Stewart Gandolf (Healthcare Success)

Howdy, everybody. Welcome to the Healthcare Success Podcast. I am happy to have you ever again. And at this time I am happy to speak about podcasting of all issues on our podcast.

So at this time I’ve Invoice Klaproth, who’s Director of Advertising and Manufacturing for DoctorPodcasting as a visitor at this time. Welcome, Invoice.

DoctorPodcasting by RadioMD

Hey, Stewart. Thanks for having me.

Stewart Gandolf (Healthcare Success)

This needs to be enjoyable. I’ve truly accomplished one different podcast within the historical past of doing this about podcasting, however I have been conscious of your organization’s work on this discipline for a very long time.

And as we have developed a relationship on the hospital facet of issues, I assumed it would be actually enjoyable to speak about DoctorPodcasting, what is going on on out of your guys’ standpoint, evaluate notes, and hopefully stroll away with lots of good tidbits for our listeners.

So, the very first thing is, , I began our firm, , again in 2006, and I used to be sort of an early adopter into podcasting all the way in which again to the early 2010s. I believe it was proper across the similar time you guys began. However give me a bit of little bit of an origin story.

What, , how did all of it start? How did Tim Deesa Sr. take into consideration this? What was the thought behind it?

DoctorPodcasting by RadioMD

Yeah, so Tim Deesa Sr., longtime air character and a number of stops across the nation later in Chicago, considered, hey, would not it’s nice to have a web based well being radio station?

So, as you recall, again in 2006, 7, 8, on-line radio stations had been sort of popping up throughout and everyone thought, hey, that is sort of the brand new factor.

He developed a web based well being radio station across the clock, principally well being info reveals. On the similar time, he was recording them as podcasts. This was the infancy of podcasts. So not solely was he stay streaming, you may go surfing and take heed to the well being reveals as they had been taking place, however he was recording them after which archiving them and making a library of podcasts on the similar time.

So, sort of a visionary at that time. His son got here on, Tim Deesa Jr., they usually continued on with the net well being radio station. However then podcasts, as , Stewart, began to sort of explode and bubble up 2010, 2011, they usually thought, hey, would not it’s a good suggestion? We’re doing all these well being reveals. Perhaps hospitals would need to create their very own podcast that includes their medical doctors, and we might help hospitals Create Their Personal Podcast.

They launched Physician Podcasting in 2012, they usually went on the market they usually slowly began signing up shoppers, healthcare shoppers in hospitals, and it simply has been rising ever since. And as , podcasts are larger than ever now. And in the event you have a look at the share of ear and the infinite dial, all of the surveys from Edison Analysis, you will see podcasting has simply been on this regular march all the way in which up since that point. It is actually been nice. We’ve got about 130 shoppers proper now.

Stewart Gandolf (Healthcare Success)

That is superior. I do not bear in mind the precise 12 months, nevertheless it was in all probability proper round 2010.

I began the corporate in 2006, the place I used to be going to lots of web conferences. And I raised my hand as a result of they had been speaking about all these totally different techniques and techniques.

And no one introduced up podcasting. I am like, you guys have not talked about podcasting. Why? I used to be like, oh, we predict that sort of got here and went. So, that is like an trade chief. I overlook who it was, however that they had already dismissed it as lifeless, and it hadn’t even actually gotten began but. And so, within the previous days I nonetheless have listeners from approach again after we began doing this. I’d do that seasonally with among the large conferences, notably SHSMD. I’d interview among the audio system, and I’d do it all year long, however sort of as an enhanced weblog. I did a weblog 4 occasions per week, and as soon as in whereas I would do a podcast. But it surely was, we did in all probability a pair hundred episodes over time, nevertheless it wasn’t an everyday factor. It was once I wished to do a podcast. And we have leaned into it lately, and it has been actually very, very enjoyable for us and type of game-changing, despite the fact that it was nice then.

I nonetheless have visitors and other people I met again in 2011 that had been at fully totally different phases of their careers, at the moment are pals and leaders in our trade.

So, it has been enjoyable. With that being an announcement, I would wish to ask your expertise about, , what has the evolution been in your standpoint? As a result of it is come good distance, proper? It is grown exponentially, however in what methods has it grow to be extra impactful? Has listenership grown? How would you characterize the final decade and a half or so?

DoctorPodcasting by RadioMD

Yeah, assume know-how is one in every of them. Know-how has allowed lots of people in, to make podcasts extra simply. So again then, we had been recording with our physicians on the cellphone. That sounded positive for again then, however know-how now has gotten to the purpose the place we’re recording like we’re recording proper now, Stewart.

If you happen to’re listening to this on Spotify or wherever, it appears like we’re in the identical studio collectively, despite the fact that we’re not. So, the know-how actually has dropped any boundaries for entry into good sound manufacturing high quality, which is absolutely vital. And all the brand new instruments which are popping out for modifying have made it a lot simpler as effectively. Issues like Descript is one product, which makes it very easy when you’ll be able to edit by textual content.

In fact, while you document with Descript, it makes a transcript of the podcast, and you’ll edit proper on the transcript.

In order that’s sort of been a sport changer for folks to come back into the podcast world. You needn’t have a radio background like lots of us have. You needn’t have modifying abilities like lots of us have. So, you may simply come proper in.

You possibly can get this tools and begin your podcast. And I believe that basically has enabled the explosion of it as effectively. So, I believe that is one of many major issues. And I believe folks have simply adopted it increasingly. And as celebrities have come on board, as large corporations have come on board, as corporations like ours have come on board, everyone now seemingly is aware of what a podcast is, has listened to a podcast. And many individuals have began a podcast. So, it actually simply has grown over time. And I believe the final election the place podcasts performed a giant half in it, whether or not or not you are on a podcast or not, I believe that basically sort of blew the lid off of it. And individuals are like, wow, podcasts had been actually influential and impactful on this previous election. And I believe it actually opened lots of people’s eyes to podcasting and the facility of the medium.

Stewart Gandolf (Healthcare Success)

That’s actually attention-grabbing. I would forgotten in regards to the convention name factor. We used to make use of FreeConferenceCall.com to do our podcast. I would forgotten about that. It has been so way back. And that labored rather well for its time. It actually did. It was simple. And one of many issues that we talked about offline is, I attempt actually laborious to make it simple for my visitors.

I am inquisitive about the way in which you guys do issues with DoctorPodcasting. On the manufacturing facet, it is a bit of bit totally different in the event that they’re captive with a hospital. However do you all the time insist the visitors have a microphone or do you ask them to put on headphones or do you, like me, attempt to make it as simple as you’ll be able to for them?

DoctorPodcasting by RadioMD

As simple as we will. So long as they’ve an up-to-date laptop computer, flip it open, they’re able to go, which is sweet. Once more, you do not want a microphone. Even when they do have a microphone, USB mic, as , makes it very simple for them to plug in and go. Once more, 5, six, ten years in the past, you needed to have an XLR mic. You did not have the connection, so that you’d need to have, I even overlook the identify of the piece of apparatus we used to make use of, however that may convert the XLR into USB, so you may plug it into a pc. These days, this mic proper here’s a USB mic. It plugs proper into the laptop computer or the pc, and also you’re able to go.

Stewart Gandolf (Healthcare Success)

Yeah, and I am utilizing my little Yeti, which I have been utilizing for a very long time. I’ve acquired a Shure within the again, nevertheless it’s like, it will possibly actually assist with the sound as effectively.

DoctorPodcasting by RadioMD

And once more, with the modifying platforms now, you’ll be able to right the sound fairly simply, and AI has even made that simpler. It is going to analyze the sound for you. It will eliminate background noise. Whether it is sort of a foul connection, it’s going to elevate the quantity. It will clear it up fully. So once more, know-how has performed a giant half on this.

Stewart Gandolf (Healthcare Success)

Any particular software program for that? I am simply curious that you just guys like. We normally use Adobe.

DoctorPodcasting by RadioMD

Yeah. We have used nearly all the things below the solar. We have used Adobe and we have used the Apple merchandise, and we use Descript and we use Riverside. So, you identify it, we just about have used it or have gone via it.

It is humorous, had been mentioning again within the day, we used to make use of a factor known as Lucy Mild, which our hosts would join via.

We would truly document via a radio station again within the day. Then we used a factor known as IPDTL, which made it sound like we had been within the studio, nevertheless it was a sophisticated connection course of.

Now we use Riverside like most everyone else makes use of. And there is increasingly corporations coming on-line which are serving to us with the know-how to make issues simpler. However it’s humorous to look again in any respect the totally different know-how we used again then.

Stewart Gandolf (Healthcare Success)

Yeah, it is humorous as a result of Riverside is the clear chief. We’re utilizing at present Zoom with Fathom and different issues that we use, however we’ll in all probability be switching over to Riverside too. As a result of I hear raves about it from all of my podcasting colleagues. However anyway, the tech facet of it, the evolution facet of it, I’d simply say earlier than we transfer on from that, simply the adoption.

Like my spouse is a giant podcast listener. When she’s doing something she thinks is boring, home tasks or driving with the children or no matter, she’s listening to a podcast on a regular basis. I believe that I take heed to podcasts normally once I’m along with her as a result of I am on the way in which to someplace. In any other case, I am working, because it seems, Invoice. However I take heed to podcasts once I can as effectively. And that passiveness is nice. And I simply really feel prefer it’s simply matured over time. And it is grow to be a a lot larger factor. And it has been enjoyable to observe it. And also you jogged my memory; I forgot the place we had been. It has been a very long time. So, , like on the hospital facet, there’s loads to speak about with hospitals. We work with hospitals, however that is all you guys are actually centered on. And it is such a pure medium when you may have, , a thousand medical doctors in your group. There are some wealthy sources there. However why do you see hospitals greater than ever leaning into podcasts as a part of their technique? Why do you assume that’s?

DoctorPodcasting by RadioMD

Yeah, effectively, you need to give your medical doctors a voice. If you go to a hospital, principally, if in case you have two hospitals in the identical city, they sort of each have the identical tools.

They’ve the identical rooms. They’ve the identical issues that they use. It is the medical doctors. It is the those who make a distinction, if you’ll.

It is these particular person medical doctors and the story of the care they supply. Showcasing the medical doctors on the authority of what they know is absolutely vital. You need to give your medical doctors a voice. And other people locally need to hear from their native medical doctors. It is simple to only name up a Google search and get any sort of knowledge wherever. However listening to it from the physicians in your group who you in all probability are going to go see or may go see or probably go see is absolutely vital.

So, you get to inform the story of the care you present. And with podcasts and now video podcasts, which have actually blown the highest off of podcasting, it is actually vital.

I wish to say, when you may have a podcast, it is like having your personal radio station. When you may have a video podcast, it is like having your personal TV station the place you management the narrative. There may be a lot info on the market. You get to inform the story of the care you present by showcasing the folks which are offering that care. It truly is, such as you mentioned, Stewart, it is a hospital podcasting, healthcare podcasting. It is actually only a nice match with this medium.

Stewart Gandolf (Healthcare Success)

If you’re speaking about medical doctors, it is actually humorous. Invoice, again once I began doing this, medical doctors simply hated the entire concept of promoting in any respect. And now it’s totally totally different, proper? They’ve, over time, there’s nonetheless some that assume it needs to be unlawful, I am certain, mut extra are embracing. Coordinating with them has acquired to be a problem all the time. Do you guys discover, I am guessing, and I will simply put out a speculation, and also you inform me if it is true, some cannot get sufficient of this, actually need to take part, need to do it again and again. Some say they need to do it and can do it. Others say They need to do it and by no means present up and others you simply cannot attain. Is that just about like that? And the way do you’re employed round that manufacturing? Otherwise you simply really feel like in the event you’re severe about this, you will present up. And in the event you’re not, you will not. Like, how does that give you the results you want guys?

DoctorPodcasting by RadioMD

Yeah, effectively, the reply is sure to all these. Yeah, you get the early adopters.

We’ve got healthcare shoppers that come to us they usually’ll say, hey, Dr. X needs to start out a podcast. He loves podcasting and he needs to start out a podcast. We’ve got, which is nice, which we love and we’re completely happy to do this for them. So, yeah, there’s these early adopters after which these those who sort of like, what’s this for? Why do I’ve to do this? We go away that as much as the advertising administrators of the hospitals that we work with. If they’ve a service line that they are making an attempt to advertise or a brand new medical gadget or service they’re offering, they’re going to go to that physician and say, hey, we would like you to do that podcast. And this is why it is vital so that you can do that podcast. This may not be of your nature, otherwise you may not need to be on a podcast, nevertheless it’s vital so that you can do that due to these causes. They will normally go, OK, I get it. And lots of occasions the folks which are like, I am not doing this, I do not need to be on a podcast, once they see the opposite physicians being on a podcast, they’re like, oh, wait a minute, possibly I needs to be doing this. Oh, that sort of sounded cool. We do work with lots of medical doctors, and we do the podcast with them they usually’re nice, they are saying, gosh, this was actually cool. I did not know what to anticipate or I used to be sort of apprehensive about this. However man, this was nice. I would love to do that once more.

Stewart Gandolf (Healthcare Success)

That is sensible. If you work with a hospital, how do you discover the host? Is it normally, do have a number of hosts? Do you may have a single host? Is it usually a physician that is actually good at being personable? Is it the advertising particular person? Like, how do you resolve the host subject for these sorts of issues?

DoctorPodcasting by RadioMD

Sort of the entire above. At Physician Podcasting, we’ve got a bench of hosts, if you’ll. We’ve got about 15 hosts, former radio folks or information folks or folks with media expertise. When a physician is able to document, we usually have a bunch.

Stewart Gandolf (Healthcare Success)

Oh, nice. I did not notice that about your mannequin. That is nice. That takes away lots of the challenges. And do you retain the identical host to the identical hospital or simply rotate them over time?

DoctorPodcasting by RadioMD

We give them a alternative. They’ll select a selected host. And in the event that they need to do this, we’ll ship them samples, sort of like air checks within the previous radio days for us previous radio guys. They usually can hear and say, what, I, or view. So now we’re simply principally each, all the things we do now’s video podcasting. We’ll ship them a video pattern, they usually can select the hosts they need, or they may select three and we’ll rotate these three. Or we’ve got those who say, it would not matter who the host is. I am good with whoever. After which we name {that a} spherical robin and whoever is offered when that physician is able to document, we’ll put that particular person on that podcast.

Stewart Gandolf (Healthcare Success)

That is nice. I really like that. So how are the hospitals utilizing this content material? You already know, how are they leveraging it from blogs, newsletters, social media posts? Like how, how does this slot in?

DoctorPodcasting by RadioMD

Once more, it is the entire above. We offer them with a widget that plugs proper into their web site to allow them to show a library of podcasts from their physicians proper there. We additionally present for them widgets the place they’ll share the data across the web site. I wish to say the win for podcast come while you get the podcast out of that major podcast participant web page and onto the service line pages the place individuals are looking for options to their well being issues. That is when the podcast is most useful on a service line web page. When somebody is on that service line web page, whether or not that be a cardiovascular web page, a diabetes web page, a most cancers web page, an orthopedics web page, having a bit of library or a number of podcasts out of your physicians about that service line or that situation or that well being want is the place you get the win. As a result of in the event that they’re looking for that info, likelihood is you may have a podcast chatting with that situation. They’re like, oh, oh, right here, that is precisely what I am on the lookout for, let me hear. We offer all of our shoppers with these little inline section participant widgets. We give them the flexibility to construct mini podcast libraries wherever they need on their web site, good for service line advertising. We’ve got a bit of physician visitor widget, which is able to go proper on the doctor bio web page, which for our hospital shoppers, doctor bio pages are normally probably the most widespread entry factors for hospital web sites. So having that podcast proper on the doctor bio web page is vital as a result of it begins that, as we speak about in advertising, you purchase from folks , like, and belief. Consider your self while you go to a celebration, when you may have an enormous occasion the place you normally discover folks , oh, there’s my group over there. I’ll go hang around with them. I do know them. I like them. I belief them. Similar factor in advertising. If you hear that doctor on a podcast, it begins that understanding, liking, trusting, and sometimes that’ll be the distinction between them possibly shifting on or making that appointment.

So, the podcasts are simply so essential in these occasions while you get them unfold out across the web site, and we offer instruments for all that.

Stewart Gandolf (Healthcare Success)

That is nice. Content material-wise, I am curious, with a hospital, one of many nice issues with a hospital, particularly a bigger one, is you may have many various subjects, proper? You have acquired otolaryngology or plastics or derm or gastroenterology or no matter. Do you ever work with companies which have, , like a single specialty or, , B2B sorts of issues the place it is a bit of more durable if in case you have like one SAS product, for instance, you are promoting? How do you guys do this? How do you retain it attention-grabbing and get an viewers?

DoctorPodcasting by RadioMD

Effectively, there’s normally so many subjects in these particular person sort of clinics. We work with fertility clinics. That is all they do is fertility. So that may be an instance for you. Rehab facilities, all they do is rehab. We actually work with these measurement locations, healthcare clinics. So usually, they’re going to have one, two, or three physicians or therapists even. And there is so many issues to speak about inside what they do this they actually do not ever run out of content material. I do know it sounds sort of loopy. We have labored with bariatric facilities, however there’s a lot round that that folks need to know or need to study or you may have the flexibility to teach folks on that normally do not run out of subjects on these issues. We work with among the largest healthcare manufacturers within the nation, and we work with small, rural, 12-bed, essential entry hospitals. And customarily, there isn’t any scarcity of content material.. Yeah, I simply wished so as to add in. I used to be speaking in regards to the web site.

So social media and podcasting, as , Stewart, Match Made in Heaven, particularly with video podcasts now. We will take these video podcasts. We reduce them into reels for Instagram, TikTok, YouTube shorts, e-mail newsletters. We additionally do a content material buffet the place folks can repurpose the podcast into articles. We do these audio to social gamers the place we convert audio to video. We do the reels, which I simply talked about. We do podcasts on maintain when somebody calls in to make an appointment. They hear a promo for the podcast. All of our stuff is offered in Spanish. So content material is off the charts with podcasts, as , and repurposing is without doubt one of the key issues about podcasting.

Stewart Gandolf (Healthcare Success)

I like it. And, , it is humorous with the when within the previous days, our podcast listenership, we have been on a number of streaming providers since day one. However we had our weblog was opt-in, we had about 20,000 energetic subscribers. They’d discover us primarily via the weblog, a minimum of initially. Right this moment, with social, notably LinkedIn, is the place so many individuals discover our content material. And it is normally natural posts as a result of I am lucky to have a number of followers and our firm has a number of followers. But additionally, the actually good ones will promote with, , a small variety of paid advertisements to market it as effectively. If one will get traction, I will make investments extra to develop at simply someone, a particular visitor or no matter. On that notice, one of many issues that, , as we ready for this assembly, we talked in regards to the specialness and, , humanizing healthcare. You sort of alluded to {that a} second in the past in regards to the type of private genuine high quality. And I believe that may apply for medical doctors as effectively. However I will simply, from my very own standpoint, , having accomplished content material for years, I’ve accomplished eBooks, podcasts, webinars, blogs, speeches, all these items. However the podcast, each audio and now visible, folks really feel like they know me. It is like, nice. Even past in comparison with a webinar, which is extra structured, they really feel like they only know me. I’ve had those who come as much as me and begin speaking to me. And it is like, they’ve listened to my stuff. They comprehend it. Is that fairly widespread? And do your medical doctors discover that? As a result of I can think about that it is an actual relationship builder, possibly selecting up on what you simply mentioned a second in the past.

DoctorPodcasting by RadioMD

Yeah, I believe that is a extremely nice level. I really like the way you mentioned it is a relationship builder. I’ve had shoppers come as much as me and say what I really like in regards to the podcast is I am constructing a relationship with our group via our physicians. Some healthcare group, a selected doctor may have their very own podcast, and that may occur such as you simply talked about, Stewart. More often than not they’re on a podcast, it is a singular subject, they usually’ll do the podcast they usually’ll simply be on one podcast. In order that, hey, I heard you on a podcast is rarer, however for the medical doctors which are on commonly which have their very own podcast, that is not an unusual phenomenon. However it’s a nice relationship builder and a fantastic instrument to, once more, begin that relationship, as you simply mentioned, Stewart, with the group. So simply shortly on this, what’s actually attention-grabbing about that is it is an effective way to start out that relationship with youthful folks earlier than they should come to the hospital. By doing well being and wellness podcasts, the place I am simply going that will help you stay a more healthy life or show you how to with little issues that is likely to be taking place to you in your 30s, they’re rising that relationship, that familiarity with the hospital. When it does come time for them later in life, if they should go to the hospital, they sort of have a familiarity with it they usually sort of comprehend it already. So actually vital, that relationship facet of it.

Stewart Gandolf (Healthcare Success)

For certain. And, , selecting up on the truth that folks really feel like they know me or visitors that we’ve got on, as a result of we hear that as effectively. There’s additionally relationship constructing. And I do not know in the event you sort of alluded to that as effectively. However for me, , like I simply have, I’ve some incredible visitors on my podcast and I get referred to extra visitors and I meet such good folks. However one of many favourite podcast visitors I’ve had always is Dr. Jim Merlina, who was head of affected person expertise for Cleveland Clinic. I spoke with, I used to be launched to Jim. I spoke on the summit there. That is. Again in 2010 or one thing, however I introduced on Jim as a visitor for years. I nonetheless carry him on infrequently. And he launched me to one million those who I acquired to know. It is such a fantastic relationship builder in the event you do it proper. And I am guessing a few of your medical doctors, a minimum of, who’re good at this in all probability discover the identical factor, proper? Which you by no means know the place that might lead when it comes to new friendships, new private connections, or no matter.

DoctorPodcasting by RadioMD

Yeah, for certain. Effectively, , everyone’s on the lookout for content material, even medical doctors. So the physicians which are energetic on social media, consider me, they’re on the lookout for content material, making an attempt to construct content material like everyone else. Once they have the chance to be on a podcast or a video podcast, they’re actually sharing it. And we encourage them to do this. In our platform, we’ve got a simple approach for the advertising director to ship the doctor an e-mail saying, Hey, thanks for being on the podcast, we respect it. If you happen to would not thoughts sharing this by yourself social media, that’d be nice. They usually’re like, yeah, let me do that.

At that time, the hospital is then leveraging the followers of the visitors to assist develop the podcast too. And the doctor. My like it too. Hey, it was on a podcast. They like to share that with their pals, their colleagues, their household as effectively. So completely.

Stewart Gandolf (Healthcare Success)

Yeah. it is one other tip. It is actually nice to have visitors which have their very own following, proper? It is a win-win. And the those who do that like to do that. And I get invited these days a minimum of as soon as a month, generally a number of occasions a month to be on someone else’s podcast. So, and it is easy for me to do, proper?

DoctorPodcasting by RadioMD

Simply present up. Give me the mic, I will do it. There’s lots of enjoyable there.

Stewart Gandolf (Healthcare Success)

Let’s speak about among the artistic makes use of that you just’re seeing your physician’s use. It is like for CME, recruitment, inside communications. Give me some examples of these issues.

DoctorPodcasting by RadioMD

Yeah. Nearly all of the podcasts we do are for customers, however we will additionally do peer-to-peer podcasts, that are physician-to-physician podcasts. For a hospital, beginning that relationship with the referring group, physicians which have their very own practices, not on the hospital. Once they come throughout a situation. Or a difficulty, they know who to refer it to. Cultivating that relationship between the hospital and the referring physicians locally is absolutely vital. We do what we name peer-to-peer podcasts. And people podcasts are designed for medical professionals, not the common shopper. So, they usually’ll speak about, they’re going to deeply go into training and speak medical issues that may be over your head or my head.

We do these peer-to-peer podcasts. With that, we will additionally do CME, Persevering with Medical Schooling Podcasts, the place a doctor can take heed to a podcast after which take a post-test and get 0.25 credit score hours as they’ve to repeatedly educate themselves and sustain with their hours. Our podcast can be utilized for that as effectively. We work with the CME departments at hospitals after we do that. It is actually a cool factor that you are able to do with podcasts. There’s additionally inside podcasting, too. It is sort of like a speaking publication. As an alternative of sending a memo. To the workers, the CEO will get on the podcast and talks about issues which are taking place on the hospital. It is a approach for that particular person to speak with the workers. They’ll interview different folks on the hospital as effectively.

All totally different artistic forms of makes use of for podcasts. And once more, video podcasts have actually simply sort of blown the roof off this complete factor.

Stewart Gandolf (Healthcare Success)

That completely is sensible. Effectively, let’s speak about that. I used to be going to speak about that in a minute, however let’s simply go straight to that. I checked this out just lately, Invoice, and ensure with me if that is true. Once I checked for the main streaming service, as a result of we had been our streaming providers that we’re internet hosting and deciding if we will drop any and add any. And there is a few large ones, proper? Like, so there’s Pandora or Apple Podcasts or Spotify. However primary stunned me. And what’s primary at this time for podcasting?

DoctorPodcasting by RadioMD

YouTube.

Stewart Gandolf (Healthcare Success)

Is not that tremendous? Like, I knew it was vital. I did not comprehend it was primary by loads. Like, it is accomplished from, we’re calling it podcasting. But it surely’s YouTube. Inform me, what’s particular about YouTube.

DoctorPodcasting by RadioMD

Within the podcast ecosystem, it is like primary. By way of the RSS feed now, you’ll be able to feed your podcast to your YouTube channel, which everyone needs to be doing.

In case you have a podcast, you ought to be doing it. You in all probability are. So mechanically, you construct a library of podcasts proper on YouTube. It creates its personal playlist. It is actually cool. Then while you do video podcasts, you may also add your video podcast to your YouTube channel too. We recommended you may have two separate playlists, your audio playlist, after which your video playlist of the podcast. Individuals can watch in the event that they need to watch as a result of folks love video podcasts.

They love watching folks speak. It is sort of attention-grabbing. And this is the essential key. If you put both an audio or a video podcast up on YouTube, you are making a transcript mechanically. Why is that vital? Effectively, search AI indexes. YouTube. So now in our AI world of search, AEO, Reply Engine Optimization, in fact it has modified the way in which we use search.

AI is looking via YouTube for subjects now. If you happen to immediate AI for one thing, it will search and YouTube will present up within the citations off to the facet. It has actually grow to be a extremely highly effective advertising car. It is a must-have now for any podcaster.

Stewart Gandolf (Healthcare Success)

It is actually humorous as a result of we, Invoice, one of many issues we do loads as an company, however our in all probability primary most vital service proper now’s serving to healthcare organizations present up despite the change to ChatGPT and Google AI overviews and to be displaying up in these locations in addition to nonetheless on Google.

And, , you are singing to my choir right here. We completely consider in having content material, having good authoritative content material. You beat me to that subject. I used to be going to speak about that subsequent. However, , having that content material on YouTube, having it in your web site, , the machines consider you while you inform them that what you are speaking about. So, and in the event you’re not saying something, you then’re silent. And I’ve, it is quite common for us, and we’ve got shoppers now the place they’re like, this man is an upstart. Why is he displaying up? It is like, as a result of at this time it’s important to be in all places. And podcasting is one actually good technique to do this with, to be in all places. It is a bit of exhausting as a result of it is, they need to do all these items, however that is what’s required to point out up at this time.

DoctorPodcasting by RadioMD

Yeah. And with the know-how, you’ll be able to automate lots of these items too, which is absolutely vital, however you are proper. You have to be in all places, wherever folks devour media, you need to be. And other people love YouTube. Individuals use YouTube on a regular basis. You actually need to be there. There are different rising tendencies now too, Stewart, which I am certain about, a Substack is surfacing that transcript up on a Substack. You’ll be able to put your MP3 proper on there. It is. It is gold. It is simply one other place the place AI can look because it’s trying to cite sources. That is one other place you might be discovered. And that is one other factor that we’re suggesting to our shoppers too, begin a Substack account. And that is proving to be one other key to this. One other rising one is Reddit as effectively. All these items are altering round us, however we’re simply evolving with it and staying forward of it.

Stewart Gandolf (Healthcare Success)

Completely. One other factor that is enjoyable, we sort of hinted about this, however repurposing content material. Extending content material. What are a few of your favourite issues that you just do? And albeit, we do that loads however may do it higher. There’s a lot alternative right here. I would love to listen to what you guys assume are a very powerful issues.

DoctorPodcasting by RadioMD

Articles are actually vital. Getting that weblog up in your web page. Our shoppers that do blogs via the repurposing, we take that podcast. We’ve got writers on board. It is not AI. We truly need to in a position to write the blogs. They usually’ll write a 500 to 700 phrase weblog or article from that podcast. Maintaining with blogs is absolutely laborious. Individuals love to start out them, after which they fall by the wayside, sort of like podcasts generally.

We give them a simple option to sustain with their blogs by offering them with that regular stream of content material instantly from the podcast. And it options their doctor all through the article or the weblog, so it is actually vital to them. That is one essential factor, and as you are speaking about search and AEO and all that sort of stuff, having that written, indexable content material in your web page is absolutely vital. Creating that weblog from the podcast is vital. For those who do not do video podcasts, do these audio-to-social gamers, changing audio-to-video.

You’ll be able to plug that proper into your social media information feeds. That is one other cool factor. We do these getting-to-know-you podcasts, the connection builders, the place we’ll truly simply interview a doctor. Inform me, why did you grow to be a physician? Listening to their whys generally is absolutely Essential and vital to folks. And lots of occasions we’ll get a, we’ll, it would not occur on a regular basis, nevertheless it’s not unusual to listen to actually emotional tales of medical doctors saying my mother died of breast most cancers once I was in highschool.

It shook me to my core. I made a decision to dedicate my life to drugs at that time. I imply, you hear these tales and it is like, wow, that is actually highly effective.

If you hear the explanation these folks have grow to be medical doctors and have devoted their life to drugs. Since we do these sorts of cool podcasts, which individuals love, while you do a video podcast, once more, you’ll be able to then chop these down into brief type video, which is sort of the brand new rage.

We had been simply at HCIC. Sorry if I am relationship this podcast. You’ll be able to reduce this half out. However brief type video was one of many large subjects there. With podcasts, you’ll be able to simply create brief type movies. Actually vital. In order that’s one other factor. Like I mentioned, you are creating radio commercials and on maintain messages. All of our stuff is offered. In Spanish, you’ll be able to take that English transcript. Flip it right into a Spanish transcript for simple Spanish content material.

Stewart Gandolf (Healthcare Success)

It is actually superb all of the issues you are able to do from one little podcast. You usually get demand from medical doctors who need to carry alongside a affected person, clearly with correct HIPAA, however carry alongside a affected person as a case research. Is that ever one thing you guys do a lot with?

DoctorPodcasting by RadioMD

Yeah. Yep. We do what we name these narrative storytelling podcasts.

We’ll truly interview a affected person, they usually’ll inform us their journey. You already know, moved to New York and life was nice and I felt this ache in my facet, and I blew it off for some time.

After which two weeks later, it bothering me once more. I went again in and I went to X hospital.

Oh, my God, I’ve acquired most cancers. So, they usually’ll stroll us via the entire well being journey. We’ll truly narrate these sort of NPR-ish. After which we’ll, in fact, with approval, we’ll carry a physician on and the physician will say, this is how they handled that particular person. After which, in fact, there is a completely happy ending. You already know, thanks, X hospital. You gave me my life again sort of a factor. So these are actually. Highly effective. Once more, one other factor you are able to do with podcasts.

Stewart Gandolf (Healthcare Success)

All proper. Superb. Getting near the top right here, only a couple extra questions. What do you assume is forward for the podcasting developing within the subsequent few years? What do you assume goes to be? How do you foresee it evolving?

DoctorPodcasting by RadioMD

I believe it will continue to grow. I believe increasingly folks need to get into it and have their voice heard. Simply common, on a regular basis individuals are changing into content material creators. I believe it is solely going to develop that approach. I believe we’re heading right into a time the place all companies are going to have an audio part, an audio and video part on their web site.

12-15 years in the past, it is like, do I must have social media? Do I must have Fb? It’s a must to have it now. It’s essential to. It is a will need to have. We’re heading down the street, 5 years, 10 years. Persons are going to need to have an audio slash video part on their web site the place they’ll articulate their advantages. Outfits, the place they’ll articulate how they resolve their customers’ issues. So, I believe that is the place we’re headed. You are going to have Fb, you are going to have Instagram, you are going to have YouTube, and you are going to have that audio part, that podcast. Each enterprise goes to have a podcast. I believe we’re heading in direction of that.

Stewart Gandolf (Healthcare Success)

Yeah, and I would say proper now, there’s undoubtedly lots of people beginning podcasts. I am unsure everyone completes their podcast. And, , once I get requested to be on a podcast, usually they’re going to see one thing like, we’re simply getting began. And I am like, okay, possibly.

After which if they do not have an internet site, they do not actually have a channel but, it is like, okay, that is, I do not know, possibly we’ll name me subsequent 12 months. However there’s undoubtedly loads. There will likely be some that survive, there will be some that do not. But when it is handled as, and from my standpoint, I’d have a look at this as a essential half of a bigger technique, not a tactic. Like in the event you’re simply doing it to do a podcast, then that is probably not sustainable. You do not know why you’ve got been doing this. However, , we do loads in B2B. And the… Each with, you place referrals in the way in which the hospital would, however with different, we have labored with SAS and gadget and different companies.

And I simply had a gathering on Friday morning at seven, my time, by the way in which, I may need not identified to be a morning particular person. And, , we talked about this, like you are able to do these items by the pound, or you are able to do it proper and have some extent. And I believe podcasting particularly is absolutely thrilling. In case you have a imaginative and prescient on why you are doing this, the way you’re doing this, how do you leverage it? However it may be incredible. I really like our podcast. It has been actually enjoyable. And it has been enjoyable  speaking about this. The very last thing I will do is provide you with an opportunity to plug a bit of little bit of your type of all-in-one answer. And, , such as you’ve already sort of alluded to it, however while you begin eager about like, , turnkey podcasting, what does that imply?

DoctorPodcasting by RadioMD

We do all the things for you. We wish to say it is accomplished for you. Turnkey podcast answer. We grow to be the hospital’s podcasting division. We do all the things from visitor scheduling. We’ll schedule the visitor. We do all of the recording. We do the TV. He’s modifying. We distribute it via the widget that we offer for you that goes in your web site. We grow to be your podcast host, creating an RSS feed for you. We distribute to Apple and Spotify and all these locations. We do all of that. There’s a fantastic approval course of, evaluation course of. Nothing will get revealed with out our shoppers’ evaluation first. We offer them with all of the instruments I talked about earlier, the widgets for sharing the audio and the video across the web sites.

We offer analytics. We do full assist as effectively. It truly is a full turnkey answer. You’ll be able to come to us and say, I simply need to, I do not need to do any of this. I’ll have you ever do all of it. We do this. And you should utilize us as a lot as you need to use us.

We nonetheless have those who like to provide their very own podcasts. They will ship it to us both within the completed type, however they nonetheless need to use us for distribution.

They love our widget. They love the, all of the issues I talked about, love the content material buffet the place we repurpose into articles and brief type video. They need to use us for that. have some those who wish to document their very own podcast. They will ship it to us. We’ll do all of the modifying for them. We’ll work with anyone; nonetheless, they need us to work with them. We’ve got those who do radio reveals in small cities on the weekends. They do half-hour packages. They will ship us that, and we’ll flip that right into a podcast for them.

We work with folks, nonetheless they should use us, for certain. Most of our shoppers, it is full turnkey, however we’ll work with anyone, nonetheless they want us.

Stewart Gandolf (Healthcare Success)

That is nice. All proper. Effectively, I am glad we had an opportunity to have you ever on at this time, Invoice.

DoctorPodcasting by RadioMD

This has been nice.

Stewart Gandolf (Healthcare Success)

I’ve loved it. I am certain we’ll be working collectively extra intently on some shared shoppers, and so nice having your day. I really like this subject. It is enjoyable, and it is simply gotten higher. Thanks once more.

DoctorPodcasting by RadioMD

Stewart, thanks. We actually, actually respect it, and thanks. This has been superior.

Stewart Gandolf (Healthcare Success)

Howdy, everybody. Welcome to the Healthcare Success Podcast. I am happy to have you ever again. And at this time I am happy to speak about podcasting of all issues on our podcast.

So at this time I’ve Invoice Klaproth, who’s Director of Advertising and Manufacturing for DoctorPodcasting as a visitor at this time. Welcome, Invoice.

DoctorPodcasting by RadioMD

Hey, Stewart. Thanks for having me.

Stewart Gandolf (Healthcare Success)

This needs to be enjoyable. I’ve truly accomplished one different podcast within the historical past of doing this about podcasting, however I have been conscious of your organization’s work on this discipline for a very long time.

And as we have developed a relationship on the hospital facet of issues, I assumed it would be actually enjoyable to speak about DoctorPodcasting, what is going on on out of your guys’ standpoint, evaluate notes, and hopefully stroll away with lots of good tidbits for our listeners.

So, the very first thing is, , I began our firm, , again in 2006, and I used to be sort of an early adopter into podcasting all the way in which again to the early 2010s. I believe it was proper across the similar time you guys began. However give me a bit of little bit of an origin story.

What, , how did all of it start? How did Tim Deesa Sr. take into consideration this? What was the thought behind it?

DoctorPodcasting by RadioMD

Yeah, so Tim Deesa Sr., longtime air character and a number of stops across the nation later in Chicago, considered, hey, would not it’s nice to have a web based well being radio station?

So, as you recall, again in 2006, 7, 8, on-line radio stations had been sort of popping up throughout and everyone thought, hey, that is sort of the brand new factor.

He developed a web based well being radio station across the clock, principally well being info reveals. On the similar time, he was recording them as podcasts. This was the infancy of podcasts. So not solely was he stay streaming, you may go surfing and take heed to the well being reveals as they had been taking place, however he was recording them after which archiving them and making a library of podcasts on the similar time.

So, sort of a visionary at that time. His son got here on, Tim Deesa Jr., they usually continued on with the net well being radio station. However then podcasts, as , Stewart, began to sort of explode and bubble up 2010, 2011, they usually thought, hey, would not it’s a good suggestion? We’re doing all these well being reveals. Perhaps hospitals would need to create their very own podcast that includes their medical doctors, and we might help hospitals Create Their Personal Podcast.

They launched Physician Podcasting in 2012, they usually went on the market they usually slowly began signing up shoppers, healthcare shoppers in hospitals, and it simply has been rising ever since. And as , podcasts are larger than ever now. And in the event you have a look at the share of ear and the infinite dial, all of the surveys from Edison Analysis, you will see podcasting has simply been on this regular march all the way in which up since that point. It is actually been nice. We’ve got about 130 shoppers proper now.

Stewart Gandolf (Healthcare Success)

That is superior. I do not bear in mind the precise 12 months, nevertheless it was in all probability proper round 2010.

I began the corporate in 2006, the place I used to be going to lots of web conferences. And I raised my hand as a result of they had been speaking about all these totally different techniques and techniques.

And no one introduced up podcasting. I am like, you guys have not talked about podcasting. Why? I used to be like, oh, we predict that sort of got here and went. So, that is like an trade chief. I overlook who it was, however that they had already dismissed it as lifeless, and it hadn’t even actually gotten began but. And so, within the previous days I nonetheless have listeners from approach again after we began doing this. I’d do that seasonally with among the large conferences, notably SHSMD. I’d interview among the audio system, and I’d do it all year long, however sort of as an enhanced weblog. I did a weblog 4 occasions per week, and as soon as in whereas I would do a podcast. But it surely was, we did in all probability a pair hundred episodes over time, nevertheless it wasn’t an everyday factor. It was once I wished to do a podcast. And we have leaned into it lately, and it has been actually very, very enjoyable for us and type of game-changing, despite the fact that it was nice then.

I nonetheless have visitors and other people I met again in 2011 that had been at fully totally different phases of their careers, at the moment are pals and leaders in our trade.

So, it has been enjoyable. With that being an announcement, I would wish to ask your expertise about, , what has the evolution been in your standpoint? As a result of it is come good distance, proper? It is grown exponentially, however in what methods has it grow to be extra impactful? Has listenership grown? How would you characterize the final decade and a half or so?

DoctorPodcasting by RadioMD

Yeah, assume know-how is one in every of them. Know-how has allowed lots of people in, to make podcasts extra simply. So again then, we had been recording with our physicians on the cellphone. That sounded positive for again then, however know-how now has gotten to the purpose the place we’re recording like we’re recording proper now, Stewart.

If you happen to’re listening to this on Spotify or wherever, it appears like we’re in the identical studio collectively, despite the fact that we’re not. So, the know-how actually has dropped any boundaries for entry into good sound manufacturing high quality, which is absolutely vital. And all the brand new instruments which are popping out for modifying have made it a lot simpler as effectively. Issues like Descript is one product, which makes it very easy when you’ll be able to edit by textual content.

In fact, while you document with Descript, it makes a transcript of the podcast, and you’ll edit proper on the transcript.

In order that’s sort of been a sport changer for folks to come back into the podcast world. You needn’t have a radio background like lots of us have. You needn’t have modifying abilities like lots of us have. So, you may simply come proper in.

You possibly can get this tools and begin your podcast. And I believe that basically has enabled the explosion of it as effectively. So, I believe that is one of many major issues. And I believe folks have simply adopted it increasingly. And as celebrities have come on board, as large corporations have come on board, as corporations like ours have come on board, everyone now seemingly is aware of what a podcast is, has listened to a podcast. And many individuals have began a podcast. So, it actually simply has grown over time. And I believe the final election the place podcasts performed a giant half in it, whether or not or not you are on a podcast or not, I believe that basically sort of blew the lid off of it. And individuals are like, wow, podcasts had been actually influential and impactful on this previous election. And I believe it actually opened lots of people’s eyes to podcasting and the facility of the medium.

Stewart Gandolf (Healthcare Success)

That’s actually attention-grabbing. I would forgotten in regards to the convention name factor. We used to make use of FreeConferenceCall.com to do our podcast. I would forgotten about that. It has been so way back. And that labored rather well for its time. It actually did. It was simple. And one of many issues that we talked about offline is, I attempt actually laborious to make it simple for my visitors.

I am inquisitive about the way in which you guys do issues with DoctorPodcasting. On the manufacturing facet, it is a bit of bit totally different in the event that they’re captive with a hospital. However do you all the time insist the visitors have a microphone or do you ask them to put on headphones or do you, like me, attempt to make it as simple as you’ll be able to for them?

DoctorPodcasting by RadioMD

As simple as we will. So long as they’ve an up-to-date laptop computer, flip it open, they’re able to go, which is sweet. Once more, you do not want a microphone. Even when they do have a microphone, USB mic, as , makes it very simple for them to plug in and go. Once more, 5, six, ten years in the past, you needed to have an XLR mic. You did not have the connection, so that you’d need to have, I even overlook the identify of the piece of apparatus we used to make use of, however that may convert the XLR into USB, so you may plug it into a pc. These days, this mic proper here’s a USB mic. It plugs proper into the laptop computer or the pc, and also you’re able to go.

Stewart Gandolf (Healthcare Success)

Yeah, and I am utilizing my little Yeti, which I have been utilizing for a very long time. I’ve acquired a Shure within the again, nevertheless it’s like, it will possibly actually assist with the sound as effectively.

DoctorPodcasting by RadioMD

And once more, with the modifying platforms now, you’ll be able to right the sound fairly simply, and AI has even made that simpler. It is going to analyze the sound for you. It will eliminate background noise. Whether it is sort of a foul connection, it’s going to elevate the quantity. It will clear it up fully. So once more, know-how has performed a giant half on this.

Stewart Gandolf (Healthcare Success)

Any particular software program for that? I am simply curious that you just guys like. We normally use Adobe.

DoctorPodcasting by RadioMD

Yeah. We have used nearly all the things below the solar. We have used Adobe and we have used the Apple merchandise, and we use Descript and we use Riverside. So, you identify it, we just about have used it or have gone via it.

It is humorous, had been mentioning again within the day, we used to make use of a factor known as Lucy Mild, which our hosts would join via.

We would truly document via a radio station again within the day. Then we used a factor known as IPDTL, which made it sound like we had been within the studio, nevertheless it was a sophisticated connection course of.

Now we use Riverside like most everyone else makes use of. And there is increasingly corporations coming on-line which are serving to us with the know-how to make issues simpler. However it’s humorous to look again in any respect the totally different know-how we used again then.

Stewart Gandolf (Healthcare Success)

Yeah, it is humorous as a result of Riverside is the clear chief. We’re utilizing at present Zoom with Fathom and different issues that we use, however we’ll in all probability be switching over to Riverside too. As a result of I hear raves about it from all of my podcasting colleagues. However anyway, the tech facet of it, the evolution facet of it, I’d simply say earlier than we transfer on from that, simply the adoption.

Like my spouse is a giant podcast listener. When she’s doing something she thinks is boring, home tasks or driving with the children or no matter, she’s listening to a podcast on a regular basis. I believe that I take heed to podcasts normally once I’m along with her as a result of I am on the way in which to someplace. In any other case, I am working, because it seems, Invoice. However I take heed to podcasts once I can as effectively. And that passiveness is nice. And I simply really feel prefer it’s simply matured over time. And it is grow to be a a lot larger factor. And it has been enjoyable to observe it. And also you jogged my memory; I forgot the place we had been. It has been a very long time. So, , like on the hospital facet, there’s loads to speak about with hospitals. We work with hospitals, however that is all you guys are actually centered on. And it is such a pure medium when you may have, , a thousand medical doctors in your group. There are some wealthy sources there. However why do you see hospitals greater than ever leaning into podcasts as a part of their technique? Why do you assume that’s?

DoctorPodcasting by RadioMD

Yeah, effectively, you need to give your medical doctors a voice. If you go to a hospital, principally, if in case you have two hospitals in the identical city, they sort of each have the identical tools.

They’ve the identical rooms. They’ve the identical issues that they use. It is the medical doctors. It is the those who make a distinction, if you’ll.

It is these particular person medical doctors and the story of the care they supply. Showcasing the medical doctors on the authority of what they know is absolutely vital. You need to give your medical doctors a voice. And other people locally need to hear from their native medical doctors. It is simple to only name up a Google search and get any sort of knowledge wherever. However listening to it from the physicians in your group who you in all probability are going to go see or may go see or probably go see is absolutely vital.

So, you get to inform the story of the care you present. And with podcasts and now video podcasts, which have actually blown the highest off of podcasting, it is actually vital.

I wish to say, when you may have a podcast, it is like having your personal radio station. When you may have a video podcast, it is like having your personal TV station the place you management the narrative. There may be a lot info on the market. You get to inform the story of the care you present by showcasing the folks which are offering that care. It truly is, such as you mentioned, Stewart, it is a hospital podcasting, healthcare podcasting. It is actually only a nice match with this medium.

Stewart Gandolf (Healthcare Success)

If you’re speaking about medical doctors, it is actually humorous. Invoice, again once I began doing this, medical doctors simply hated the entire concept of promoting in any respect. And now it’s totally totally different, proper? They’ve, over time, there’s nonetheless some that assume it needs to be unlawful, I am certain, mut extra are embracing. Coordinating with them has acquired to be a problem all the time. Do you guys discover, I am guessing, and I will simply put out a speculation, and also you inform me if it is true, some cannot get sufficient of this, actually need to take part, need to do it again and again. Some say they need to do it and can do it. Others say They need to do it and by no means present up and others you simply cannot attain. Is that just about like that? And the way do you’re employed round that manufacturing? Otherwise you simply really feel like in the event you’re severe about this, you will present up. And in the event you’re not, you will not. Like, how does that give you the results you want guys?

DoctorPodcasting by RadioMD

Yeah, effectively, the reply is sure to all these. Yeah, you get the early adopters.

We’ve got healthcare shoppers that come to us they usually’ll say, hey, Dr. X needs to start out a podcast. He loves podcasting and he needs to start out a podcast. We’ve got, which is nice, which we love and we’re completely happy to do this for them. So, yeah, there’s these early adopters after which these those who sort of like, what’s this for? Why do I’ve to do this? We go away that as much as the advertising administrators of the hospitals that we work with. If they’ve a service line that they are making an attempt to advertise or a brand new medical gadget or service they’re offering, they’re going to go to that physician and say, hey, we would like you to do that podcast. And this is why it is vital so that you can do that podcast. This may not be of your nature, otherwise you may not need to be on a podcast, nevertheless it’s vital so that you can do that due to these causes. They will normally go, OK, I get it. And lots of occasions the folks which are like, I am not doing this, I do not need to be on a podcast, once they see the opposite physicians being on a podcast, they’re like, oh, wait a minute, possibly I needs to be doing this. Oh, that sort of sounded cool. We do work with lots of medical doctors, and we do the podcast with them they usually’re nice, they are saying, gosh, this was actually cool. I did not know what to anticipate or I used to be sort of apprehensive about this. However man, this was nice. I would love to do that once more.

Stewart Gandolf (Healthcare Success)

That is sensible. If you work with a hospital, how do you discover the host? Is it normally, do have a number of hosts? Do you may have a single host? Is it usually a physician that is actually good at being personable? Is it the advertising particular person? Like, how do you resolve the host subject for these sorts of issues?

DoctorPodcasting by RadioMD

Sort of the entire above. At Physician Podcasting, we’ve got a bench of hosts, if you’ll. We’ve got about 15 hosts, former radio folks or information folks or folks with media expertise. When a physician is able to document, we usually have a bunch.

Stewart Gandolf (Healthcare Success)

Oh, nice. I did not notice that about your mannequin. That is nice. That takes away lots of the challenges. And do you retain the identical host to the identical hospital or simply rotate them over time?

DoctorPodcasting by RadioMD

We give them a alternative. They’ll select a selected host. And in the event that they need to do this, we’ll ship them samples, sort of like air checks within the previous radio days for us previous radio guys. They usually can hear and say, what, I, or view. So now we’re simply principally each, all the things we do now’s video podcasting. We’ll ship them a video pattern, they usually can select the hosts they need, or they may select three and we’ll rotate these three. Or we’ve got those who say, it would not matter who the host is. I am good with whoever. After which we name {that a} spherical robin and whoever is offered when that physician is able to document, we’ll put that particular person on that podcast.

Stewart Gandolf (Healthcare Success)

That is nice. I really like that. So how are the hospitals utilizing this content material? You already know, how are they leveraging it from blogs, newsletters, social media posts? Like how, how does this slot in?

DoctorPodcasting by RadioMD

Once more, it is the entire above. We offer them with a widget that plugs proper into their web site to allow them to show a library of podcasts from their physicians proper there. We additionally present for them widgets the place they’ll share the data across the web site. I wish to say the win for podcast come while you get the podcast out of that major podcast participant web page and onto the service line pages the place individuals are looking for options to their well being issues. That is when the podcast is most useful on a service line web page. When somebody is on that service line web page, whether or not that be a cardiovascular web page, a diabetes web page, a most cancers web page, an orthopedics web page, having a bit of library or a number of podcasts out of your physicians about that service line or that situation or that well being want is the place you get the win. As a result of in the event that they’re looking for that info, likelihood is you may have a podcast chatting with that situation. They’re like, oh, oh, right here, that is precisely what I am on the lookout for, let me hear. We offer all of our shoppers with these little inline section participant widgets. We give them the flexibility to construct mini podcast libraries wherever they need on their web site, good for service line advertising. We’ve got a bit of physician visitor widget, which is able to go proper on the doctor bio web page, which for our hospital shoppers, doctor bio pages are normally probably the most widespread entry factors for hospital web sites. So having that podcast proper on the doctor bio web page is vital as a result of it begins that, as we speak about in advertising, you purchase from folks , like, and belief. Consider your self while you go to a celebration, when you may have an enormous occasion the place you normally discover folks , oh, there’s my group over there. I’ll go hang around with them. I do know them. I like them. I belief them. Similar factor in advertising. If you hear that doctor on a podcast, it begins that understanding, liking, trusting, and sometimes that’ll be the distinction between them possibly shifting on or making that appointment.

So, the podcasts are simply so essential in these occasions while you get them unfold out across the web site, and we offer instruments for all that.

Stewart Gandolf (Healthcare Success)

That is nice. Content material-wise, I am curious, with a hospital, one of many nice issues with a hospital, particularly a bigger one, is you may have many various subjects, proper? You have acquired otolaryngology or plastics or derm or gastroenterology or no matter. Do you ever work with companies which have, , like a single specialty or, , B2B sorts of issues the place it is a bit of more durable if in case you have like one SAS product, for instance, you are promoting? How do you guys do this? How do you retain it attention-grabbing and get an viewers?

DoctorPodcasting by RadioMD

Effectively, there’s normally so many subjects in these particular person sort of clinics. We work with fertility clinics. That is all they do is fertility. So that may be an instance for you. Rehab facilities, all they do is rehab. We actually work with these measurement locations, healthcare clinics. So usually, they’re going to have one, two, or three physicians or therapists even. And there is so many issues to speak about inside what they do this they actually do not ever run out of content material. I do know it sounds sort of loopy. We have labored with bariatric facilities, however there’s a lot round that that folks need to know or need to study or you may have the flexibility to teach folks on that normally do not run out of subjects on these issues. We work with among the largest healthcare manufacturers within the nation, and we work with small, rural, 12-bed, essential entry hospitals. And customarily, there isn’t any scarcity of content material.. Yeah, I simply wished so as to add in. I used to be speaking in regards to the web site.

So social media and podcasting, as , Stewart, Match Made in Heaven, particularly with video podcasts now. We will take these video podcasts. We reduce them into reels for Instagram, TikTok, YouTube shorts, e-mail newsletters. We additionally do a content material buffet the place folks can repurpose the podcast into articles. We do these audio to social gamers the place we convert audio to video. We do the reels, which I simply talked about. We do podcasts on maintain when somebody calls in to make an appointment. They hear a promo for the podcast. All of our stuff is offered in Spanish. So content material is off the charts with podcasts, as , and repurposing is without doubt one of the key issues about podcasting.

Stewart Gandolf (Healthcare Success)

I like it. And, , it is humorous with the when within the previous days, our podcast listenership, we have been on a number of streaming providers since day one. However we had our weblog was opt-in, we had about 20,000 energetic subscribers. They’d discover us primarily via the weblog, a minimum of initially. Right this moment, with social, notably LinkedIn, is the place so many individuals discover our content material. And it is normally natural posts as a result of I am lucky to have a number of followers and our firm has a number of followers. But additionally, the actually good ones will promote with, , a small variety of paid advertisements to market it as effectively. If one will get traction, I will make investments extra to develop at simply someone, a particular visitor or no matter. On that notice, one of many issues that, , as we ready for this assembly, we talked in regards to the specialness and, , humanizing healthcare. You sort of alluded to {that a} second in the past in regards to the type of private genuine high quality. And I believe that may apply for medical doctors as effectively. However I will simply, from my very own standpoint, , having accomplished content material for years, I’ve accomplished eBooks, podcasts, webinars, blogs, speeches, all these items. However the podcast, each audio and now visible, folks really feel like they know me. It is like, nice. Even past in comparison with a webinar, which is extra structured, they really feel like they only know me. I’ve had those who come as much as me and begin speaking to me. And it is like, they’ve listened to my stuff. They comprehend it. Is that fairly widespread? And do your medical doctors discover that? As a result of I can think about that it is an actual relationship builder, possibly selecting up on what you simply mentioned a second in the past.

DoctorPodcasting by RadioMD

Yeah, I believe that is a extremely nice level. I really like the way you mentioned it is a relationship builder. I’ve had shoppers come as much as me and say what I really like in regards to the podcast is I am constructing a relationship with our group via our physicians. Some healthcare group, a selected doctor may have their very own podcast, and that may occur such as you simply talked about, Stewart. More often than not they’re on a podcast, it is a singular subject, they usually’ll do the podcast they usually’ll simply be on one podcast. In order that, hey, I heard you on a podcast is rarer, however for the medical doctors which are on commonly which have their very own podcast, that is not an unusual phenomenon. However it’s a nice relationship builder and a fantastic instrument to, once more, begin that relationship, as you simply mentioned, Stewart, with the group. So simply shortly on this, what’s actually attention-grabbing about that is it is an effective way to start out that relationship with youthful folks earlier than they should come to the hospital. By doing well being and wellness podcasts, the place I am simply going that will help you stay a more healthy life or show you how to with little issues that is likely to be taking place to you in your 30s, they’re rising that relationship, that familiarity with the hospital. When it does come time for them later in life, if they should go to the hospital, they sort of have a familiarity with it they usually sort of comprehend it already. So actually vital, that relationship facet of it.

Stewart Gandolf (Healthcare Success)

For certain. And, , selecting up on the truth that folks really feel like they know me or visitors that we’ve got on, as a result of we hear that as effectively. There’s additionally relationship constructing. And I do not know in the event you sort of alluded to that as effectively. However for me, , like I simply have, I’ve some incredible visitors on my podcast and I get referred to extra visitors and I meet such good folks. However one of many favourite podcast visitors I’ve had always is Dr. Jim Merlina, who was head of affected person expertise for Cleveland Clinic. I spoke with, I used to be launched to Jim. I spoke on the summit there. That is. Again in 2010 or one thing, however I introduced on Jim as a visitor for years. I nonetheless carry him on infrequently. And he launched me to one million those who I acquired to know. It is such a fantastic relationship builder in the event you do it proper. And I am guessing a few of your medical doctors, a minimum of, who’re good at this in all probability discover the identical factor, proper? Which you by no means know the place that might lead when it comes to new friendships, new private connections, or no matter.

DoctorPodcasting by RadioMD

Yeah, for certain. Effectively, , everyone’s on the lookout for content material, even medical doctors. So the physicians which are energetic on social media, consider me, they’re on the lookout for content material, making an attempt to construct content material like everyone else. Once they have the chance to be on a podcast or a video podcast, they’re actually sharing it. And we encourage them to do this. In our platform, we’ve got a simple approach for the advertising director to ship the doctor an e-mail saying, Hey, thanks for being on the podcast, we respect it. If you happen to would not thoughts sharing this by yourself social media, that’d be nice. They usually’re like, yeah, let me do that.

At that time, the hospital is then leveraging the followers of the visitors to assist develop the podcast too. And the doctor. My like it too. Hey, it was on a podcast. They like to share that with their pals, their colleagues, their household as effectively. So completely.

Stewart Gandolf (Healthcare Success)

Yeah. it is one other tip. It is actually nice to have visitors which have their very own following, proper? It is a win-win. And the those who do that like to do that. And I get invited these days a minimum of as soon as a month, generally a number of occasions a month to be on someone else’s podcast. So, and it is easy for me to do, proper?

DoctorPodcasting by RadioMD

Simply present up. Give me the mic, I will do it. There’s lots of enjoyable there.

Stewart Gandolf (Healthcare Success)

Let’s speak about among the artistic makes use of that you just’re seeing your physician’s use. It is like for CME, recruitment, inside communications. Give me some examples of these issues.

DoctorPodcasting by RadioMD

Yeah. Nearly all of the podcasts we do are for customers, however we will additionally do peer-to-peer podcasts, that are physician-to-physician podcasts. For a hospital, beginning that relationship with the referring group, physicians which have their very own practices, not on the hospital. Once they come throughout a situation. Or a difficulty, they know who to refer it to. Cultivating that relationship between the hospital and the referring physicians locally is absolutely vital. We do what we name peer-to-peer podcasts. And people podcasts are designed for medical professionals, not the common shopper. So, they usually’ll speak about, they’re going to deeply go into training and speak medical issues that may be over your head or my head.

We do these peer-to-peer podcasts. With that, we will additionally do CME, Persevering with Medical Schooling Podcasts, the place a doctor can take heed to a podcast after which take a post-test and get 0.25 credit score hours as they’ve to repeatedly educate themselves and sustain with their hours. Our podcast can be utilized for that as effectively. We work with the CME departments at hospitals after we do that. It is actually a cool factor that you are able to do with podcasts. There’s additionally inside podcasting, too. It is sort of like a speaking publication. As an alternative of sending a memo. To the workers, the CEO will get on the podcast and talks about issues which are taking place on the hospital. It is a approach for that particular person to speak with the workers. They’ll interview different folks on the hospital as effectively.

All totally different artistic forms of makes use of for podcasts. And once more, video podcasts have actually simply sort of blown the roof off this complete factor.

Stewart Gandolf (Healthcare Success)

That completely is sensible. Effectively, let’s speak about that. I used to be going to speak about that in a minute, however let’s simply go straight to that. I checked this out just lately, Invoice, and ensure with me if that is true. Once I checked for the main streaming service, as a result of we had been our streaming providers that we’re internet hosting and deciding if we will drop any and add any. And there is a few large ones, proper? Like, so there’s Pandora or Apple Podcasts or Spotify. However primary stunned me. And what’s primary at this time for podcasting?

DoctorPodcasting by RadioMD

YouTube.

Stewart Gandolf (Healthcare Success)

Is not that tremendous? Like, I knew it was vital. I did not comprehend it was primary by loads. Like, it is accomplished from, we’re calling it podcasting. But it surely’s YouTube. Inform me, what’s particular about YouTube.

DoctorPodcasting by RadioMD

Within the podcast ecosystem, it is like primary. By way of the RSS feed now, you’ll be able to feed your podcast to your YouTube channel, which everyone needs to be doing.

In case you have a podcast, you ought to be doing it. You in all probability are. So mechanically, you construct a library of podcasts proper on YouTube. It creates its personal playlist. It is actually cool. Then while you do video podcasts, you may also add your video podcast to your YouTube channel too. We recommended you may have two separate playlists, your audio playlist, after which your video playlist of the podcast. Individuals can watch in the event that they need to watch as a result of folks love video podcasts.

They love watching folks speak. It is sort of attention-grabbing. And this is the essential key. If you put both an audio or a video podcast up on YouTube, you are making a transcript mechanically. Why is that vital? Effectively, search AI indexes. YouTube. So now in our AI world of search, AEO, Reply Engine Optimization, in fact it has modified the way in which we use search.

AI is looking via YouTube for subjects now. If you happen to immediate AI for one thing, it will search and YouTube will present up within the citations off to the facet. It has actually grow to be a extremely highly effective advertising car. It is a must-have now for any podcaster.

Stewart Gandolf (Healthcare Success)

It is actually humorous as a result of we, Invoice, one of many issues we do loads as an company, however our in all probability primary most vital service proper now’s serving to healthcare organizations present up despite the change to ChatGPT and Google AI overviews and to be displaying up in these locations in addition to nonetheless on Google.

And, , you are singing to my choir right here. We completely consider in having content material, having good authoritative content material. You beat me to that subject. I used to be going to speak about that subsequent. However, , having that content material on YouTube, having it in your web site, , the machines consider you while you inform them that what you are speaking about. So, and in the event you’re not saying something, you then’re silent. And I’ve, it is quite common for us, and we’ve got shoppers now the place they’re like, this man is an upstart. Why is he displaying up? It is like, as a result of at this time it’s important to be in all places. And podcasting is one actually good technique to do this with, to be in all places. It is a bit of exhausting as a result of it is, they need to do all these items, however that is what’s required to point out up at this time.

DoctorPodcasting by RadioMD

Yeah. And with the know-how, you’ll be able to automate lots of these items too, which is absolutely vital, however you are proper. You have to be in all places, wherever folks devour media, you need to be. And other people love YouTube. Individuals use YouTube on a regular basis. You actually need to be there. There are different rising tendencies now too, Stewart, which I am certain about, a Substack is surfacing that transcript up on a Substack. You’ll be able to put your MP3 proper on there. It is. It is gold. It is simply one other place the place AI can look because it’s trying to cite sources. That is one other place you might be discovered. And that is one other factor that we’re suggesting to our shoppers too, begin a Substack account. And that is proving to be one other key to this. One other rising one is Reddit as effectively. All these items are altering round us, however we’re simply evolving with it and staying forward of it.

Stewart Gandolf (Healthcare Success)

Completely. One other factor that is enjoyable, we sort of hinted about this, however repurposing content material. Extending content material. What are a few of your favourite issues that you just do? And albeit, we do that loads however may do it higher. There’s a lot alternative right here. I would love to listen to what you guys assume are a very powerful issues.

DoctorPodcasting by RadioMD

Articles are actually vital. Getting that weblog up in your web page. Our shoppers that do blogs via the repurposing, we take that podcast. We’ve got writers on board. It is not AI. We truly need to in a position to write the blogs. They usually’ll write a 500 to 700 phrase weblog or article from that podcast. Maintaining with blogs is absolutely laborious. Individuals love to start out them, after which they fall by the wayside, sort of like podcasts generally.

We give them a simple option to sustain with their blogs by offering them with that regular stream of content material instantly from the podcast. And it options their doctor all through the article or the weblog, so it is actually vital to them. That is one essential factor, and as you are speaking about search and AEO and all that sort of stuff, having that written, indexable content material in your web page is absolutely vital. Creating that weblog from the podcast is vital. For those who do not do video podcasts, do these audio-to-social gamers, changing audio-to-video.

You’ll be able to plug that proper into your social media information feeds. That is one other cool factor. We do these getting-to-know-you podcasts, the connection builders, the place we’ll truly simply interview a doctor. Inform me, why did you grow to be a physician? Listening to their whys generally is absolutely Essential and vital to folks. And lots of occasions we’ll get a, we’ll, it would not occur on a regular basis, nevertheless it’s not unusual to listen to actually emotional tales of medical doctors saying my mother died of breast most cancers once I was in highschool.

It shook me to my core. I made a decision to dedicate my life to drugs at that time. I imply, you hear these tales and it is like, wow, that is actually highly effective.

If you hear the explanation these folks have grow to be medical doctors and have devoted their life to drugs. Since we do these sorts of cool podcasts, which individuals love, while you do a video podcast, once more, you’ll be able to then chop these down into brief type video, which is sort of the brand new rage.

We had been simply at HCIC. Sorry if I am relationship this podcast. You’ll be able to reduce this half out. However brief type video was one of many large subjects there. With podcasts, you’ll be able to simply create brief type movies. Actually vital. In order that’s one other factor. Like I mentioned, you are creating radio commercials and on maintain messages. All of our stuff is offered. In Spanish, you’ll be able to take that English transcript. Flip it right into a Spanish transcript for simple Spanish content material.

Stewart Gandolf (Healthcare Success)

It is actually superb all of the issues you are able to do from one little podcast. You usually get demand from medical doctors who need to carry alongside a affected person, clearly with correct HIPAA, however carry alongside a affected person as a case research. Is that ever one thing you guys do a lot with?

DoctorPodcasting by RadioMD

Yeah. Yep. We do what we name these narrative storytelling podcasts.

We’ll truly interview a affected person, they usually’ll inform us their journey. You already know, moved to New York and life was nice and I felt this ache in my facet, and I blew it off for some time.

After which two weeks later, it bothering me once more. I went again in and I went to X hospital.

Oh, my God, I’ve acquired most cancers. So, they usually’ll stroll us via the entire well being journey. We’ll truly narrate these sort of NPR-ish. After which we’ll, in fact, with approval, we’ll carry a physician on and the physician will say, this is how they handled that particular person. After which, in fact, there is a completely happy ending. You already know, thanks, X hospital. You gave me my life again sort of a factor. So these are actually. Highly effective. Once more, one other factor you are able to do with podcasts.

Stewart Gandolf (Healthcare Success)

All proper. Superb. Getting near the top right here, only a couple extra questions. What do you assume is forward for the podcasting developing within the subsequent few years? What do you assume goes to be? How do you foresee it evolving?

DoctorPodcasting by RadioMD

I believe it will continue to grow. I believe increasingly folks need to get into it and have their voice heard. Simply common, on a regular basis individuals are changing into content material creators. I believe it is solely going to develop that approach. I believe we’re heading right into a time the place all companies are going to have an audio part, an audio and video part on their web site.

12-15 years in the past, it is like, do I must have social media? Do I must have Fb? It’s a must to have it now. It’s essential to. It is a will need to have. We’re heading down the street, 5 years, 10 years. Persons are going to need to have an audio slash video part on their web site the place they’ll articulate their advantages. Outfits, the place they’ll articulate how they resolve their customers’ issues. So, I believe that is the place we’re headed. You are going to have Fb, you are going to have Instagram, you are going to have YouTube, and you are going to have that audio part, that podcast. Each enterprise goes to have a podcast. I believe we’re heading in direction of that.

Stewart Gandolf (Healthcare Success)

Yeah, and I would say proper now, there’s undoubtedly lots of people beginning podcasts. I am unsure everyone completes their podcast. And, , once I get requested to be on a podcast, usually they’re going to see one thing like, we’re simply getting began. And I am like, okay, possibly.

After which if they do not have an internet site, they do not actually have a channel but, it is like, okay, that is, I do not know, possibly we’ll name me subsequent 12 months. However there’s undoubtedly loads. There will likely be some that survive, there will be some that do not. But when it is handled as, and from my standpoint, I’d have a look at this as a essential half of a bigger technique, not a tactic. Like in the event you’re simply doing it to do a podcast, then that is probably not sustainable. You do not know why you’ve got been doing this. However, , we do loads in B2B. And the… Each with, you place referrals in the way in which the hospital would, however with different, we have labored with SAS and gadget and different companies.

And I simply had a gathering on Friday morning at seven, my time, by the way in which, I may need not identified to be a morning particular person. And, , we talked about this, like you are able to do these items by the pound, or you are able to do it proper and have some extent. And I believe podcasting particularly is absolutely thrilling. In case you have a imaginative and prescient on why you are doing this, the way you’re doing this, how do you leverage it? However it may be incredible. I really like our podcast. It has been actually enjoyable. And it has been enjoyable  speaking about this. The very last thing I will do is provide you with an opportunity to plug a bit of little bit of your type of all-in-one answer. And, , such as you’ve already sort of alluded to it, however while you begin eager about like, , turnkey podcasting, what does that imply?

DoctorPodcasting by RadioMD

We do all the things for you. We wish to say it is accomplished for you. Turnkey podcast answer. We grow to be the hospital’s podcasting division. We do all the things from visitor scheduling. We’ll schedule the visitor. We do all of the recording. We do the TV. He’s modifying. We distribute it via the widget that we offer for you that goes in your web site. We grow to be your podcast host, creating an RSS feed for you. We distribute to Apple and Spotify and all these locations. We do all of that. There’s a fantastic approval course of, evaluation course of. Nothing will get revealed with out our shoppers’ evaluation first. We offer them with all of the instruments I talked about earlier, the widgets for sharing the audio and the video across the web sites.

We offer analytics. We do full assist as effectively. It truly is a full turnkey answer. You’ll be able to come to us and say, I simply need to, I do not need to do any of this. I’ll have you ever do all of it. We do this. And you should utilize us as a lot as you need to use us.

We nonetheless have those who like to provide their very own podcasts. They will ship it to us both within the completed type, however they nonetheless need to use us for distribution.

They love our widget. They love the, all of the issues I talked about, love the content material buffet the place we repurpose into articles and brief type video. They need to use us for that. have some those who wish to document their very own podcast. They will ship it to us. We’ll do all of the modifying for them. We’ll work with anyone; nonetheless, they need us to work with them. We’ve got those who do radio reveals in small cities on the weekends. They do half-hour packages. They will ship us that, and we’ll flip that right into a podcast for them.

We work with folks, nonetheless they should use us, for certain. Most of our shoppers, it is full turnkey, however we’ll work with anyone, nonetheless they want us.

Stewart Gandolf (Healthcare Success)

That is nice. All proper. Effectively, I am glad we had an opportunity to have you ever on at this time, Invoice.

DoctorPodcasting by RadioMD

This has been nice.

Stewart Gandolf (Healthcare Success)

I’ve loved it. I am certain we’ll be working collectively extra intently on some shared shoppers, and so nice having your day. I really like this subject. It is enjoyable, and it is simply gotten higher. Thanks once more.

DoctorPodcasting by RadioMD

Stewart, thanks. We actually, actually respect it, and thanks. This has been superior.