Tony Gnau (T60 Productions)

I believe it is only a lack of a plan, lack of a method. I imply, like they could embody video as a part of their better technique, like we need to do video and that is a part of the technique. However there is not any like actual definition or plan to doing that video as a result of each video wants its personal technique for fulfillment.

And so I believe, you understand, individuals take just a bit little bit of time on the very starting of the video venture to place collectively a primary sort of technique for a way this video goes to assist us and what our purpose is and, you understand, all that type of stuff.

I imply, it is so more likely that that video goes to have the ability to assist their advertising total.

Stewart Gandolf (Healthcare Success)

You realize, it is so humorous so classically in healthcare that so usually the tactic results in the technique. There isn’t any that we’ll do video.

Okay, let’s go do video. Like, yeah okay? Like, how are you going to make use of it? How are going to leverage it?

You talked about a few of my favourite issues. We love video for paid social promoting specifically. We love video for the web site.

E mail one thing that, you understand, we do and we must always most likely do extra of. However I believe the technique is absolutely essential and I will simply throw in my very own two cents right here and you may develop upon this later However one of many greatest issues for us and work with shoppers on video, you understand plenty of occasions particularly we’re doing a stay shoot We’re making each ounce of effort.

can try this. So like plenty of occasions once we do shoots We’ll are you aware get the footage we’d like for a industrial.

We’ll do You realize affected person interviews physician interviews B-roll testimonials, they usually’re additionally considering how we’re gonna use this like you understand On YouTube on Fb how lengthy what ought to it’s what snippets are we searching for?

I am assuming you see plenty of that too. It is prefer to attempt to maximize that stay shoot as a lot as you may.

Tony Gnau (T60 Productions)

Oh, yeah, completely I imply, you understand, we inform our prospects on a regular basis you’ve us there for the day So let’s make the most of us in that second the perfect we will you understand Let’s get you essentially the most you may out of that day for that shoot or nevertheless lengthy the shoot finally ends up being—two or three days, no matter it is likely to be. So I all the time say, what video tasks do you’ve on the horizon?

What are some issues that you’ve got been wanting to try this perhaps you have not gotten to but? As a result of the shoot will most likely take us this lengthy.

We have some extra time that we will play with right here and get you some extra belongings. let’s be strategic about occupied with this and the way we will maximize the video shoot.

Stewart Gandolf (Healthcare Success)

That pre-shoot planning and manufacturing course of is so vital to assume by way of what precisely you are making an attempt to stroll away with.

And somewhat stuff like that we have seen plenty of occasions, if I am searching for nonetheless, I will get a separate photographer there as a result of I simply discover we by no means give it some thought once we’re If we’re there capturing, it is like…

Tony Gnau (T60 Productions)

And plenty of occasions prospects will ask us, are you able to shoot some stills? And the reply is sure, however we’re there targeted on the video.

Like, I like listening to you say that you’re going to rent a separate photographer as a result of that could be a significantly better…

Stewart Gandolf (Healthcare Success)

It simply doesn’t work! We’ll get all over the shoot and go, wait, we forgot as a result of we’re targeted on video. We’re there for video.

get video. It is actually time flies, setups are arduous, there’s noise, there’s totally different stuff that you simply had anticipated, the vegetation are all dusty, no matter.

By the best way, sorry, I simply received to let you know in healthcare amenities, please God, not one other beige room with mud.

Tony Gnau (T60 Productions)

Effectively, it is as a result of there are such a lot of nice locations the place you are able to do video shoots, however I perceive plenty of occasions while you get into the hospital, it is like, they’re there taking good care of individuals. It is like, they won’t have an examination room out there so that you can use for a video shoot or no matter, however man, in case you can, it is an important place to shoot, you understand, hospitals have all types of attention-grabbing wanting rooms.

Stewart Gandolf (Healthcare Success)

Planning is all the pieces. So let’s speak about, we sort of already began on this dialogue, however what different kinds of movies? We talked about a few of them, however no. What are a few of your favourite classes of movies to consider?

Tony Gnau (T60 Productions)

Certain. I imply, we all the time consider simply by way of the client journey, similar to plenty of entrepreneurs do. So we’re occupied with what are various kinds of movies that we will do for consciousness? What can we do for an curiosity or center of a funnel stage?

And what can we do for conversion? I imply, proper now, type of the three that I consider for these totally different areas. I imply, proper now, the vertical movies are completely going loopy. I imply, all people needs them. All people’s watching them. And, you understand, these are nice for the highest of the funnel.

You realize, whether or not it is answering FAQs or simply, you understand, no matter you are able to do to only present worth to individuals and make them conscious that you simply’re on the market.

It is, it is, they’re actually implausible movies to do. After which in the midst of the funnel, we actually are a giant fan of any type of services or products movies that you are able to do it there, no matter you are making an attempt to promote, no matter you are making an attempt to supply the world in a roundabout way, doing movies on these issues are nice for the center of the funnel after which for the conversion, I simply do not know if there’s something any higher than a testimonial, and I imply actually, these are those that I most likely get most enthusiastic about, as a result of they have an inclination to inform an actual private story in a roundabout way, and people are essentially the most enjoyable for us is the place, you understand, we actually get to let our storytelling abilitiescome ahead. And you understand that is the enjoyable half.

Stewart Gandolf (Healthcare Success)
You realize, it is actually humorous. I imply, we do that for a dwelling, and there is a few belongings you’ve already jogged my memory of that we all know higher. We simply have not finished currently. So that you talked about e mail later, earlier, like, yeah, we’ve not finished e mail movies as usually as we must always. After which the opposite factor was, I simply had a podcast. Interview with a former shopper, and he did essentially the most implausible testimonial, utterly unsolicited, sudden. And so I put the phrases on our web site. However I’ve received the video.

Tony Gnau (T60 Productions)
Sure.

Stewart Gandolf (Healthcare Success)
I hope he is already given me permission to make use of it in every single place, and I simply have not thought to make use of the video. Duh. Oh, properly, so I make errors, too. What can I let you know so? You realize healthcare entrepreneurs have already got a full plate. I certain know I do. You realize, like how detailed is the technique need to be like while you’re occupied with these items

Tony Gnau (T60 Productions)
Effectively, I imply, 1st of all, any technique is healthier than no technique. So if you understand, all you may handle is, you understand, a paragraph of that is what we’re making an attempt to do. I often inform individuals, you understand, once they’re beginning a video venture. Actually, all they need to do is reply 5 questions, you understand. Begin with, who’s our viewers? You then transfer on to what’s our purpose? How are we going to measure success? What’s our story? And the way are we going to advertise the video? And in case you can reply these 5 questions, that is a starter video technique proper there. And I imply, you are definitely welcome to develop on that in any means you need. But when all you do is reply these 5 questions you are already like forward of the sport. That’s greater than what most individuals do once they begin the video manufacturing course of. In order that’s an important begin.

Stewart Gandolf (Healthcare Success)

I like that. We’ll make certain to place that within the notes too. As a result of that’s definitely vital.

once more, like I stated, I am unable to stress the significance of pre-planning when our company does video shoots for any type.

It is like to actually assume by way of all these particulars. And never similar to, you understand, can we shoot and we’ll shoot within the park?

Do we have to allow. That is perhaps little bit extra superior. However anyone want to consider like, what’s it we’ll do?

Begin there. Like, what try to try this with? let’s make certain now we have that.

Tony Gnau (T60 Productions)

You realize, I believe the humorous factor is that so many like video tasks get began with like anyone elevating their hand in a gathering and saying, let’s do a video.

And like, all people simply will get all enthusiastic about it. And perhaps anyone has like a very good artistic concept for a video, however a artistic concept shouldn’t be a method, you understand, we’d like the technique first, then transfer on to the artistic concept.

Stewart Gandolf (Healthcare Success)

That makes all of the sense. So the, um, the rest on the technique aspect that folks ought to concentrate on, like we talked about the 5 methods, however past that, let me change the subject somewhat bit, the, um, the skilled video manufacturing, like the fee is all the time a difficulty, proper?

And oh my gosh, there’s all the time anyone cheaper, it doesn’t matter what you do, proper? Free, free, They’re going to pay me to do your video. Okay. like what, what are the prices? ought to individuals, and I might love to listen to some ranges and a few totally different choices for individuals.

Tony Gnau (T60 Productions)

I imply, it actually runs the gambit. I imply, you could possibly definitely, you understand, discover video manufacturing for, you understand, $1,000, $3,000, you understand, the factor that I’ll say, after which it will, you understand, go all the best way as much as $50,000 if you’d like.

I imply, you understand, it is, it actually goes up loads than that, however, however the factor is, is that, you understand, it is attention-grabbing and, and like, so far as like the place we fall in, I believe we’re very like center of the street in the case of price.

And what I inform individuals on a regular basis is in the case of video, you actually do sort of get what you pay for, you understand, it is, you could find you, such as you simply stated, you may all the time discover anyone that’ll do it for much less.

You may all the time discover that. However you actually do sort of get what you pay for. So it is like, in case you pay $3,000 for a video, is, you understand, a seven or $8,000 video going to be that significantly better than a $3,000 video?

Yeah, it’ll. It actually will. And you understand, as you begin going up the ladder there, there’s so many alternative issues that issue into it, the scale of a crew, the tools that is getting used, and the larger that finances is, the extra that is you get.

And all of that interprets sometimes. To a greater video.

Stewart Gandolf (Healthcare Success)

Yeah, for certain. And you understand once we get into, you understand, relying on the establishment, it may be means into six figures, proper?

For not relying on the venture. So, however most of our shoppers are searching for one thing, you understand, extra within the Lesser costly vary than six figures, and you are able to do loads, you understand, it simply depends upon the state of affairs, what you want for tools and, you understand, like, so usually, you understand, I can do a shoot with a superb shooter.

You realize, with anyone in our crew direct factor and perhaps anyone doing a PA and sound and lighting the entire thing and like, you understand, sort of a gorilla crew.

After which, in any other case, typically it is extra sophisticated since they’re doing a number of shoots on the similar time, know, all that simply elements into the fee, however these are issues that you may type by way of.

It does take some cash, although, and typically, not less than our company time, you understand, we’ll do stay shoots, we will do, you understand, like typically we’ll complement stay shoot footage with, you understand, inventory footage.

We complement with like they usually do do the gorilla stuff internally along with your iPhone nice You realize, that may very well be your natural social, however we’re gonna do that over right here We have to get that shot professionally.

So it’s once more having the correct technique and investing the place it is smart and doing it Proper as a result of it’s a distinction on the planet for certain And so like, you understand, I discussed concerning the DIY stuff.

What’s you understand, like assist me type that by way of like what’s it okay? DIY and what’s ought to I rent professionals and the way do I persuade my boss and all these sorts of issues?

Tony Gnau (T60 Productions)

Yeah, completely. I imply, you understand, by way of what to DIY and what to not DIY I imply these prime of the funnel movies these consciousness movies these vertical movies and issues I haven’t got any downside with individuals doing DIY movies for these I imply, I believe these are nice, you understand, as a result of they’re quick.

They do not require plenty of You realize post-production work you may you be fairly lean and imply with these and And I believe it’s very nice to do these your self typically. The place I say try to be occupied with hiring a video manufacturing firm is for the movies which can be a bit extra excessive leverage, you understand, any video that is going to probably aid you convert anyone right into a buyer or affected person.

Like these are the movies that you simply need to spend somewhat extra on to get some skilled assistance on as a result of these are those that going to place individuals excessive and switch them into prospects or sufferers.

So it is just like the DIY, those which can be simply making individuals conscious of you. And as you get nearer to that conversion, that is once we begin need to begin spending on a video manufacturing firm.

Stewart Gandolf (Healthcare Success)

That absolutely is smart. You realize, I will perhaps develop upon that. So some issues simply occur straight away, spur the second you could make the most of it, know, proper?

So it is like, it will be gone without end. You realize, you did not plan on a shoot, you are at a well being air, anyone stated one thing wonderful about you-get it.

They’re there. There isn’t any man. Um, excuse me. One other factor that, you understand, like, one of many issues. We speak about loads, Tony, as artwork with our company.

You realize, there is a massive, massive distinction between paid social and natural social. So natural social is enjoyable. All people likes it.

know, we have, we’re posting each different day. We’re doing a well being honest, we’re in an occasion, you understand, anyone introduced their puppies in to offer away, to spend time with the opposite sufferers.

That is all nice. That is not going to make you any cash. So natural is nice and we expect you need to do it.

And it is also actually good. What does natural do? It helps you, you understand, sort of construct a type of natural model really feel, positively appeals to potential staff contemplating tradition, you understand, it is a really feel good factor.

Nevertheless it’s not going to empty all occupations. That is the factor. It is like a billion sufferers. Natural, the issue is the algorithms are arrange that, even when, initially, getting 1,000 followers is absolutely arduous.

And while you do, you understand, no one’s going to see your video anyway. these are people who know you. So these sort of issues, I believe, natural.

social media would make sense for natural sorts of video. You realize, it is like put out numerous stuff, it is simple, it does not require plenty of enjoying.

However in case you’re doing paid social and also you’re making an attempt to transform to you, as a result of paid social then again prices cash, however then you may attain tens of hundreds, of a whole lot of hundreds of individuals, very cheaply.

That is the place it begins making extra sense to consider skilled video, or the a part of your bigger model, or belongings you will preserve in your web site for a very long time, just like the physician interviews, or the affected person testimonials, or all that stuff.

So I completely agree. So if it is actually type of natural finishing, then definitely, it is probably not sensible to have knowledgeable shooter in an occasion that price you with some free-event, and to have knowledgeable shooter be your massive price, it is smart.

However in case you’re, then again, in case you’re doing a CME seminar, you wanna have this saved round in perpetuity, you then most likely wanna share, as a result of it is a massive, massive, massive, massive, massive distinction.

Have you ever? This isn’t one thing they talked about beforehand, do you ever do stay streaming? that one thing that you simply see a lot of or is that, you understand, the longer term? What do you assume?

Tony Gnau (T60 Productions)

Proper. We do not do plenty of that type of factor.

We have finished somewhat little bit of it, however, you understand, I imply, while you do something stay, I believe it sort of takes issues up a notch for individuals, as a result of it is like we, once we’re placing collectively any sort of a video, the factor that we’re most frequently, you understand, striving for is authenticity.

And so when you’ve a stay video, boy, it will be genuine. You realize, that is as genuine because it will get. So I believe that is why stay video tends to actually catch individuals’s consideration. And you understand that that is going to be genuine and real, as a result of it is occurring proper now and we’re not going to have time to shine it and make it look all fancy and good and all the pieces. And I believe there’s an enchantment to that.

Stewart Gandolf (Healthcare Success)

The affected person decides they need to take this chance. let you know all of the belongings you’re doing improper. It is stay, child.

Let’s speak about like, you understand, I discussed earlier, I believe we each sort of hinted round this, however you understand, making a shoot profitable.

Like, what do you assume are a number of the important success elements to assist guarantee that you’ve a profitable shoot and also you get what you get?

Tony Gnau (T60 Productions)

You realize, at the start, make certain all people who’s concerned with the shoot is aware of when the shoot is occurring, the place the shoot goes to happen, how lengthy it will be, the entire logistical stuff.

extra you may talk with all people, the smoother it is all going to go. I can not let you know what number of occasions now we have proven as much as a location they usually’re like, what video shoot?

What are you speaking about? Like, that occurs extra regularly than I would love. So it is like, you understand, ensure that all people is aware of all people’s on the identical web page by way of all of the logistics of that.

After which it is, you understand, it is all types of stuff by way of, you understand, let’s make certain the power appears Good that it is clear. Guarantee that the setting you are going to do interviews in. you are doing that, ensure that there is not any echo within the room.

Guarantee that it is a good, quiet place. You realize, simply all of that sort of stuff, you understand, ensure that the people who find themselves going to be within the movies are correctly ready.

You realize, they know what they are going to have to speak about. I am not massive on, you understand, giving them scripts to memorize or something like that.

However, you understand, there must be an understanding of what they are going to have to debate that day in that interview in order that they are not caught off guard by something.

So it is all simply stuff like that.

Stewart Gandolf (Healthcare Success)

Yeah, it is humorous. I will simply offer you some tales that I had for enjoyable earlier than you wrap up right here. You realize, we talked about a number of the different issues we’re occupied with is primary, getting releases and having releases out there, each from the HIPAA standpoint in addition to from a rights standpoint. In order that’s actually important. You talked about getting the individuals to the employees figuring out what to anticipate. know, if we’re flying in, typically we’ll do a

a fast FaceTime tour to get an concept of what we’re strolling into earlier than we get there. Generally we’ll like plenty of occasions we’ll fly out of the evening earlier than and scout so we all know what we’re capturing out earlier than we find yourself stay there.

Generally we shoot after hours. I’d add corralling. In the event you’re working with docs, you want plan A, B, C, making it simple on them to take part since you’re simply going to be losing plenty of time sitting round ready for individuals who do not plan that proper.

I believe individuals do, by the best way, like their physician, annual physician assembly doing it then as a result of then they’re captive.

So you actually assume by way of all these little issues as a result of it actually issues and I discussed like releases. be catastrophe to go all the best way on the market and you then get individuals that you simply interviewed and also you to get a launch throughout the place they’re.

Guess what? cannot use it. If it is a HIPAA, you may’t use it. It is simply nugatory. So these little issues matter.

So that you need to be sure to have manufacturing and be prepared when you’re there for stuff that comes up. Like I had, I bear in mind watching the place she was this stunning industrial. The mannequin is gorgeous, then Palm Springs, the solar’s happening, and impulsively, some man is like blowing leaves. It does not need to stop. So on this case, I used to be fortunate. our manufacturing supervisor that specific time was, I will simply put it this manner.

She was actually in a position to persuade this man to depart and I could not have finished it. It is like, that is actual.

They only type of ignored me. I do not care. There’s blowing. So it is like, and having that flexibility, I shot, you understand, as soon as we shot this facility, the one place that they had that was any good for capturing was the foyer and proper subsequent door to a faculty.

So we needed to actually shoot with depth of subject and when the recess was over, so we did not hear all the youngsters within the background.

you understand, so you need to be versatile. And typically the perfect stuff comes like that. You realize, I simply give one other considered one of my favorites right here is, you understand, plenty of occasions I did.

Why? I do not know. However I will inform the interviewer, oh, the digital camera’s going simply first. writing, do not anymore, simply inform me what you are going to say.

And they also’ll give their testimony or no matter it’s with out feeling like they are not practising, they are not on. And take a look at with some actually nice story.

After which once they inform him, okay, we’re rolling now, it is like.

Tony Gnau (T60 Productions)

My favourite story on flexibility, Stewart, that I’ve ever had is we have been interviewing a well being care CEO at his home.

He did not have time throughout the day, so we went to his home at like seven o’clock at evening. And you understand, he stated, oh, we will do the interview wherever you need.

So we begin wanting round the home, stunning home, but it surely was like all arduous surfaces. And even the ground was like a tough tile, like each room had this horrible echo in it.

And we’re like, what are we going to do? And we begin wanting round, we’re like, let’s exit within the yard. Perhaps there’s like one thing we will do again there. There’s like a street within the yard and there is vehicles going by.

And so I begin wanting round, we lastly discovered this one spot. And I bear in mind going to him. And I stated, you are gonna assume we’re completely

utterly loopy, however we discovered the correct spot in your interview and I take him out to the entrance and I sit him down in entrance of a privateness wall along with his rubbish cans proper behind it. And I stated, while you begin exhibiting this video to your folks, allow them to watch the video after which inform them afterwards the place we shot this the place we shot your interview and also you now have an important behind the scenes story about this manufacturing.

So yeah, a rubbish can privateness wall or retaining wall you understand was the backdrop, but it surely was stunning like stunning stone actually cool texture we lit it rather well and it appeared superior.

Stewart Gandolf (Healthcare Success)

That is the factor it is like having that sort of information of easy methods to mild, easy methods to discover the correct spot, occupied with sound outside is all the time arduous, value it usually.

I shoot outside loads once we do that type of stuff.

up and I am certain you do too however the there’s only a lot to contemplate that is considered one of professional makes all of the distinction on the planet and it is I can inform from speaking to me I like these items I want I needed to do it personally extra usually once more I do know it was the shooter however the you understand directing these items is enjoyable and we it is only a actually enjoyable factor any final feedback I might love to really final one remark as a result of I alluded to this earlier however any tips about modifying as a result of I believe modifying is a lot of it any particular suggestions there that you simply assume is so vital

Tony Gnau (T60 Productions)

simply attempt to preserve it tight you understand attempt to preserve it tight I believe all people will get into the edit bay and you understand they’ve all this nice materials they usually need to use all of it you understand and you may’t you simply cannot and so it is such as you need to attempt to preserve it as tight as doable and if one thing will be minimize it is minimize you understand like there need to be somewhat shorter.

Stewart Gandolf (Healthcare Success)

I will offer you my favourite tales we wrap up considered one of my favorites. So I took a, I’ve discovered all these items by doing it. So I took a screenwriting class years in the past, a few them.

I went to, um, the, I used to be invited to go to the, um, I suppose the writers, that they had like this type of subsequent degree author factor.

In order that they invited me to that. And I bear in mind for Joe, my proper teacher was like, okay, this is your script.

He is like, begin right here on the market, like, you understand, minimize and principally minimize two thirds of it. You do not want all of that stuff.

All out of their exposition. And it is all, it is like that in modifying. It is like curating is the sport, proper?

selecting. Hey, Tony, I will you should definitely put your notes within the, um, on the podcast publish, however how do individuals attain out to you?

Tony Gnau (T60 Productions)

Uh, they will go to helpcarevideospecialists.com. That is the place you will discover us and, uh, you understand, get in contact.

Stewart Gandolf (Healthcare Success)

And in case you’re searching for a bigger shoot the place you need an company that will help you, we need to definitely, I can joyful to associate with Tony on these items.

you guys know easy methods to attain out to us. So Tony, It was plenty of enjoyable and we’ll hopefully we’ll discuss once more quickly on a venture.

Tony Gnau (T60 Productions)

Sure, completely. thanks very a lot for having me on.

Stewart Gandolf (Healthcare Success)

Howdy everybody, welcome to our podcast at the moment.

I am interviewing Tony Gnau, and Tony reached out to us truly We have been following one another on LinkedIn and on social media and Tony reached out in some unspecified time in the future and advised Hey, I’ve greatest stuff to speak about and I stated cool.

Let’s discuss So welcome Tony. I can introduce your self actual fast Certain, my title is Tony now.

Tony Gnau (T60 Productions)

Certain, my title is Tony now. I’m the founder and chief storytelling officer at T60 Well being We’re the well being care video specialists And I additionally am knowledgeable speaker I communicate at advertising conferences and you understand company occasions and conferences everywhere in the nation All centered round easy methods to do video higher for your corporation We’re in healthcare We deal with healthcare a giant a part of our enterprise is You realize serving to personal follow house owners

a fireplace and retain their sufferers. We assist massive well being methods with all types of video associated points. so I do know you want video, so I assumed we must always get on and discuss some video.

Stewart Gandolf (Healthcare Success)

Let’s chat, let’s have a enjoyable discuss. So I like this subject and I have been doing video for a very long time and again within the early days once we based the corporate, I received to direct loads, which is enjoyable, proper?

Going out on web site, they will nonetheless do as soon as on, but it surely’s arduous for me to get away. produce other individuals doing that.

However video is a blast. I discovered easy methods to edit and shoot early on. And I am not, you as knowledgeable, however that information actually helped me be a greater director, proper?

To have the ability to truly try this stuff. Significantly the modifying is definitely enjoyable. actually like modifying. However at any fee, not doing these issues that rather more, that a lot anymore, I am too busy working the corporate, but it surely’s enjoyable to have you ever.

So let’s simply begin off by, you understand, why is video so vital typically and in healthcare significantly?

Tony Gnau (T60 Productions)

Effectively, I imply… And, you understand, in case you’re in healthcare and also you’re doing any sort of digital advertising video is simply the perfect sort of content material you may create.

I imply, initially, healthcare could be very visible. You realize, so it isn’t like, you understand, we’re having to do a video on an accounting agency or one thing the place it is like, gosh, what is the video going to be?

I imply, healthcare could be very visible, in order that’s a superb factor. However actually, I imply, in case you’re doing digital advertising in any means, it is principally similar to throwing rocket gasoline on no matter you are doing.

I imply, know, in case you’re into social media, you understand, social posts that embody video, you’re going to get twice as a lot engagement as the rest you may placed on there.

In the event you’re including it to your web sites, web sites with video or like 66% extra more likely to convert than a web site with out video.

And I imply, in case you’re doing any type of e mail campaigns, together with video and your e mail campaigns is wonderful. I imply, you understand, we see enhance and click on by way of charges as much as 300%. Whenever you let individuals know that video is on this e mail. So it is like I stated, it is similar to throwing rocket gasoline on no matter you are doing.

Stewart Gandolf (Healthcare Success)

That is superior. That is a very good reminder to it. It is humorous. have been speaking on a latest podcast with Brian Massey, who’s the conversion scientist.

he talked concerning the video is vital, however that title card is absolutely vital in the case of getting it by way of.

So however you need to have one thing there. You may’t simply hope no one clicks by way of the video. That is must be in there.

So, know, like we, you understand, as a Healthcare Success works loads with, you understand, multi-location suppliers, hospitals, methods and different kinds of firms.

And I do know you have been working with these in addition to, you understand, some personal follow docs. broadly talking, you understand, what are the most important errors you see well being care firms make in the case of video?

Tony Gnau (T60 Productions)

I believe it is only a lack of a plan, lack of a method. I imply, like they could embody video as a part of their better technique, like we need to do video and that is a part of the technique. However there is not any like actual definition or plan to doing that video as a result of each video wants its personal technique for fulfillment.

And so I believe, you understand, individuals take just a bit little bit of time on the very starting of the video venture to place collectively a primary sort of technique for a way this video goes to assist us and what our purpose is and, you understand, all that type of stuff.

I imply, it is so more likely that that video goes to have the ability to assist their advertising total.

Stewart Gandolf (Healthcare Success)

You realize, it is so humorous so classically in healthcare that so usually the tactic results in the technique. There isn’t any that we’ll do video.

Okay, let’s go do video. Like, yeah okay? Like, how are you going to make use of it? How are going to leverage it?

You talked about a few of my favourite issues. We love video for paid social promoting specifically. We love video for the web site.

E mail one thing that, you understand, we do and we must always most likely do extra of. However I believe the technique is absolutely essential and I will simply throw in my very own two cents right here and you may develop upon this later However one of many greatest issues for us and work with shoppers on video, you understand plenty of occasions particularly we’re doing a stay shoot We’re making each ounce of effort.

can try this. So like plenty of occasions once we do shoots We’ll are you aware get the footage we’d like for a industrial.

We’ll do You realize affected person interviews physician interviews B-roll testimonials, they usually’re additionally considering how we’re gonna use this like you understand On YouTube on Fb how lengthy what ought to it’s what snippets are we searching for?

I am assuming you see plenty of that too. It is prefer to attempt to maximize that stay shoot as a lot as you may.

Tony Gnau (T60 Productions)

Oh, yeah, completely I imply, you understand, we inform our prospects on a regular basis you’ve us there for the day So let’s make the most of us in that second the perfect we will you understand Let’s get you essentially the most you may out of that day for that shoot or nevertheless lengthy the shoot finally ends up being—two or three days, no matter it is likely to be. So I all the time say, what video tasks do you’ve on the horizon?

What are some issues that you’ve got been wanting to try this perhaps you have not gotten to but? As a result of the shoot will most likely take us this lengthy.

We have some extra time that we will play with right here and get you some extra belongings. let’s be strategic about occupied with this and the way we will maximize the video shoot.

Stewart Gandolf (Healthcare Success)

That pre-shoot planning and manufacturing course of is so vital to assume by way of what precisely you are making an attempt to stroll away with.

And somewhat stuff like that we have seen plenty of occasions, if I am searching for nonetheless, I will get a separate photographer there as a result of I simply discover we by no means give it some thought once we’re If we’re there capturing, it is like…

Tony Gnau (T60 Productions)

And plenty of occasions prospects will ask us, are you able to shoot some stills? And the reply is sure, however we’re there targeted on the video.

Like, I like listening to you say that you’re going to rent a separate photographer as a result of that could be a significantly better…

Stewart Gandolf (Healthcare Success)

It simply doesn’t work! We’ll get all over the shoot and go, wait, we forgot as a result of we’re targeted on video. We’re there for video.

get video. It is actually time flies, setups are arduous, there’s noise, there’s totally different stuff that you simply had anticipated, the vegetation are all dusty, no matter.

By the best way, sorry, I simply received to let you know in healthcare amenities, please God, not one other beige room with mud.

Tony Gnau (T60 Productions)

Effectively, it is as a result of there are such a lot of nice locations the place you are able to do video shoots, however I perceive plenty of occasions while you get into the hospital, it is like, they’re there taking good care of individuals. It is like, they won’t have an examination room out there so that you can use for a video shoot or no matter, however man, in case you can, it is an important place to shoot, you understand, hospitals have all types of attention-grabbing wanting rooms.

Stewart Gandolf (Healthcare Success)

Planning is all the pieces. So let’s speak about, we sort of already began on this dialogue, however what different kinds of movies? We talked about a few of them, however no. What are a few of your favourite classes of movies to consider?

Tony Gnau (T60 Productions)

Certain. I imply, we all the time consider simply by way of the client journey, similar to plenty of entrepreneurs do. So we’re occupied with what are various kinds of movies that we will do for consciousness? What can we do for an curiosity or center of a funnel stage?

And what can we do for conversion? I imply, proper now, type of the three that I consider for these totally different areas. I imply, proper now, the vertical movies are completely going loopy. I imply, all people needs them. All people’s watching them. And, you understand, these are nice for the highest of the funnel.

You realize, whether or not it is answering FAQs or simply, you understand, no matter you are able to do to only present worth to individuals and make them conscious that you simply’re on the market.

It is, it is, they’re actually implausible movies to do. After which in the midst of the funnel, we actually are a giant fan of any type of services or products movies that you are able to do it there, no matter you are making an attempt to promote, no matter you are making an attempt to supply the world in a roundabout way, doing movies on these issues are nice for the center of the funnel after which for the conversion, I simply do not know if there’s something any higher than a testimonial, and I imply actually, these are those that I most likely get most enthusiastic about, as a result of they have an inclination to inform an actual private story in a roundabout way, and people are essentially the most enjoyable for us is the place, you understand, we actually get to let our storytelling abilitiescome ahead. And you understand that is the enjoyable half.

Stewart Gandolf (Healthcare Success)
You realize, it is actually humorous. I imply, we do that for a dwelling, and there is a few belongings you’ve already jogged my memory of that we all know higher. We simply have not finished currently. So that you talked about e mail later, earlier, like, yeah, we’ve not finished e mail movies as usually as we must always. After which the opposite factor was, I simply had a podcast. Interview with a former shopper, and he did essentially the most implausible testimonial, utterly unsolicited, sudden. And so I put the phrases on our web site. However I’ve received the video.

Tony Gnau (T60 Productions)
Sure.

Stewart Gandolf (Healthcare Success)
I hope he is already given me permission to make use of it in every single place, and I simply have not thought to make use of the video. Duh. Oh, properly, so I make errors, too. What can I let you know so? You realize healthcare entrepreneurs have already got a full plate. I certain know I do. You realize, like how detailed is the technique need to be like while you’re occupied with these items

Tony Gnau (T60 Productions)
Effectively, I imply, 1st of all, any technique is healthier than no technique. So if you understand, all you may handle is, you understand, a paragraph of that is what we’re making an attempt to do. I often inform individuals, you understand, once they’re beginning a video venture. Actually, all they need to do is reply 5 questions, you understand. Begin with, who’s our viewers? You then transfer on to what’s our purpose? How are we going to measure success? What’s our story? And the way are we going to advertise the video? And in case you can reply these 5 questions, that is a starter video technique proper there. And I imply, you are definitely welcome to develop on that in any means you need. But when all you do is reply these 5 questions you are already like forward of the sport. That’s greater than what most individuals do once they begin the video manufacturing course of. In order that’s an important begin.

Stewart Gandolf (Healthcare Success)

I like that. We’ll make certain to place that within the notes too. As a result of that’s definitely vital.

once more, like I stated, I am unable to stress the significance of pre-planning when our company does video shoots for any type.

It is like to actually assume by way of all these particulars. And never similar to, you understand, can we shoot and we’ll shoot within the park?

Do we have to allow. That is perhaps little bit extra superior. However anyone want to consider like, what’s it we’ll do?

Begin there. Like, what try to try this with? let’s make certain now we have that.

Tony Gnau (T60 Productions)

You realize, I believe the humorous factor is that so many like video tasks get began with like anyone elevating their hand in a gathering and saying, let’s do a video.

And like, all people simply will get all enthusiastic about it. And perhaps anyone has like a very good artistic concept for a video, however a artistic concept shouldn’t be a method, you understand, we’d like the technique first, then transfer on to the artistic concept.

Stewart Gandolf (Healthcare Success)

That makes all of the sense. So the, um, the rest on the technique aspect that folks ought to concentrate on, like we talked about the 5 methods, however past that, let me change the subject somewhat bit, the, um, the skilled video manufacturing, like the fee is all the time a difficulty, proper?

And oh my gosh, there’s all the time anyone cheaper, it doesn’t matter what you do, proper? Free, free, They’re going to pay me to do your video. Okay. like what, what are the prices? ought to individuals, and I might love to listen to some ranges and a few totally different choices for individuals.

Tony Gnau (T60 Productions)

I imply, it actually runs the gambit. I imply, you could possibly definitely, you understand, discover video manufacturing for, you understand, $1,000, $3,000, you understand, the factor that I’ll say, after which it will, you understand, go all the best way as much as $50,000 if you’d like.

I imply, you understand, it is, it actually goes up loads than that, however, however the factor is, is that, you understand, it is attention-grabbing and, and like, so far as like the place we fall in, I believe we’re very like center of the street in the case of price.

And what I inform individuals on a regular basis is in the case of video, you actually do sort of get what you pay for, you understand, it is, you could find you, such as you simply stated, you may all the time discover anyone that’ll do it for much less.

You may all the time discover that. However you actually do sort of get what you pay for. So it is like, in case you pay $3,000 for a video, is, you understand, a seven or $8,000 video going to be that significantly better than a $3,000 video?

Yeah, it’ll. It actually will. And you understand, as you begin going up the ladder there, there’s so many alternative issues that issue into it, the scale of a crew, the tools that is getting used, and the larger that finances is, the extra that is you get.

And all of that interprets sometimes. To a greater video.

Stewart Gandolf (Healthcare Success)

Yeah, for certain. And you understand once we get into, you understand, relying on the establishment, it may be means into six figures, proper?

For not relying on the venture. So, however most of our shoppers are searching for one thing, you understand, extra within the Lesser costly vary than six figures, and you are able to do loads, you understand, it simply depends upon the state of affairs, what you want for tools and, you understand, like, so usually, you understand, I can do a shoot with a superb shooter.

You realize, with anyone in our crew direct factor and perhaps anyone doing a PA and sound and lighting the entire thing and like, you understand, sort of a gorilla crew.

After which, in any other case, typically it is extra sophisticated since they’re doing a number of shoots on the similar time, know, all that simply elements into the fee, however these are issues that you may type by way of.

It does take some cash, although, and typically, not less than our company time, you understand, we’ll do stay shoots, we will do, you understand, like typically we’ll complement stay shoot footage with, you understand, inventory footage.

We complement with like they usually do do the gorilla stuff internally along with your iPhone nice You realize, that may very well be your natural social, however we’re gonna do that over right here We have to get that shot professionally.

So it’s once more having the correct technique and investing the place it is smart and doing it Proper as a result of it’s a distinction on the planet for certain And so like, you understand, I discussed concerning the DIY stuff.

What’s you understand, like assist me type that by way of like what’s it okay? DIY and what’s ought to I rent professionals and the way do I persuade my boss and all these sorts of issues?

Tony Gnau (T60 Productions)

Yeah, completely. I imply, you understand, by way of what to DIY and what to not DIY I imply these prime of the funnel movies these consciousness movies these vertical movies and issues I haven’t got any downside with individuals doing DIY movies for these I imply, I believe these are nice, you understand, as a result of they’re quick.

They do not require plenty of You realize post-production work you may you be fairly lean and imply with these and And I believe it’s very nice to do these your self typically. The place I say try to be occupied with hiring a video manufacturing firm is for the movies which can be a bit extra excessive leverage, you understand, any video that is going to probably aid you convert anyone right into a buyer or affected person.

Like these are the movies that you simply need to spend somewhat extra on to get some skilled assistance on as a result of these are those that going to place individuals excessive and switch them into prospects or sufferers.

So it is just like the DIY, those which can be simply making individuals conscious of you. And as you get nearer to that conversion, that is once we begin need to begin spending on a video manufacturing firm.

Stewart Gandolf (Healthcare Success)

That absolutely is smart. You realize, I will perhaps develop upon that. So some issues simply occur straight away, spur the second you could make the most of it, know, proper?

So it is like, it will be gone without end. You realize, you did not plan on a shoot, you are at a well being air, anyone stated one thing wonderful about you-get it.

They’re there. There isn’t any man. Um, excuse me. One other factor that, you understand, like, one of many issues. We speak about loads, Tony, as artwork with our company.

You realize, there is a massive, massive distinction between paid social and natural social. So natural social is enjoyable. All people likes it.

know, we have, we’re posting each different day. We’re doing a well being honest, we’re in an occasion, you understand, anyone introduced their puppies in to offer away, to spend time with the opposite sufferers.

That is all nice. That is not going to make you any cash. So natural is nice and we expect you need to do it.

And it is also actually good. What does natural do? It helps you, you understand, sort of construct a type of natural model really feel, positively appeals to potential staff contemplating tradition, you understand, it is a really feel good factor.

Nevertheless it’s not going to empty all occupations. That is the factor. It is like a billion sufferers. Natural, the issue is the algorithms are arrange that, even when, initially, getting 1,000 followers is absolutely arduous.

And while you do, you understand, no one’s going to see your video anyway. these are people who know you. So these sort of issues, I believe, natural.

social media would make sense for natural sorts of video. You realize, it is like put out numerous stuff, it is simple, it does not require plenty of enjoying.

However in case you’re doing paid social and also you’re making an attempt to transform to you, as a result of paid social then again prices cash, however then you may attain tens of hundreds, of a whole lot of hundreds of individuals, very cheaply.

That is the place it begins making extra sense to consider skilled video, or the a part of your bigger model, or belongings you will preserve in your web site for a very long time, just like the physician interviews, or the affected person testimonials, or all that stuff.

So I completely agree. So if it is actually type of natural finishing, then definitely, it is probably not sensible to have knowledgeable shooter in an occasion that price you with some free-event, and to have knowledgeable shooter be your massive price, it is smart.

However in case you’re, then again, in case you’re doing a CME seminar, you wanna have this saved round in perpetuity, you then most likely wanna share, as a result of it is a massive, massive, massive, massive, massive distinction.

Have you ever? This isn’t one thing they talked about beforehand, do you ever do stay streaming? that one thing that you simply see a lot of or is that, you understand, the longer term? What do you assume?

Tony Gnau (T60 Productions)

Proper. We do not do plenty of that type of factor.

We have finished somewhat little bit of it, however, you understand, I imply, while you do something stay, I believe it sort of takes issues up a notch for individuals, as a result of it is like we, once we’re placing collectively any sort of a video, the factor that we’re most frequently, you understand, striving for is authenticity.

And so when you’ve a stay video, boy, it will be genuine. You realize, that is as genuine because it will get. So I believe that is why stay video tends to actually catch individuals’s consideration. And you understand that that is going to be genuine and real, as a result of it is occurring proper now and we’re not going to have time to shine it and make it look all fancy and good and all the pieces. And I believe there’s an enchantment to that.

Stewart Gandolf (Healthcare Success)

The affected person decides they need to take this chance. let you know all of the belongings you’re doing improper. It is stay, child.

Let’s speak about like, you understand, I discussed earlier, I believe we each sort of hinted round this, however you understand, making a shoot profitable.

Like, what do you assume are a number of the important success elements to assist guarantee that you’ve a profitable shoot and also you get what you get?

Tony Gnau (T60 Productions)

You realize, at the start, make certain all people who’s concerned with the shoot is aware of when the shoot is occurring, the place the shoot goes to happen, how lengthy it will be, the entire logistical stuff.

extra you may talk with all people, the smoother it is all going to go. I can not let you know what number of occasions now we have proven as much as a location they usually’re like, what video shoot?

What are you speaking about? Like, that occurs extra regularly than I would love. So it is like, you understand, ensure that all people is aware of all people’s on the identical web page by way of all of the logistics of that.

After which it is, you understand, it is all types of stuff by way of, you understand, let’s make certain the power appears Good that it is clear. Guarantee that the setting you are going to do interviews in. you are doing that, ensure that there is not any echo within the room.

Guarantee that it is a good, quiet place. You realize, simply all of that sort of stuff, you understand, ensure that the people who find themselves going to be within the movies are correctly ready.

You realize, they know what they are going to have to speak about. I am not massive on, you understand, giving them scripts to memorize or something like that.

However, you understand, there must be an understanding of what they are going to have to debate that day in that interview in order that they are not caught off guard by something.

So it is all simply stuff like that.

Stewart Gandolf (Healthcare Success)

Yeah, it is humorous. I will simply offer you some tales that I had for enjoyable earlier than you wrap up right here. You realize, we talked about a number of the different issues we’re occupied with is primary, getting releases and having releases out there, each from the HIPAA standpoint in addition to from a rights standpoint. In order that’s actually important. You talked about getting the individuals to the employees figuring out what to anticipate. know, if we’re flying in, typically we’ll do a

a fast FaceTime tour to get an concept of what we’re strolling into earlier than we get there. Generally we’ll like plenty of occasions we’ll fly out of the evening earlier than and scout so we all know what we’re capturing out earlier than we find yourself stay there.

Generally we shoot after hours. I’d add corralling. In the event you’re working with docs, you want plan A, B, C, making it simple on them to take part since you’re simply going to be losing plenty of time sitting round ready for individuals who do not plan that proper.

I believe individuals do, by the best way, like their physician, annual physician assembly doing it then as a result of then they’re captive.

So you actually assume by way of all these little issues as a result of it actually issues and I discussed like releases. be catastrophe to go all the best way on the market and you then get individuals that you simply interviewed and also you to get a launch throughout the place they’re.

Guess what? cannot use it. If it is a HIPAA, you may’t use it. It is simply nugatory. So these little issues matter.

So that you need to be sure to have manufacturing and be prepared when you’re there for stuff that comes up. Like I had, I bear in mind watching the place she was this stunning industrial. The mannequin is gorgeous, then Palm Springs, the solar’s happening, and impulsively, some man is like blowing leaves. It does not need to stop. So on this case, I used to be fortunate. our manufacturing supervisor that specific time was, I will simply put it this manner.

She was actually in a position to persuade this man to depart and I could not have finished it. It is like, that is actual.

They only type of ignored me. I do not care. There’s blowing. So it is like, and having that flexibility, I shot, you understand, as soon as we shot this facility, the one place that they had that was any good for capturing was the foyer and proper subsequent door to a faculty.

So we needed to actually shoot with depth of subject and when the recess was over, so we did not hear all the youngsters within the background.

you understand, so you need to be versatile. And typically the perfect stuff comes like that. You realize, I simply give one other considered one of my favorites right here is, you understand, plenty of occasions I did.

Why? I do not know. However I will inform the interviewer, oh, the digital camera’s going simply first. writing, do not anymore, simply inform me what you are going to say.

And they also’ll give their testimony or no matter it’s with out feeling like they are not practising, they are not on. And take a look at with some actually nice story.

After which once they inform him, okay, we’re rolling now, it is like.

Tony Gnau (T60 Productions)

My favourite story on flexibility, Stewart, that I’ve ever had is we have been interviewing a well being care CEO at his home.

He did not have time throughout the day, so we went to his home at like seven o’clock at evening. And you understand, he stated, oh, we will do the interview wherever you need.

So we begin wanting round the home, stunning home, but it surely was like all arduous surfaces. And even the ground was like a tough tile, like each room had this horrible echo in it.

And we’re like, what are we going to do? And we begin wanting round, we’re like, let’s exit within the yard. Perhaps there’s like one thing we will do again there. There’s like a street within the yard and there is vehicles going by.

And so I begin wanting round, we lastly discovered this one spot. And I bear in mind going to him. And I stated, you are gonna assume we’re completely

utterly loopy, however we discovered the correct spot in your interview and I take him out to the entrance and I sit him down in entrance of a privateness wall along with his rubbish cans proper behind it. And I stated, while you begin exhibiting this video to your folks, allow them to watch the video after which inform them afterwards the place we shot this the place we shot your interview and also you now have an important behind the scenes story about this manufacturing.

So yeah, a rubbish can privateness wall or retaining wall you understand was the backdrop, but it surely was stunning like stunning stone actually cool texture we lit it rather well and it appeared superior.

Stewart Gandolf (Healthcare Success)

That is the factor it is like having that sort of information of easy methods to mild, easy methods to discover the correct spot, occupied with sound outside is all the time arduous, value it usually.

I shoot outside loads once we do that type of stuff.

up and I am certain you do too however the there’s only a lot to contemplate that is considered one of professional makes all of the distinction on the planet and it is I can inform from speaking to me I like these items I want I needed to do it personally extra usually once more I do know it was the shooter however the you understand directing these items is enjoyable and we it is only a actually enjoyable factor any final feedback I might love to really final one remark as a result of I alluded to this earlier however any tips about modifying as a result of I believe modifying is a lot of it any particular suggestions there that you simply assume is so vital

Tony Gnau (T60 Productions)

simply attempt to preserve it tight you understand attempt to preserve it tight I believe all people will get into the edit bay and you understand they’ve all this nice materials they usually need to use all of it you understand and you may’t you simply cannot and so it is such as you need to attempt to preserve it as tight as doable and if one thing will be minimize it is minimize you understand like there need to be somewhat shorter.

Stewart Gandolf (Healthcare Success)

I will offer you my favourite tales we wrap up considered one of my favorites. So I took a, I’ve discovered all these items by doing it. So I took a screenwriting class years in the past, a few them.

I went to, um, the, I used to be invited to go to the, um, I suppose the writers, that they had like this type of subsequent degree author factor.

In order that they invited me to that. And I bear in mind for Joe, my proper teacher was like, okay, this is your script.

He is like, begin right here on the market, like, you understand, minimize and principally minimize two thirds of it. You do not want all of that stuff.

All out of their exposition. And it is all, it is like that in modifying. It is like curating is the sport, proper?

selecting. Hey, Tony, I will you should definitely put your notes within the, um, on the podcast publish, however how do individuals attain out to you?

Tony Gnau (T60 Productions)

Uh, they will go to helpcarevideospecialists.com. That is the place you will discover us and, uh, you understand, get in contact.

Stewart Gandolf (Healthcare Success)

And in case you’re searching for a bigger shoot the place you need an company that will help you, we need to definitely, I can joyful to associate with Tony on these items.

you guys know easy methods to attain out to us. So Tony, It was plenty of enjoyable and we’ll hopefully we’ll discuss once more quickly on a venture.

Tony Gnau (T60 Productions)

Sure, completely. thanks very a lot for having me on.